JD.COM occupied 49% of China's self-operated B2C market in 20 12, and continued to expand its advantages in China's e-commerce market with its entire supply chain.
Profit method
1, direct sales revenue? JD.COM buys goods directly from the manufacturers and earns the difference, while JD.COM sells the products himself, which is the biggest difference from Taobao.
2. Virtual store rental fee? Store rent, product registration fee, transaction fee.
3. Fund precipitation income? Profit from reinvesting funds generated by the time difference between receiving payment from customers and making payment to manufacturers.
4. Earn advertising fees by renting advertisements.
Extended data:
Brief Introduction of JD.COM Mall Platform
JD.COM moves a lot. Following the launch of the "JD.COM through train" open logistics platform, it also launched supply chain financial services to provide loans to suppliers. Statistics show that JD.COM has entered as many as 16 fields, including the acquisition of third-party payment online banking, the launch of digital music and application platforms, the launch of online games, online travel, medical e-commerce and so on. ?
Burning money accelerates expansion and saves risks?
Since 20 12, e-commerce has provoked several rounds of price wars. Frequent price wars have also made JD.COM worse. The loss of COM. Some e-commerce people pointed out that at the current loss rate, JD.COM. COM's cash flow won't last a year, JD.COM. COM's competitors don't want to see JD.COM get new ammunition and continue the price war.
In June165438+1October, it was reported that JD.COM had completed financing of about 300-400 million US dollars. JD.COM officials confirmed that investors included Ontario Teachers' Retirement Fund and Tiger Fund, with a valuation of $7.25 billion, which was lower than the previous valuation.
After adding new "ammunition", the shortage of capital chain in JD.COM was alleviated in a short time, and the company accelerated its expansion in the fields of logistics and finance. The company promotes financial financing and investment services to suppliers, including order financing, accounts receivable financing and cooperative investment. In order to improve the user experience, company valuation and grasp the transaction data, the company acquired the third-party payment company online banking.
Yesterday, Li Chengdong, an independent e-commerce analyst, said that this is the case in JD.COM, whether for financing services or for maintaining the relationship with suppliers. COM's expansion of Internet finance business is mainly to increase the competitiveness of its core e-commerce business, not to expand at will.
E-commerce is keen on one-stop shopping
According to the statistics of e-commerce observer Lu, there are as many as 16 fields, including internet finance, third-party payment, online games, third-party distribution and other fields besides books, home appliances and daily necessities. JD.COM is moving towards full-format e-commerce. Alibaba's Taobao department also involves more than ten fields.
Some analysts pointed out that in order to attract traffic, expand revenue sources and maximize the traffic of e-commerce platforms, JD.COM Mall has expanded its business in many fields, such as network, online travel, online music platform and mobile application, further strengthening the advantages of the platform.
After expanding physical products, JD.COM continued to expand virtual goods and other categories. On the one hand, the latter has low construction cost and controllable risks, which can help JD.COM attract traffic and build a one-stop shopping platform.
JD.COM aims at express delivery "fat"
JD.COM's logistics system, Jingdong Express, is officially open to third-party merchants. According to the data, Jingdong Express will provide five-hour door-to-door pick-up service to participating merchants, and open its logistics service system platform to facilitate merchants to monitor logistics information.
In this regard, Li Chengdong said, "Logistics distribution is one of the core competitiveness of e-commerce enterprises, and it is also an experience that consumers can directly feel. The large-scale construction of JD.COM's logistics system has also forced other competitors such as Yi Xun and Suning.cn to follow suit. "
Relevant persons believe that a series of expansion actions show that JD.COM hopes to expand new revenue sources and realize high traffic of its e-commerce platform, and on the other hand, attract traffic and increase transaction volume by building a one-stop shopping platform, all of which pave the way for future listing.
Baidu encyclopedia-JD.COM Shopping Mall