I. Introduction

We all have our own dreams, the difference lies in whether we approach them step by step in a planned way. If you want to succeed, you must plan your career, locate accurately, arrange my college life reasonably in a planned way, try to explore your potential and build your core competitiveness. Have dreams and motivation. Good planning and unremitting efforts lead to a brilliant life.

1. Hobbies

I like art, another form of painting, design, association across time and space, listening to music quietly in a quiet corner, reading Chinese and foreign literary masterpieces and professional books, and enjoying the relaxation and freedom of sports.

2. Self-evaluation advantages

Friendly and easy to get along with.

Pay attention to details, especially those about others, have a strong sense of purpose and mission, perseverance and resilience, and never give up shortcomings easily in adversity.

Too perfectionist, always dissatisfied with his own works, too worried, under great pressure, unable to let go of many things, and sometimes too hesitant to make a decision.

Unwilling to risk sticking to one's own ideas, breaking up relationships with others and making decisions by feeling or impulse.

3. Career interests

My childhood dream is to be an advertising designer. Even I like watching advertisements that everyone hates. Now my career dream still belongs to the category of advertising design, but now I like print advertising design and the visual impact of print advertising.

4. Life values

Designers enrich their inner world with tangible works.

Second, the occupation analysis

Advertising industry, as an important part of modern information industry, constantly promotes the connection between production and consumption, and becomes one of the indispensable factors to promote the further development of commodity production and circulation and the smooth reproduction of modern society. Under the situation of China's entry into WTO, many international brand advertisements with artistic appeal are constantly impacting China's consumer market, which requires me to be well-informed and have all kinds of accomplishments, such as aesthetics, sociology, psychology, economics, culture and art, folk customs and so on. Only with these cultural qualities can I face the challenge of international advertising trends.

Since 200 1, the number of people in the advertising industry in China has doubled, reaching 1 more than 10,000. (1) The sharp increase in the number of employees in the advertising industry has brought great pressure to college students who will enter this industry in three or four years. Therefore, I should study professional knowledge hard, actively cultivate my independent innovation ability, and strive to improve all aspects of cultural literacy. Always read professional newspapers and magazines to understand the latest ideas in the industry; Compare, analyze and accumulate classic advertising ideas, try to imitate and re-create, and strive to create your own style. Seize every opportunity to show your talents and strive for glory.

Third, goal decomposition and stage division I will position my career goal in advertising design.

I hope to cultivate myself into an advertiser with professional knowledge and creative ability through university study and social practice. Accumulate and sum up experience in practice in order to better meet the needs of society.

freshman year

1, adapt to college life and develop good college study habits.

2. Actively participate in various cultural and sports activities, and exercise their abilities in entertainment. 3. Strengthen interpersonal skills, make like-minded friends and exchange ideas.

4. Seriously study professional basic theory courses, contact with professional newspapers and magazines, and analyze and think more. 5. Strengthen the study of English subjects and try to pass CET-4.

6. Make full use of the resources of the school library to improve their cultural literacy in all directions. 7. Pass the national computer level 1 exam.

Second year of college

1, learn professional courses well, do more exercises, accumulate more and summarize more; Pay attention to the trends of advertising industry.

2. Actively participate in all kinds of design and creation competitions, understand your own level and keep making progress.

3. Practice photography and camera shooting techniques, complete more than 200 works, shoot more, but pay attention to quality rather than quantity, and make continuous progress in practice.

4. Start analyzing the classic advertising planning copywriting, accumulate imitations, make your own ideas, and complete 3-4 planning copywriting. 5. Strengthen painting skills, do more exercises and establish your own artistic style. 6. Learn computer courses well and pass the national computer level 2 exam. 7. Attend oral English training and pass CET-6. 8. Internship in a small advertising company during the holiday.

Third year of college

1, deepen the study of specialized courses, actively participate in various design creative competitions, and strive for prizes.

2. Communicate with teachers, classmates and insiders, pay attention to the latest trends in the advertising industry, and establish your own artistic style. 3. To undertake advertising production in some small departments, practice more and do it well. 4. Create 3-4 copies of advertising planning, and have your own new ideas and new ideas. 5. Strengthen oral English practice and speak fluent English. 6. Understand the society deeply, know the society and practice it seriously.

7. Actively participate in various recruitment activities, accumulate experience, learn job hunting skills, and make full preparations for job hunting after graduation. 8. Cultivate your basic skills in the workplace and learn etiquette knowledge. 9. Seriously write your graduation thesis, put forward your own bright ideas and devote yourself to your dreams.

Preliminary plan after graduation from university: within 3-5 years.

Adapt to the industry environment, handle the leadership relationship with colleagues, and actively work in a promising small advertising company. Strive for promotion in the second year, improve management ability, hold several positions, improve your ability in all aspects, and strive for all-rounder in advertising. Meet as many like-minded people in the industry as possible and exchange new ideas. If possible, start a business within five years. Keep pace with the times, improve the quality of works, strive to break through and lead the new trend of advertising industry.

Four. Self-declaration

A good plan can only show its value in hard practice. Since you have made a promise, you must work hard to realize it, otherwise everything will be just a blank sheet of paper, and only a bleak life will be harvested. Don't let family, friends, people who care about and cherish themselves and their loved ones down, let alone let yourself down and let youth have no regrets.

Seize every minute of your life and make your youth glow. Keep your word. If you want to do it, do it best.

From now on, move forward towards your dreams, and the thorns in your efforts will only strengthen your faith.