It's true that Tmall books are given away for free. According to the relevant information of Tmall.com, Tmall, as a large-scale e-commerce platform, has always attached great importance to user experience and service quality. In order to attract more users and improve their shopping satisfaction, Tmall will regularly carry out various promotional and preferential activities, including free book giving activities, so it is true that Tmall books are given away for free.