In the 20th century, Wan San, the pioneer of China animation industry, began to study animation production. They produced the first homemade "Make a scene in Heaven", and in 1936, China's first animated film "Camel Dance" came out. 194 1 year, influenced by American animation, China's first large-scale animation, Princess Iron Fan, was produced. In the world film history, it is the fourth animation art film after Snow White, Lilliput and Pinocchio, which indicates that the animation level of China is close to the world leading level at that time.
The early days of the People's Republic of China-a period of vigorous development (from the founding of the People's Republic to 1965).
After the founding of New China, the animation industry in China has developed very rapidly, with not only many works, but also many high-quality products. From an animation in 1950 to the 1960s, more than ten animations were produced every year, among which, it is particularly worth mentioning that 196 1~ 1964 produced "Make a scene in Heaven". Making a scene in Heaven can be said to be the pinnacle of domestic animation at that time, which reached the highest level in the world in terms of characters, movements, pictures and sound effects. 1947, China produced the first puppet animation "The Emperor's Dream"; 1958 filmed the first paper-cut animation "Pig Eight Rings Eat Watermelon"; /kloc-completed the first ink painting cartoon "Little Tadpole Looking for Mom" in 0/960; 1962 Completed the first origami animation "A Chinese Cabbage". With the addition of new animation forms, the animation industry in China has reached a peak.
The silver age (1976~ 1990)
After the Cultural Revolution, the animation industry naturally suffered a great impact, and the 17 animations such as Trumpeter, Little Eighth Road and East China Sea Sentinel filmed in Shanghai during the period of 1972~ 1976 cast a serious shadow on the animation creation in the following years! Realism and educational purpose, which makes cartoons be positioned as extracurricular teaching materials full of educational significance for children, this concept has not only continued, but also been deeply rooted in people's hearts, which is the concept that caused the embarrassing position of cartoons later.
After the opening up of the Cultural Revolution, animation production entered a prosperous era. During the ten years from 1978 to 1989, these production units produced 2 19 cartoons, such as What Is the Sea Made of, The Magic Statue of the Golden Monkey and Wonders of Heaven. Moreover, at this time, TV cartoons have left a deep impression on people, such as the Hulu brothers, the black cat sheriff, the story of two generations of love and so on. Generally speaking, this is a relatively average era, with a small number of all-age art films and a large number of mainstream cartoons made purely for children, such as the black cat of the police chief. The production method basically follows the genre initiated by Meiying Brothers. There is not much innovation, nor does it absorb advanced experience from the outside world, and the high output of this part just causes the production of the work to be not fine enough. And because the starting point of production is for children, it is obviously not as hard as before in dubbing soundtrack. At the same time, Japan is developing steadily from the stage of simply processing European and American animation, gradually learning and absorbing European experience and creating its own unique style.
Black Iron Age (1990~2002)
First of all, in the 1990s, major animation manufacturers began to exchange and cooperate with the international animation industry. The self-styled situation in the silver age stopped. Digital production mode replaces the previous manual drawing mode, which greatly improves the production efficiency. With the diversified development of production units in various systems, the production quantity has increased, and various professionals and all-round talents have entered the industry, and the production quantity has greatly increased compared with the past. However, although the number and quality of cartoons have improved, due to the concept of making cartoons mainly for children,
Secondly, since 1995, China Film Projection Company no longer adopts the planning policy of unified purchase and marketing for cartoons, and pushes cartoons to the market, which has changed the production state and business model of cartoons and established the concept of win-win social and economic benefits. It turns out that this is an excellent opportunity for the commercial development of the animation industry, but it is also limited to the production concept mentioned above. Producers can only make educational things suitable for children, but they dare not make a breakthrough. In related textbooks, they even proudly declared that "China animation is a work suitable for educating children, because its content is healthy and mental, compared with Japanese and American animation".
Therefore, in the Black Iron Age, in order to meet the broadcast time, TV stations introduced a large number of cartoons from Europe, America and Japan, but domestic cartoons showed serious deficiencies in content, pictures and characters, especially in cartoons made with traditional educational concepts, some children were often so serious that they didn't talk about children, which made viewers and teenagers favor foreign cartoons. On the surface, with the increase of production units, the quantity and quality of production are improving, but in fact, it is at this time that a large number of viewers have "escaped" from watching cartoons and regarded it as a symbol of childishness and clumsiness.
Throughout the history of animation development, every step of China affects the hearts of China anime fans, from the first glory to the middle depression, and then to the present re-investment. China animation industry has a broad market and bright prospects. As long as it is well developed, it will become an important part of the tertiary industry in China. Although there are still many shortcomings in China animation industry, such as the lack of clear positioning and grading system, the lack of talents, the lack of professional schools and ways to train such talents, and so on.
In a word, animation has a bright future in China. There are a group of patriotic young people in China. Although they are attracted by foreign things, they are still thinking about the future development of China. Shan Wei, Lin, Lin Ying and those who have worked hard for the animation industry in China are not masters, but they are all seeds of masters. They let us see the hope of China animation in the future.
At that time, looking back at the sky, we China animators will definitely issue a heroic declaration:
With the past, count the romantic tasks and look at the present!