The smell library can make perfume smell like roast duck.

Reproduce nature in a brand-new way, because of the smell library.

This. In the eyes of creators, the odor industry is rarely a blue ocean.

In the business world.

Odor industry

This is a special perfume shop.

20 square meters of space with white as the keynote was allocated to the laboratory.

Looking ahead. The perfume here is full of familiar smells in life: green grass, popular.

Corn, crayons, the garden after the rain, baby powder, Graham cookies ... even.

Earthworms. No one could have imagined this before the bottle was opened.

Ordor can be made into perfume.

This store named "Smell Library" was the first store opened by 25-year-old Heather Lou in 1989.

Beijing, and specially represented the American brand DEMETER. This brand comes from

The United States is famous for its high-quality imitation of real smells, which makes people

Find the taste like wearing clothes according to your mood. over there

There are 300 kinds of perfumes on the shelf, and the most common package is a bottle of 30 liters.

One bottle, 285 yuan.

The odor eliminator is very fragile, and there are only four hours left. The perfume in here.

The brand is sold on 1994 and only on Silverlan or some gifts.

Stores, which can well meet the needs of small-scale markets.

Star artists, advertisers, fashion representatives, and literary and art circles and

Artistic youth.

"The smell of them needs to be concealed, but China people themselves don't.

Demand, more hope to find their own smell. "Heather Lou said, he

I hope it will be more popular with people.

For example, there is a special game called situational simulation.

It combines the three smells of paperback, dust and mold.

Together, it will be the smell of old libraries; Put popcorn, dust

The smell of bubble gum, eraser and rust will make the old cinema

Smell.

Heather Lu stressed that she is not only for perfume, but for smell.

Industry.

During her study abroad, Heather Lou and his partners Li Gen and Chen Yi found that,

The visual industry (such as movies) has influenced the past of 100 years, and there are

There are also important commercial applications in the touch industry (such as a pair of shoes

If it is comfortable to wear, it will cost a lot of money. Only the smell industry is still blue.

Sea. "

Heather Lu, who studies art, spit out words such as "blue sea"

Occasionally. "There is not a popular book related to business that I have never read.

Read it. "

And this is not the first business. She sold antique watches, clothes,

He became a shareholder of Promedia and an editor of Entertainment.

A newspaper edition. After that, she spent a year reading all kinds of books.

Business books, and finally she chose the most distinctive one.

The smell and most of them are suitable for China. I will go back after graduation in 2008.

The first store is located in Sanlitun village, an emerging business district.

Beijing area, opened on 1 1 month last year. What is the turnover in the first half of this year?

1.5 million RMB.

But this is not the most profitable store. Shanghai Zifang Store opened on May 6th, 2008.

The turnover is: "2 million in the first month, 3 million in the second month", "it may be related.

Go to the Shanghai World Expo ". Heather Lu guessed.

Companions

Now, the Order Library has seven stores in mainland China. Except for two in Beijing

The rest are charged by region. Taichung and Taipei will open two.

This year, the location of shopping malls is still in Hong Kong. "Learn more.

Jake Gyllenhaal Square. "

They are always looking for new brands with smells. Sanlitun store has also been extended.

On July 25th, three more products were added: "perfume-related.

City and love ","indoor things that smell like canned dogs ","toothpaste and "

Different smells. "

Fellow villagers in this industry come from all fields. The order library is

In consultation with fashion magazine 1626, a perfume can be launched and sold.

In the pipe of 1626, people who buy this perfume may receive periodicals.

Free of charge.

There are clothes, such as chocolates under the Hong Kong flag.

Last Valentine's Day, we launched a perfume called chocolate.

Chocolate shops sell well in Hong Kong. "Heather Lou said," Jiangnan recently.

Clothes are also doing business with us. "

"Many enterprises got in touch with us," said Heather Lu, just like masturbation. this

The property company will install an odor emitting device provided by the library.

In the selling area of Tangshan, "Look at this reaction, maybe.

Cooperation is deeper. "There are many such cooperations", and Vanke is one of them.

Only a small part. "

They cooperate with Jiang Jie Commercial Bank. The bank shipped it

Demeter perfume customers, "choose the smell, they may like it because."

Customer data. "and we are still talking about what smell should be in the hall.

Bank's, but "discussion is far away, the manager of the bank."

Has been replaced. "

She said that after the first store in Sanlitun, all the partners came.

Initiative. Now the person in charge in Beijing will receive 20 to 30 application letters.

District delegations, and buildings have no need for experience in this.

Field, but if profit is the first direction, she will disagree. the key is

The degree of love for smell and the innovative ability of imagination.

Heather building will only keep Sanlitun's outlet store, "some.

Strange idea, try, we will do it in our own shop, and lose money first. and

This is just a laboratory. "

She sat in a long chair in Sanlitun store, with pipes beside her.

And beakers.

Kung pao chicken perfume

The most popular opinion of laboratory visitors is: Why is the demand in short supply?

"We are always in short supply. There is really no way. "

Demeter has more than a dozen employees in American manufacturing suppliers, "all by

Hands, hundreds of bottles a day. "Heather lu said, there is another reason.

At this point, they must place an order three months ago, but the demand will always run out.

Forecast.

Beijing Sanlitun Store, Garden after Rain, Li Jintang after Rain (some kind

These three perfumes are always in short supply. In Chengdu

Green tea and bodhi trees sell best, "maybe people there have deep."

Buddha nature. "Snow sells well in the north, and the rain is getting bigger.

Favorite.

She described Demeter's temperament: the smell of snow, "on a snowy day, it is necessary."

Draw air from the outside, analyze the air, and then simulate it. "Tomatoes, right?

In the air of tomato fields, earthworms are mostly deep smells.

Earth.

There are also some customers who suggest developing new smells. "the most

Consultation is kung pao chicken nuggets, and some people ask for bitterness.

A toaster. "Heather Lou frowned slightly." We're not going to do this, we don't.

I believe someone will buy a bottle of kung pao chicken to go home. "

Dmitry is studying special dishes such as lotus leaf and roast duck.

Other smells are relatively fresh, such as oolong tea, red beans and green tea.

Bean.

Heather Lu is now on a business trip abroad. "Make sure that every store is

Profit. "And as long as she is in Beijing, she will go to Sanlitun every day.

Two or three days. She wants to set up a free drink device in an empty place.

"Let people come in and see, the user experience is the purpose." all the people

Willing to smell, that makes me happy, which shows that they have accepted this concept.

At least.

The next store is located in Vientiane City, Hangzhou, which opened in August and designed.

The shop is still simple, but it is completely different from the current style.

Laboratories and libraries. They are always looking for new styles of new stores.

Shop designers, now they have four, and one will join soon, and there will be 18.

People from heather Lou's company