Do you know which industries have the greatest development potential? Let's learn about it with me from the employment guidance network for fresh graduates:

1, sports management

Representative: mark cuban, owner of Dallas Mavericks, ranked 296th in the Forbes list of the world's richest people in 2009, with a net worth of $2.3 billion. He has been on the Forbes list for eight years in a row.

Sports is no longer just a manifestation of human spirit, but has become a new industry with huge business opportunities. Especially when sports form a certain scale, the relationship between sports and economy becomes more inseparable. Although sportswear and electrical appliances have made Li Ning [1.90%], Ding Shizong, Ding and Xu Jingnan, China's sports industry still has room for development compared with sports industry powers.

The contribution of American sports industry to American economy is 1 1%, while that of China sports industry is only 0.7%. China's sports industry is still in the initial stage of international sports industry development, and Yao Ming, as an athlete, has also invested in this industry. The average growth rate of total profit and net profit of some sports management companies developed by using the market-oriented operation mode of international competition and exchange reached about 40%. Some foreign economists and sociologists predict that sports industry will become one of the four largest industries in the world in 2 1 century. Opportunities and challenges coexist, and the key is to find a breakthrough in investment and development.

Sports industry is a veritable sunrise industry. The country with the most developed sports industry in the world is America. In 1980s, the total output value of American sports industry accounted for about 1% of its gross domestic product (GDP), ranking 22nd among all major industries. In the mid-1990s, the total output value of American sports industry has exceeded $300 billion. In North America, Western Europe and Japan, where the sports industry is developed, the annual output value of sports industry has entered the top ten pillar industries in China. As early as 2000, the total output value of the global sports industry was as high as 400 billion US dollars, with an average annual growth rate of 20%. The total output value of sports industry in Australia, Canada, Japan, Britain, Germany, France and Italy accounts for about 1%- 1.5% of GDP.

The industrialization of China sports market began in 1980s. In the mid-1990s, China's sports industry had a relatively complete industrial form and a relatively perfect sports industry system, and certain industries in China, such as sports advertising, sports architecture, sports mining, sports tourism and sporting goods, were fully developed during this period.

1In June, 1995, the State Sports General Administration issued the Outline for the Development of Sports Industry in 1995-2010, pointing out that it will take 15 years for China's sports industry to gradually build a modern sports industry that adapts to the socialist market economic system, conforms to modern sports laws, has complete categories, reasonable structure and standardized development. Although the asset stock, human resources and capital appreciation efficiency of China's sports industry are improving rapidly, it is undeniable that China's sports industry is still in the development stage and the degree of marketization of all links is still very low. It is a shortcut for the rapid growth of China's sports industry to learn from the experience and model of sports industry management in western developed countries. For example, Beckham, who was once hyped by the media, moved to Real Madrid, Spain, and carried out a series of dazzling business operations. His wonderful business practice can be called a classic of sports industrialization.

2. Media

Representative: Chris Murdoch)2005 ranked 49th in the Forbes list of the world's richest people in 2005.

It is inconceivable that an economic power like China has no media tycoon, which is of course related to the fact that the media industry has not been liberalized for a long time.

It is increasingly urgent for China to improve its soft power and strive for the right to speak in international public opinion. With more and more private capital involved in this industry, media giants will inevitably appear. They will integrate television, radio, newspapers, publishing and the Internet to establish a three-dimensional media group. At present, the horizontal merger and acquisition of some local radio stations has revealed this trend.

Of course, the birth of the real folk rich in this industry requires further liberalization of the public opinion environment.

Compared with traditional media, the rapid growth of new media has brought new changes to the pattern of media industry in China. Judging from the growth rate of various industries within the media industry, except newspaper distribution and periodical distribution, the output value of other industries has increased to varying degrees. In 2007, the total output value of China media industry was 48 1 1 billion yuan, an increase of 13.6% over 2006.

In China, the development environment of the media industry is gradually optimized, the print media policy is relatively loose, the market access of radio and television media is gradually opened, market expansion opportunities are emerging, and the scientific and technological content is constantly improving. The media industry is showing a strong trend of industrialization, and the embryonic form of the media industry has been formed. The rapid development of the media industry has promoted or promoted the development of related industries. From the perspective of media capital, the market-oriented reform process of China media is obviously accelerating, and the relevant policies of the state are also beginning to loosen, from the original strict control to the current restricted access.

China has the largest number of TV, Internet, mobile phone users and netizens in the world, and its advertising revenue is growing rapidly. The media is the fastest growing consumer product. However, the per capita advertising expenditure is only 2% to 3% of that of the United States, and the prospect is good. Most new media users in China are under the age of 30, and a quarter of them have a bachelor's degree or above. The number of listed companies in new media is two to three times that of traditional media. In 2007, the online advertising market in China has exceeded RMB 654.38+000 billion, with an annual growth rate of 75%. The online advertising market in China presents the expected high-speed growth momentum. The next three to five years will be a period of rapid development of new media in China.

3. Animation industry

Roy Disney

Representative: roy disney's assets in 2006 were US$ 6,543.8+200 million.

At present, the per capita GDP of China has exceeded 3,000 US dollars, but the proportion of the tertiary industry has been hovering between 30% and 45% for a long time. However, as the core of the modern tertiary industry, the modern service industry, which is mainly cultural industry, is still developing slowly. Therefore, there is a huge gap between supply and demand in China's cultural market, especially the animation industry, which is an industrial chain formed by animation, animation, movies, books, audio-visual products, derivative products, franchise products and so on, with the animation image and brand as the core.

Pleasant Goat and Big Big Wolf

According to statistics, the annual demand gap of China's domestic animation program broadcasting market is 250,000 minutes, and its production income, derivative product income and international market broadcasting income total 20 billion yuan. With the wide application of digital and multimedia technology, the consumption mode has entered the era of "looking at pictures", and the demand for animation culture will be further released. The animation industry in China is a "gold mine" to be developed.

With the rise of computer multimedia technology, the production and production of cartoons are facing a new revolution. Disney Company has released a series of large-scale animated feature films, including The Little Mermaid (1990) based on Andersen's fairy tales, Arabian Nights (1992) based on Arabic classics, The Lion King (1994) based on Shakespeare's masterpieces, and The Little Mermaid, which reflects the early colonial life in North America. The launch of these animated blockbusters not only reflects Disney's ability to master new technologies, but also triggers the return of "theater tradition". People no longer watch TV at home, but buy tickets to watch cartoons in cinemas. This is a phenomenon that has never appeared since TV replaced movies as the most important animation media.

On the other hand, the cutting-edge animation industry represented by "DreamWorks" is also rising gradually in the competition with Disney, constantly offering exquisite "animation feast" for global animation lovers. It is worth noting that in recent years, the animation industry in some non-European and American countries has also made great progress, the most typical of which is the rise of animation industry in East Asia represented by China, South Korea and Japan.

In China, the emergence of "China School" organically combined national culture with animation art, created exquisite animation products, and won respect and praise for China animation in the world. South Korea's animation art foundation is relatively weak, but through exchanges and cooperation with the Japanese animation industry, it has gradually established its own style and influence. After half a century of rapid development, Japanese animation industry has not only established a unique animation style, but also established a complete industrial chain, which has become an important part of Japanese cultural and entertainment industry. With the gradual advancement of "globalization", Japanese comics are also going to the world with a new attitude.

4. Local clothing brands

Ding Shizhong

Representative: Ding Shizhong ranked 43rd on the Hurun Report in 2009, with assets of 654.38+0.5 billion yuan.

Walking on the streets of second-and third-tier cities, we see more and more local consumer brands. In addition to Anta, Xtep, 36 1 degree, Li Ning [1.90%] and other sportswear brands, Yashi and Kaban have also challenged brands such as Giorgio Armani and Dzheniya. These factories, which originally played the role of outsourcing manufacturers of western brands more than ten years ago, slowly began to innovate independently and establish their own brands. Although the degree of innovation needs to be strengthened, the laws of nature are slowly being broken. "Small fish" learned to "surround cities from rural areas" and surrounded "big fish" from second-and third-tier cities until they were swallowed up.

sports garment/apparel

Now you will find that you can buy clothes with almost the same quality at a fraction of the price of famous brands. If the design innovation is further strengthened, then the day of the rise of local clothing brands is really not far away.

The rise of local consumer brands in China has challenged well-known foreign brands, which has become a symbolic trend of industrial development in China. Anyone who has doubts about this will be deeply touched as long as he takes to the streets of Jinjiang, a small city in Fujian Province.

On both sides of a typical 100-meter-long street, there are 34 shops selling products of various local brands. It is believed that the sales of Nike and Adidas in China this year may be around $654.38 billion. Anta, Xtep, 3665.438+0 degrees, Li Ning, Xingquan and Guiniao are challenges. Seven wolves, Lilang, Red Star and Hundred Fires, 365+ 1, Yashi and Kaben are aimed at Giorgio Armani, Hugo Boss and Dzheniya.

These names may not sound familiar or even strange. But the reality is that the natural order of things is reversing: small fish are starting to eat big fish. China enterprises that undertook outsourcing manufacturing services from western brand holders more than ten years ago have successfully launched their own brand products. Usually, the quality of the products they sell is no different from the products they used to manufacture for foreign brands.

For example, Anta, Xtep, Peak, 36 1 degree. They all started as foundries of foreign brands, but now they have gained international recognition by their own strength and are winning market share in China from Nike and Adidas. The decision to help NBA stars has accelerated their move up the value chain. The popularity of NBA in China is partly due to the participation of China players Yao Ming and Yi Jianlian.

Hong Kong-listed Peak and Anta sponsored Houston Rockets players in Yao Ming, which ensured that NBA events would attract millions of attention when broadcast in China. Driven by these marketing methods, the domestic sales norms of local sportswear brands have expanded rapidly this year. At the same time, Adidas' performance has fallen sharply. With the business flowing to local competitors, Adidas retail agents closed about 65,438+000 stores this year. Management talents have also been poached: Jie Zheng, general manager of Reebok China, a subsidiary of Adidas Group, jumped to Anta at the end of 2008.

5. Financial investment

Warren Buffett

Representative: Buffett, the stock god who ranked first in the Forbes list of the world's richest people in 2008.

Although China's capital market is generally optimistic, international investment masters frequently patronize it. However, the local rich who have made the rich list only by financial investment have not yet appeared. Can Buffett appear in China?

finance company

I will. Because the system construction of the capital market is gradually improving, the stock market is gradually realizing full circulation, short-selling mechanism and advanced derivative financial instruments have been introduced into margin financing and stock index futures, the pace of RMB internationalization is accelerating, and there is nothing impossible for global asset allocation. What is lacking at present is some time and more advanced financial investment tools. With the investment wisdom of China people, it is not far away to produce world-renowned investment masters and financial tycoons.

Last year, at the headquarters of Shenzhen BYD [2.83% Capital Research Report], Buffett had a wonderful conversation with entrepreneurs and investors in China. Some investors ask: If Buffett is in China, can he succeed? Can China Buffett be born in Chinese mainland?

Buffett made a positive answer: "If I were in China, I could achieve the same success." He said that his investment ideas and methods are correct and universally applicable. As long as the investment ideas and methods are correct, China can also create a wealth-creating figure like him.

For a long time, many domestic investors have doubted or even denied the feasibility of long-term value investment in China stock market. However, this time, Buffett unexpectedly declared publicly that China can completely copy the Brazilian sample.

In recent ten years, excellent companies such as BYD invested by Buffett have appeared in China. With these superstar companies, there will be superstar stocks like Coca-Cola, which made Buffett 10 times a year, turned1300 million into1340 million, and rose 168 times a year in the future.

China's economy has experienced 30 years of reform and opening-up, and the stock market has soared 25 times in 20 years, with the highest increase of 60 times. Buffett said that the world is paying more and more attention to China. I really want to live a few more years, but even if I die soon, I will firmly believe that China culture and BYD culture will be successful in the world. The good economic development potential and the good long-term rising potential of the stock market provide a favorable environment for the myth that Buffett's investment performance in 45 years is 436 1 times.

China stock market is likely to have an investment myth similar to Buffett's 436 1 times in 45 years. But it is unlikely to accumulate personal wealth to $45 billion. The main reason is that the conditions for private enterprises in China to achieve scale expansion and wealth growth through large-scale mergers and acquisitions like Buffett are not yet mature.

6. New energy under "low-carbon economy"

Low carbon is a brand-new industry, which can make China and other countries stand on the same starting line, and may create a group of wealth heroes like the Internet industry around 1998. Fortune magazine recently pointed out that China and other Asian countries have been far ahead of the United States in terms of derivative industries aimed at energy conservation and environmental protection.

China Green Coal-fired Power Plan

For example, the GREENGEN China project in China has been launched. In the United States, due to the complicated government approval procedures, it takes as long as eight years to establish such a green coal-fired power company, while it only takes three years in China. So "CHIMERICA" was mentioned again, and Peabody Energy Company of the United States participated in some green coal-fired power generation plans to develop efficient coal-based power generation technology. With the strong policy support of our government, a number of wealth heroes will emerge in the new energy industry under the low-carbon economy.

With the sustained and rapid development of China's economy, the process of urbanization and industrialization has been accelerating, and environmental pollution has become increasingly serious. The state has paid more and more attention to environmental protection. During the "Tenth Five-Year Plan" period, due to the country's increased investment in environmental protection infrastructure construction, the market demand of related industries has been strongly boosted, the overall scale of environmental protection industry has expanded rapidly, the industrial field has been continuously expanded, the industrial structure has been gradually adjusted, and the industrial level has been significantly improved.

Under the requirement of developing circular economy, since 2007, environmental protection expenditure has been formally included in the national budget, and the government has put forward new ideas and countermeasures for environmental protection work. Thanks to this, China's environmental protection industry continues to grow at a high speed, and the growth rate is further improved.

The overall scale of China's environmental protection industry is small, and its boundary and connotation are still expanding and enriching. With the development of China's social economy and the adjustment of industrial structure, the direct contribution of China's environmental protection industry to the national economy will change from small to large, and gradually become an industry that improves the quality of economic operation, promotes economic growth and improves economic and technological level. The direction of industrial connotation expansion will mainly focus on clean technology, clean products and environmental services, and the concept of environmental protection industry in China will also evolve into "environmental industry" or "green industry".

During the Eleventh Five-Year Plan period, China's environmental protection industry is expected to maintain an average annual growth rate of 15%- 17%, and the key areas of environmental protection investment mainly include water environment, atmospheric environment, solid waste, ecological environment, nuclear safety and radiation environmental protection and environmental capacity building. In 20 10, the total annual income of environmental protection industry will reach about 880-1000 billion yuan, of which the output value of comprehensive utilization of resources is 660 billion yuan, the output value of environmental protection equipment is120 billion yuan and the output value of environmental services is1000 billion yuan.

7, film and television entertainment

Lei Shidong

Representative: Executive Chairman of Viacom Group in Lei Shidong.

Huayi Brothers' [0.6 1% Capital Research Report] landing on the GEM has brought a star effect to the capital market, and no one will deny the broad prospects of the film and television entertainment industry. Even if junk movies are shown, cinemas can be found to be overcrowded, which is the inevitable result of the upgrading of mass consumption and the enthusiastic group experience consumption of Chinese people. When domestic film production is better and 3D digital technology is more widely used, more star enterprises and rich people will be born in the film and television entertainment industry.

In recent years, thanks to the sustained and rapid growth of the national economy, residents' desire and ability to consume cultural and entertainment products have been rapidly improved. As an important part of the cultural and entertainment market, the film market has achieved rapid growth in box office for many years, attracting all kinds of social capital (state-owned, private and foreign) to actively enter the film industry for gold, further promoting the sound and rapid development of the film industry. According to the statistics of the State Administration of Radio, Film and Television, the box office in China increased from about 900 million yuan in 2003 to more than 4.3 billion yuan in 2008, an increase of nearly four times, with a compound annual growth rate of nearly 40%. In 2008, the box office revenue of China film market exceeded 4 billion yuan for the first time, ranking first in the world with a box office growth of 30%, and successfully ranked among the top ten in the global box office market for the first time.

Although film production in China has begun to take shape, the number of large films with high commercial value is still small. In 2007, for example, the total number of domestic feature films was 402, of which only 60 had a box office of over 2 million, accounting for only 15%. More than 80% of other films with low box office income are low-cost small-scale movies 1. The shortage of high-quality films makes the film market in China show the characteristics of "effective supply shortage and unsatisfied demand".

At present, the film market in China is still in the development stage of "supply creates demand". The increase in the supply of high-quality and excellent films directly promoted the growth of box office revenue, which was particularly prominent in 2008. According to the statistics of the State Administration of Radio, Film and Television, in 2008, eight domestic films in China achieved box office over 100 million, equivalent to the sum of the number of films with box office over 100 million in 2006 and 2007. Among the top ten movies at the box office in 2008, domestic films accounted for 8 seats, even taking the top five at the box office; In 2007, among the top ten films in the box office in China, domestic films only accounted for 3 seats. Accordingly, in 2008, the box office revenue of domestic movies increased by nearly 50%, while that of imported movies only increased by 7%.

From the comparison of the above series of data, it can be seen that the increase in the supply of excellent domestic films has greatly improved the overall production level of domestic films, stimulated consumers' enthusiasm for watching movies and consumption desire, and enhanced the comparative competitive advantage of domestic films, which is the main driving force for the rapid development of China film market.

8. Zero-emission vehicles

Wang Chuanfu

Representative: Wang Chuanfu Hurun is the richest man in the rich list in 2009, with assets of 35 billion yuan.

The high oil price makes people's demand for zero-emission vehicles expand day by day. Before China, the automobile industry was lagging behind because of its late start. Now's the chance. Under the new mode of economic development with energy constraints in the future, the future of automobile industry lies in the breakthrough of key technologies such as new energy, especially batteries, which may become the best opportunity for China automobile industry to "overtake" international automobile giants. Roewe 750, an electric vehicle developed by SAIC, can travel about 200 to 300 kilometers per charge, and the acceleration of 100 kilometers is 18 seconds. However, the 100-kilometer acceleration of a hydrogen-powered car is 15 second.

BYD [2.58% fund research report] is mainly engaged in clean energy and batteries, and is most optimistic about breakthroughs in the field of new energy vehicles. Of course, the emergence of other dark horses is not ruled out. Standing on the same starting line, China may run faster and farther, and another group of Wang Chuanfu will take this opportunity to board the rich list.

At present, "low-emission" hybrid vehicles have entered the stage of large-scale industrialization, and the cumulative sales volume of hybrid vehicles worldwide has exceeded one million. Japan's automobile industry has successfully leapt to the leading position in the world by using hybrid vehicle technology. However, HEV is only a transitional product of the world automobile industry from the traditional internal combustion engine to the "zero emission" automobile engine revolution.

Professor Yu Zhuoping, Dean of Automobile College of Tongji University and a member of the National 863 Major Special Project of Energy Saving and New Energy Vehicles, believes that the technical competition around "zero emission" vehicles, especially fuel cell vehicles, is becoming increasingly fierce, and the global "zero emission" vehicles have entered a "decisive battle period". Whoever keeps ahead in this round of automobile technological transformation and industrial upgrading will become the "new overlord" of the world automobile industry in the future.

There are three main reasons why the global "zero-emission" cars are fierce: First, the automobile revolution has increasingly become a global knowledge. 10 years ago, the attitudes of the world's major automobile manufacturers and professionals to the development of new energy vehicles were inconsistent and even skeptical. After 10 years of development, with the violent fluctuation of oil prices, the enhancement of social environmental awareness and the popularization of the concept of sustainable development, the development direction of new energy vehicles known for environmental protection is a foregone conclusion; Secondly, under the guidance of the new thinking of "leap-forward" development of the automobile industry, China has vigorously developed new energy vehicles in recent years. The range, rhythm and intensity put pressure on Europe, America and Japan, forcing them to advance the mass production time of "zero emission" cars in order to continue to occupy the commanding heights in the latest round of automobile revolution competition; Third, the financial crisis has not only hit the automobile industries of various countries, but also given them opportunities to develop new automobile industries. The key is whether they can catch it. One of the technical supports to get out of this financial crisis will be environmental protection technology. The United States, Germany and Japan have been doing a lot of work, focusing on the development of fuel cell vehicles in order to become "zero-emission" automobile production giants.

9. Cloud computing

cloud computing

Cloud computing is a new business computing model. It distributes computing tasks on a resource pool composed of a large number of computers, so that various application systems can obtain computing power, storage space and various software services as needed. Enterprises can obtain extremely high computing power at a very low cost by using cloud computing, and do not need to invest in expensive hardware equipment or bear the burden of frequent maintenance and upgrading.

cloud computing

For small and medium-sized enterprises and entrepreneurs, cloud computing means huge business opportunities, and they can compete with large enterprises at a higher level with the help of cloud computing.

First, cloud computing has become one of the important directions of national strategic emerging industries.

"the State Council's Decision on Accelerating the Cultivation and Development of Strategic Emerging Industries" clearly puts forward that it is necessary to make overall arrangements and concentrate efforts to accelerate the promotion of seven strategic emerging industries, including the new generation of information technology industries. Developing a new generation of information technology industry has become an important task for the country to develop strategic emerging industries. Cloud computing is an important field of the new generation information technology industry. Cloud computing will greatly promote the construction of China's information infrastructure, support the information upgrading of small and medium-sized enterprises, ensure the steady and rapid development of the national economy, promote the transformation and upgrading of traditional industries and accelerate the cultivation of high-tech emerging industries, and will receive strong support from the state in terms of policies, funds and projects.

Second, the application is expanding rapidly along the two dimensions of depth, with huge market potential.

Cloud computing integrates the IT resources of the whole society and provides them to users in a unified way, which has a large-scale effect on the utilization of IT resources, can save a lot of costs for users and has great application potential. First, accelerate the integration of industrialization and informatization. Cloud computing enables users to use information technology at a lower cost, can accelerate the information transformation of traditional industries, promote the leap-forward development of high-tech industries, accelerate the pace of national informatization, and will effectively promote the integration of industrialization and informatization in China. Second, accelerate scientific and technological innovation. By providing massive data storage capacity and powerful data processing capacity, cloud computing can provide a solid foundation for scientific and technological innovation, improve the ability of scientific and technological innovation and accelerate the speed of scientific and technological innovation. Third, it helps to save energy and reduce emissions. The centralized integration and utilization of IT resources by cloud computing can reduce the scale of equipment, close idle resources in time, effectively reduce energy consumption, improve the utilization rate of electric energy, and contribute to energy conservation and emission reduction.

10, luxury goods industry

Representative: John Edersen runs luxury yachts, with net assets of 65,438+0,654,380 billion yuan in 2006.

A closer look at Hurun's China Rich List reveals that there are no rich people in luxury goods industry in China. Although many local luxury brands have emerged in recent years, such as Crystal Plaza and Shanghai Tang, they are obviously insignificant. The key is not the quality problem, but the local brands are extremely short of important elements such as brand history, brand proposition, design concept and national image contained in luxury brands. Now these problems have been gradually valued by local luxury goods manufacturers, and local luxury goods brands in China will gradually share the world luxury goods market.

According to the French newspaper Echo, in 20 10, China's luxury consumption reached 40 billion euros, of which 2 billion euros belonged to personal consumption (fashion, jewelry, watches, etc. ) and/kloc-0.7 billion euros belong to tourism consumption (staying in high-end hotels, dining in high-end restaurants, etc. ).

Belecher, a senior partner of Boston Consulting Group, said that in the next decade, the living standards of 330 cities in China will surpass those of Shanghai today, and within three years, China will become the largest luxury consumption market in the world.

10 years later, nearly half of Chaomei's luxury goods were bought by China people.

CLSA surveyed 340 consumers and 365,438+0 luxury goods dealers in China, and found that 75% of the respondents expressed their willingness to pay higher prices for high-end goods. Unlike other luxury goods markets, the main consumers in China's luxury goods market are men. They like to buy big watches and leather products, and they often give expensive gifts to colleagues and business partners.

According to CLSA's estimation, 16%- 17% of China consumers (including women) will buy luxury goods as gifts. Jewelry and expensive watches are still the favorite luxury goods of China consumers. 24% of the respondents said they could accept a 50,000-yuan watch.

The latest report shows that the increasingly affluent people in China are becoming more and more powerful in luxury consumption. In the next 10 year, China is expected to surpass the United States to become the largest luxury consumer market in the world. By 2020, the luxury goods market in China will be close to170 billion euros, and China people will consume 44% of the world's luxury goods, surpassing the United States to become the world's largest market.

analyse

The spending power of the rich in China is enough to promote the strong growth of consumption.

Regarding the reasons for the strong growth of luxury goods market in China, the report said that although the per capita GDP of China is still far lower than that of the United States, the growing middle class makes the demand for luxury goods in China stronger. The world's major luxury goods manufacturers will increase their promotion efforts in China in the future. Driven by strong demand, the selling price of the same commodity in China market may be higher than that in overseas markets. In 20 10, the price of high-grade liquor in China rose by 40%, which is an obvious example.

The article in The Wall Street Times also agrees with the report, saying that one of the reasons for the strong rise of luxury consumption in China is that decades of strong economic growth has spawned many newly rich people. 20 10 China has 1363 people, and its assets are more than 65,438 billion yuan. Wealthy consumers in China are eager to look rich, and they are willing to spend more money to get more attention. According to the report, it is not uncommon for businessmen to spend 30,000 yuan on a bottle of wine. 20 10 10, three bottles of red wine from Lafite winery 1869 were sold at Sotheby's in Hong Kong at a sky-high price of $230,000 each.

Not only high-end brand retailers with stores in China will benefit, but also wealthy consumers in China tend to shop overseas, where luxury goods are not only cheaper, but also worth showing off. During the Spring Festival this year, the number of people leaving the country increased greatly. According to the Guardian, many people in China celebrated the New Year this year by going on a shopping spree in overseas luxury stores. Their new thinking is: If you can buy Burberry and Chanel in London, why do they still eat jiaozi and set off firecrackers in Beijing?

The trend of rejuvenation of luxury consumers in China is obvious

Shuhong Sun, deputy director of university of international business and economics Xiangqi Luxury Research Center, said that the main body of luxury consumption in the world should be people aged 40 to 60, because the main wealth of society is concentrated in these hands, while the main body of luxury consumption in China is people aged 25 to 45, which is an abnormal phenomenon.

The trend of young luxury consumers in China is very obvious. Parents leave them the best things when they are young, and they seek self-expression of personality and status. The popularity of credit card overdraft consumption has further stimulated young people's desire for luxury consumption. Young people favor luxury consumption to promote productivity, but this irrational consumption will cause waste to families and individuals.

"Pay, or do what you can, can't just compare. The main consumers of luxury goods are generally young people who have just graduated from college. After they enter the society, they ask others to recognize their identity. " Shuhong Sun said.

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