Pinyin: fēng miàn

Basic explanation

[Cover and back cover of books] Newly bound books and periodicals refer to the outermost layer, made of thick paper, cloth, leather, etc? It's over.

Citation interpretation

Refers to the outer layer of books and periodicals. Sometimes it refers to the first side with the title, author or editor, name of the publishing house, etc.

Ba Jin's "Home" XI: "My grandfather just gave me a thread-bound book. I read the title of the book with a white cover:" Mr. Liu teaches filial piety and abstains from prostitution "and felt a headache."

Second, the basic meaning

Cover refers to the name of the bound book block wrapped in a coat. Cover is also called book cover, cover, outer cover, etc. , and divided into one, two (cover), three, four (back cover). Generally, one cover of books and periodicals is printed with the title, publisher and author, and the other four covers are printed with copyright.

Cover plays a role in beautifying books and protecting book blocks. At the same time, it is very convenient to find books and periodicals in the library. (The picture shows the cover of Superjunior album)

function

As an advertisement, the cover is usually in an editorial department, and the production of the cover is relatively a good "fool" thing. Originally, the production of the cover usually belongs to the later stage, usually after the film is released. When time is tight, it is inevitable that you will not pay much attention. The operation of the media is more about the quality of manuscripts and pictures. Compared with them, they also have many kinds of evaluation methods, but they have never heard of any specific requirements for the cover. Since there is no standard, of course they have to "improvise".

In fact, if you regard the media as a product, then the cover is undoubtedly the packaging of the product. In traditional industries, product packaging design is a very important category. If you can't do this, your products will be greatly affected. In the field of media, some people have done relevant tests before. A bad cover can affect nearly 50% of retail sales, especially for a new media with few loyal readers. Since the cover has such a great influence, what is the cover? The cover is an advertisement.

affect

The biggest purpose of a magazine in the retail market is to let others buy it, and a large part of the promotion work to achieve this goal depends on the cover. There is a very important saying in the cover design principle: five steps and three seconds. "Five steps" means that your magazine hangs on the newsstand, and readers can find you from dozens of newspaper covers in five steps. And "three seconds" means that after the reader picks up your magazine, he can decide to buy it within three seconds only through the information provided by the cover. In order to achieve these five steps, the magazine cover is required to have a very conspicuous theme, which can effectively stimulate readers' eyes (there is a saying that frogs can't see what they can't move, so as a cover designer, they should make the cover "move"). If you want to reach three seconds, you have to choose a topic by rich and exquisite covers (note: not just cover stories). Domestic cover designers often care about the five steps, and the covers are all beautifully done, but they often ignore the promotion role. Since the cover plays the role of advertisement, it must show readers its most valuable thing: content. What did this magazine do? What content is worth the reader's money? It should be on the cover. A friend in Taiwan Province province said in a chat that it would take some time for the editor to repackage some topics with the concept of marketing and put them on the cover to tell readers why they want to buy this magazine. Including the design of headlines, headlines and subtitles, as well as the level of visits, all need to be carefully arranged. Looking at many magazines at present, there is only one specially planned topic on the cover, which is often confusing, and it is euphemistically called holistic care of the cover. If the cover is displayed as a work of art, less words will certainly help to highlight the picture. Unfortunately, this magazine is intended to be sold to readers. It looks beautiful on the surface, but it's actually bitter. So when reading magazines, I always feel that the covers of Hong Kong and Taiwan magazines are lively, while the covers of Chinese mainland magazines are concise.

The news is arranged together, no different from other pages. This is because there was little information at that time, and many newspapers only had four or eight editions. If the home page does nothing, it is a waste. Regrettably, at present, newspapers frequently exceed 32 editions, and some even break through 50 editions, and the task of the front page has also undergone essential changes. The front page used to be content, but now it acts as an advertisement like a magazine, but this kind of advertisement is more "index" in nature. If the homepage is still operated according to the previous ideas, the number of news articles that can appear on the homepage is almost impossible to exceed 10. However, if the front page is regarded as an advertisement, the information on the front page can be at least doubled or tripled, which is a very strong competitive point in the increasingly competitive newspaper market.

Third, content design.

Cover is the facade of book binding design art, which reflects the contents of books through the form of artistic image design. In today's dazzling sea of books, the cover of books plays the role of silent salesman, and its quality will directly affect people's desire to buy to some extent. Cover plays a role in beautifying books and protecting book blocks.

Some cover designs focus on one thing. For example, the cover design with characters as the main body, at this time, designers can't throw some fonts on the screen at will, otherwise it will only convey information step by step, and can't give people an artistic enjoyment. Don't say that this is a failed design, at least it is irresponsible to readers. As we all know, there is no book without readers, and designers must study it carefully. Designers pay more attention to the form, size, density and layout of fonts, which gives people a sense of rhythm while spreading information. In addition, the design form of the cover title font must be consistent with the content and readers. Successful design should be emotional, for example, political reading design should be serious; The design of scientific reading materials should be rigorous; The design of children's sex books should be lively and so on. A good cover design should be complicated and not chaotic in the arrangement of content, that is, there should be a master and a second, and the layers should be clear, that is to say, there should be content in simple graphics, and some details should be added to enrich it. For example, make more fuss about the color, printing and organic decoration design of graphics, so that people will have an atmosphere, artistic conception or style after reading it.

Books are not ordinary commodities, but a kind of culture. Therefore, in cover design, even if it is a line of words, a line of words, an abstract symbol, one or two colors, we must have certain design ideas. There must be both content and beauty. Get exquisite and popular * * * rewards.

In a word, a good book should not only impress readers in attractive form, but also be thought-provoking, which requires designers to have good ideas and creativity, so that book binding and design can form a perfect artistic whole from form to content.

meaning

The ultimate goal of cover design is not only to attract readers instantly, but also to impress readers for a long time, which can reflect the designer's perception of aesthetic consciousness and the pursuit and innovation of formal beauty. Whether the meaning it expresses is rich or not and whether its vitality is long is reflected in its creativity. Therefore, creativity is the life of cover design.

meaning

Elements of cover design

Many newspapers and magazines either don't pay attention to the cover, but often invite some designers to design the front page and cover, hoping to make it look better. These designers don't know the real effect of the front page and cover, and of course they can't make a design suitable for the market. Graphics, colors and words are the three elements of cover design. Designers organically combine the three according to different properties, uses and readers, so as to show the rich connotation of books and present them to readers in the form of conveying information and aesthetic feeling.

Why the cover is so important:

1, the cover can best reflect the tendency of magazine practitioners in aesthetic and communication value, so it is not only the expression of magazine practitioners' creativity, but also the expression of magazine views (social views and magazine philosophy).

2. From the market point of view, if you want to stand out from many magazines, the striking, recognizable and eye-catching ability of the cover determines the effectiveness of magazine retail. 3. In a persistent tension and macro effect, the magazine cover can create a topic, form a long-term and in-depth marketing force, and reflect the magazine culture.

location

The success or failure of cover design depends on design orientation. In other words, customer communication should be done well in the early stage, including: the style positioning of cover design; Analysis of corporate culture and product characteristics; Orientation of industry characteristics; Operation flow of picture album; Customers' opinions and so on may affect the style of cover design. Therefore, half of the good cover design comes from the early communication, which can reflect the consumer demand of customers and bring greater sales performance to customers.