The range of books published by Pearson is not wide, but the variety of each kind of books is rich and diverse, and the quality is fully guaranteed. In the publishing of educational books, it not only develops educational books through the online platform of its world-leading technology center and digital laboratory, but also launches innovative services of "students' choice".

In today's market environment where more and more attention is paid to individual needs, readers can choose products according to their own needs. Pearson also has high standards for the quality of products. We carefully select every contracted writer and develop advanced technical laboratories, so that consumers can have certain identifiability in product quality.

Extended data:

Pearson makes consumers have greater trust in its products by establishing the image of serving English education for a long time. At the same time, as Pearson Group, which has a history of more than 100 years, its brand influence is also the main source of its product differentiation. Among Pearson's brands, Longman is the most familiar brand to consumers in China.

This group, whose main business is English education, cooperates with the Education Bureau to develop English teaching materials through the copyright export of its original books, which has considerable brand influence in China. Under the influence of excellent English books such as Longman Dictionary, College English and Oxford Textbooks, consumers have recognized their differences to some extent.

Pearson has sufficient resources, advanced technical support and sufficient ability to adopt differentiated competitive strategies. Pearson can provide unique products, strengthen products with technology, brand image and additional functions, increase consumer value and make consumers willing to pay higher prices.

However, while Pearson gains more user loyalty, the differentiation strategy also has some defects. There are too many unstable factors in China's market environment, and piracy is very serious, which makes the product differentiation within a certain range easy to be imitated. At the same time, in order to cope with this phenomenon, accelerating continuous differentiation will also raise its research cost and affect its product cost.

Therefore, it is very important to correctly understand market participation and coordinate the relationship between them.

Baidu encyclopedia-Pearson education group