1. Mobile phone reading is a self-owned value-added service provided by China Mobile with online and download as the main reading modes. Mobile phone reading mainly provides all kinds of e-books and realizes diversified reading forms. Mobile phone reading is based on users' reading needs for all kinds of subject content, and integrates all kinds of content provided by institutions with content publishing or distribution qualifications. Mobile phone reading takes mobile terminals (including mobile phones and handheld reading terminals) as the main reading carrier. With the maturity and perfection of intelligent mobile communication devices, reading novels on mobile phones has gradually become a trend.
Second, mobile phone reading means that mobile phones and mobile terminals provide users with all kinds of e-book content through various reading forms, with online browsing and downloading as the main reading methods. Because content operators can collect and understand readers' reading needs for various subject matter content in real time, and provide information on readers' reading needs to content publishers or publishers.
Third, the mobile phone reading platform provides users with all kinds of e-book content, including newspapers, books, magazines, cartoons, novels, documents and so on. Users can choose the content they are interested in to read online at the front end, or request offline reading after downloading. You can also order services in two ways: on-demand ordering and monthly ordering.
Fourthly, the content provided by users in WAP, client, handheld reading terminal and WWW is consistent, and users can access multiple presentations at the same time, enjoy the same personal space information, and realize seamless reading experience to the greatest extent.
Fifth, the mobile phone reading platform also provides a publishing and production platform for MCP. MCP can make e-books according to China Mobile's e-book format through offline or online production tools provided by the mobile phone reading publishing platform, upload them to the publishing platform, and provide them for users to download and read after being reviewed by the operating partners. At the same time, the platform can download reading books for users to order, charge, approve prices, charge and settle accounts.