The overall framework of the planning scheme is as follows:

I. Guiding ideology

Second, the main content

Three. Objectives and requirements

Fourth, the form of activities.

Verb (abbreviation of verb) steps and arrangements of activities

Division of responsibilities of intransitive verbs

Seven, the solution to the sudden accident

Eight. Budget. A good planning scheme focuses on the steps and arrangements of activities, the division of responsibilities (this should be detailed, and the responsibilities should be assigned to people), and the solutions to unexpected accidents (some situations encountered at the party should be taken into account, both man-made and man-made, so as to avoid being caught off guard in unexpected situations and have a budget (the details of each fund should be written in).

What are the types of relationships between multiple scenarios? What are the commonly used economic comparison and selection methods?

The relationship between projects (programs) can be divided into the following three types.

Mutually exclusive scheme

The feature of mutual exclusion is that the projects (schemes) are mutually incompatible (mutually exclusive). In mutually incompatible projects (schemes), you can choose one and only one; Once any project (scheme) is selected, other projects (schemes) must be abandoned.

(2) Independent scheme

Independent type is characterized by compatibility between projects (schemes), and any favorable project in the project group can be selected as long as conditions permit (for example, all projects can be selected). These projects can be saved, and investment, operating costs and benefits are added.

(3) Layered mixing scheme

The feature of layer mixing is that there are two levels of projects in the project team. High-level is a group of independent projects, and each independent project can be realized by several mutually exclusive schemes.

Generally speaking, the problems encountered by engineers and technicians are mostly the choice of mutually exclusive schemes; The problems encountered by high-level planning departments are mostly the choice of independent projects or mixed projects (schemes).

The purpose of project economic evaluation can only be one: to allocate limited funds most effectively to obtain the best economic benefits, that is, to maximize the overall net present value (or annual net value) of the total limited investment.

What's the difference between adding suggestions and multi-scheme quotation?

Multi-scheme quotation method: this refers to quoting a price according to the original bidding documents, and then proposing to the tenderer how much the quotation can be reduced if some terms are modified, so as to attract the tenderer with a lower quotation and improve the winning rate.

Alternative schemes can be submitted for normal bidding, but alternative schemes are not adopted for some bidding.

Adding proposal method: If it is stated in the tender documents that the bidder can modify the original design scheme, that is, he can put forward his own proposal scheme, then the bidder can improve his chances of winning the bid by putting forward a more reasonable and feasible scheme or a lower price. This method should pay attention to: first, the proposed scheme must be mature and operable; Second, even if the proposed scheme is put forward, the original bidding scheme must be cited.

There is no direct relationship between the two.

What does a complete project plan include?

1, cover

This is an easily overlooked part. Many organizations think that content is more important than form. In fact, form can express content better.

2. Project Summary (General)

This is the most important part, and it is also the part that readers read and browse first.

3. Project background, existing problems and requirements

In this part, you need to introduce the existing problems in detail and why you want to design this project to solve these problems.

Generally speaking, this part includes the following main information: * Project scope (problems and events, beneficiary groups);

* Macro and social environment leading to the project;

* Reasons and reasons for proposing this project;

Other long-term and strategic significance;

4. Objectives and outputs

After convincing the funding agency of the existence of the "problem", clearly put forward your solution. Encourage inter-agency cooperation. If there are other institutional partners, we should also make it clear.

5. Beneficiary groups

In this part, the beneficiary groups of the project should be described in more detail. When necessary, the beneficiary groups can also be divided into direct beneficiary groups and indirect beneficiary groups.

6. Solutions and implementation methods

Through the above part, you have clearly explained the existing problems and the goals you hope to achieve. Now, it is necessary to introduce how to achieve the goals, that is, through what methods and activities to achieve these goals.

7. Project schedule (timetable)

In this section, the sequence and start time of each task should be described in detail. It can be represented by a time-stamped chart, so that readers can know at a glance "when to do what" and the correlation and causality between various activities.

8, the project organization structure

In this part, what kind of executive team and management structure are needed to achieve the above goals. The executive team should include all project team members: volunteers, expert consultants, full-time employees, etc.

9. Costs, Budgets and Benefits

This part provides more than just an expense budget table (of course, the budget table is also very important and can be attached), but it needs to describe and analyze the data, total cost and sub-cost in the budget table, including the expenses of personnel and equipment.

10, monitoring and evaluation

Monitoring is a very important link in the process of project implementation, and the project plan should specify the executing agency and personnel (which can be the board of directors, sponsors or other third-party institutions) and monitoring tasks.

1 1, spare parts

Any document that is considered to be important or too long to be put in the main text can be placed in the attachment, such as organization introduction, annual report, financial and audit report, list, data, chart, etc.

What elements does the marketing plan include?

A complete marketing plan should include the following elements, but in reality, due to a series of factors such as insufficient information sources and the strength of various companies, many domestic enterprises are not very comprehensive in marketing planning. In this scheme, the leaders of enterprises should attach great importance to the position of the marketing department. The production and operation strategy of an enterprise is based on the comprehensive analysis and evaluation of a large number of market information by the marketing department, that is, the strategy of an enterprise is absolutely market-oriented and based on customer demand. 1. marketing opportunities analysis 1, marketing information management and market demand measurement (1) marketing information and survey (2) demand forecast and measurement overview (2) camp environmental assessment (1) macro-environmental demand and trend analysis (2) main macro-environmental factors (including humanities and statistics environment, economic environment, etc. Analysis of Consumer Market and Buying Behavior (1) Consumer buying behavior pattern (2) Main factors affecting consumer buying behavior (including cultural factors, social factors, personal factors, psychological factors, etc. (3) the purchase process (including the roles involved in the purchase, the purchase behavior and the stages of the purchase decision) 4. Analysis of group buying market and group buying behavior (including the comparison between group buying market and consumer market, as well as the process of group buying) institutions and * * * market) 5. Analyze industry and competitors (1) Identify company competitors (industry competition concept, market competition concept) (2) Identify competitors' strategies (3) Determine competitors' goals (4) Evaluate competitors' strengths and weaknesses (5) Evaluate competitors' response patterns (6) Choose competitors to attack and avoid (7) Pay attention to customer orientation and competitors.

What does the experimental scheme include?

1. Title

2. Team members

3. Experimental significance

4. Experimental purpose

5. Experimental methods

6. Experimental principle

7. Experimental equipment and reagents

8. Experimental steps

What's the name of the planning book?

Judging from the problem of the landlord, the landlord is either a student or a novice. I didn't mean to belittle the landlord at first. It is precisely the landlord who may have fallen into a "book circle". The following are the reasons of the landlord.

For newcomers, the basis of planning is to buy some books such as How to Teach You to Write Planning, which is understandable, because planning itself is a process of accumulating knowledge, ability and experience, and many of these books have mentioned that writing a planning framework may have a name from the beginning, such as XXX planning book, which we can see in many such books, which is not enough with many practical operations. I think the name of the planning book is very important. I even read some books saying, "If the names of the planning books are all wrong, how can others understand your planning plan?" That's true, but it's actually not that serious. Many new planners don't need to care too much about this, because when you write a plan, you will naturally write the name of the plan clearly according to the type of plan you write. For example, if the new semester starts and a welcome party is to be held, then you should write a plan. Then my planning name is "Planning for the X-level welcome party in XX school". When you look at this name now, you will find that the name of this plan covers almost the main contents and planning types. The welcome party is the content and the activity planning is the planning type. Therefore, there is no need to focus on the name of the planning book. When you write the plan, you should consider more things. Names are the most inconspicuous places that don't require brains. There are thousands of schemes and thousands of names in the planning book, but in the final analysis, the name of the planning book is not a planning problem!

What's the difference between a plan and a proposal?

Proposal is the specific form of the plan, including many implementation details, and it is the text of the plan submitted to the customer. But the plan focuses on the direction, and usually there will be a proposal behind the plan. When the proposal was submitted, there were basically not many lists.

What elements should be included in the activity implementation plan?

Procedurally speaking, the planning and implementation of large-scale activities should be carried out in full accordance with the requirements of the four-step work method of public relations:

First, the establishment of a project is to determine the activity as a project. Do you want to do this activity? Why are you doing this? Must be clear.

Second, carry out investigation and feasibility study. As we all know, we won't talk about the investigation in detail, but the planning and investigation of large-scale activities has its particularity, such as the contents of the investigation: national policies and regulations on large-scale activities, hot spots of public concern, information of similar cases in history, venue conditions, time selectivity and so on.

Feasibility study is a very important step. The research scope includes the social adaptability of large-scale activities, including the adaptability of social environment and target public. Financial adaptability and feasibility of income. From the point of view of efficiency, is it beneficial for us to save publicity expenses by doing such activities? If I advertise in the media, it is more effective than doing large-scale activities, and large-scale activities may not be done. There is also the adaptability of the social material level. Large-scale activities need to use a lot of social materials, and many ideas also need material support, so planners need to master modern scientific research results. Finally, the adaptability and research of emergency capability. What emergency measures are needed? For example, outdoor activities should consider weather conditions and outdoor activities should consider more safety facilities, which are all areas of our feasibility study.

Third, refine the theme and be creative. In addition to individual creativity, we should especially emphasize the concept of group creativity. I don't agree with the idea of personal master planning. Today's era is not like the Romance of the Three Kingdoms era, where there is a Zhu Gekongming, which is planned by the combination of different disciplines. So when Sun Yat-sen University asked me to tell their students about planning, they originally asked each student to make an overall case planning book when doing case homework. I said, can we plan in a group way instead? They changed it for three years, and the effect was good. This is not to annihilate individual creativity, and the process of collective creativity always runs through the process of individual creativity. As a modern planning, it needs multidisciplinary synthesis and collective wisdom, not a masterpiece of a master.

Fourth, scheme demonstration. The plan should not only be demonstrated, but also scientifically demonstrated. Scheme demonstration usually adopts positioning optimization method, rotation optimization method and advantage transplantation method.

Problems needing attention in the process of operation and implementation

1. Implement the operation design. From my personal work experience and research results, we should attach great importance to the operational design of the implementation plan. We have seen that some activities organized by units, even those undertaken by professional organizations, have such problems: the creativity is very good, but due to the lack of operation design, many problems have appeared in the operation process, which violates the original spirit or fails to reach the original level. Therefore, after the principle scheme is determined, further operation design is needed, which must include a more accurate financial budget, because the activity budget of many units is 6.5438+0.6 million, and finally it costs 6.5438+0.6 million. From the perspective of modern management evaluation, this activity can't be said to be successful.

2. Go through the examination and approval procedures. Some people think that applying for examination and approval is cumbersome and afraid of trouble. But in practical work, we should hope to get the approval of the relevant units. This is a box for you. It was a good thing that a unit in Guangzhou once held an activity to respect the elderly. Many sponsors were found, including a fireworks factory, to sponsor fireworks. At that time, although Guangzhou did not require approval for setting off fireworks in cities, activities in public places must be approved. This unit is a bureau-level unit, and they think they have the right to do activities to respect the elderly on their own site, so they have not reported it to the relevant units for approval. The activity is very active. There are cultural performances, and many sponsors give gifts to the elderly. Finally, fireworks were set off, but once they were released, they were investigated and dealt with by the public security organs. Why? Because he didn't go through the examination and approval procedures and lacked the knowledge of civil aviation management norms, it was illegal to set off fireworks on aircraft routes anyway.

3. Implement the management of operating procedures. Procedural management is a scientific management consciousness. Only by programmed execution can there be standardized and scientific management. Therefore, it is very important to design standardized operating procedures when implementing the design.

4. Program training. In large-scale activities, if the staff involved do not understand the overall planning intention, they will not be able to provide constructive labor for the implementation of the strategy of large-scale activities, so it is necessary to train the staff, and only when they understand it can they make contributions.

5. Design evaluation criteria. There should be an accurate evaluation of large-scale activities. ......

What is the activity plan of the mall?

I. Background of the event

Wal-Mart has grown from a small township enterprise to a world-famous "retail empire" and gradually developed into a leading retail enterprise.

Its footprint is almost all over the world, and it has won unanimous praise from consumers. Since/kloc-0 opened in Shenzhen in 1996, many supermarket chains have also opened. Wal-Mart's first branch in Zhengzhou is about to open. The specific activities are as follows:

Second, the purpose of the activity:

1. Basic goal: to celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with cheap products and excellent services, spread the popularity of shopping malls and establish a good corporate image.

3. Marketing objectives: expand customer participation through various activities, stimulate sales, improve the efficiency of shopping malls, and increase corporate profits through entertainment marketing.

Long-term goal: increase sales, expand market share, and finally achieve the unity of economic and social benefits.

Third, the current marketing situation:

1. Market situation: the location is around the bustling business district, and the actual competitors are large supermarkets such as Beijing Hualian Jinboda, and there may be potential competitors.

2. Product status: Most products are mass consumer goods, with a wide range of products and little price difference.

3. Macro-environmental conditions: Most consumer groups are floating population, with high population density and large passenger flow. The actual demand and potential demand of consumers are great.

Fourth, swot analysis:

Advantages: Wal-Mart has a strong scale effect. To a certain extent, it has strong competitiveness. And constantly update technology, buy satellites, and build a strong supply chain management with highly standardized business philosophy, scientific operation and marketing, and perfect training system.

Disadvantages: large scale and huge operating costs bring greater challenges to management, and there are many problems in the development of different places.

Opportunity: At present, the development situation of retail industry is very good, and the market probability is very high. Grasping and analyzing the market is conducive to enterprises to seize opportunities and lead new shopping.

Threat: There are many realistic and potential competitive market risk factors.

Verb (abbreviation of verb) price strategy:

1. Based on the cost, taking the prices of similar products as reference, and taking the slogan of "low price every day" as the slogan, we will launch high-quality and low-priced goods.

Give appropriate discounts to encourage more purchases.

VI. Promotion strategy:

1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Keep the localization operation.

Seven, advertising:

1."5m" principle: choose newspapers and television to inform customers that Wal-Mart is opening in Zhengzhou, and the beautiful shopping environment will arouse customers' desire to buy, thus increasing sales.

2. Distribute leaflets on the street to convey Wal-Mart's business philosophy of "low price every day" to customers.

3. Invest more in the advertising budget when opening a store for the first time, cut down the advertising volume immediately after the store opening craze, and try to reduce unnecessary advertising expenses while keeping the price of goods low and reducing the advertising volume and cost.

4. Advertisements that focus on selling points are pop advertisements.

Eight, open * * * relationship:

1. Establish and maintain the normal cooperative relationship between enterprises and consumers.

2. Enterprises should establish good cooperative relations with suppliers to ensure the normal operation of goods.

3. Set up a popular science corridor, tell people about the methods of protecting resources and environment by pictures and words, and establish good community relations.

4. Sponsor out-of-school children to participate in some public welfare activities and establish a good corporate image.

5. Invite officials to visit the enterprise and attend the press conference.

Nine: business promotion:

1. Implement membership promotion: consumers can enjoy various special services after becoming members.

2. Selling to consumers: giving away samples for sale.

3. Grasp the characteristics of demand. Nowadays, seasonal goods and general perceptual goods are mostly used for promotion, and sales are expanded by * * * consumer demand.

Chapter 2: 3 15 shopping mall activity planning scheme

Activity time: March10-March 15.

Activity theme: Love is 3. 15 Love is connected with thousands of families.

Venue: shopping plaza format, comprehensive supermarket

Subtitle: Focus on 3. 15. Complaining is more reasonable and polite.

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