Hotel accelerates palace dream
It is understood that the first phase of the brand of "Boutique Group" will focus on developing three palaces-Al Chamra Palace in Jeddah, Tuwaik Palace and Red Palace in Riyadh. Among them, Al Chamra Palace will provide 77 rooms, including 33 luxury suites and 44 luxury villas; Tuwaiq Palace will provide 96 rooms, including 40 luxury suites and 56 luxury villas; Red Palace will provide 7 1 rooms, including 46 deluxe suites and 25 deluxe rooms.
Back in June last year, the world's first hotel opened in Versailles Park, Le Grand Contr? Le opened, as the first and only hotel in the 300-year history of Versailles, Le Grand Contr? Music has undoubtedly attracted the attention of global hotel control.
The hotel is transformed from three ancient buildings in the extension of the south wing of Versailles Palace. It is managed by Airelles, a luxury hotel brand that focuses on manor hotels and aristocratic service standards, and is directly led by the French National Monument Center. The restoration standard is the highest level of monuments. The interior of the hotel reproduces the aristocratic life of 18 century. Except the restoration of furniture, even the lighting design is consistent with18th century.
In the opening plan of Liu Shan Hotel in recent years, there are also many "selections" of the palace.
Liu Shan Hotel, located in Bawalabao, Rajasthan, opened last year and was transformed from a castle built in the 4th century A.D./KLOC. It has a history of 700 years and was originally owned by the Rajasthan royal family. The interior design of the hotel also adopts modern Rajasthan style. There are two primitive palaces and two temples in the castle wall. In addition to operation, the hotel is also responsible for protecting and maintaining the environment.
Liu Shan Hotel Lisbon, which is scheduled to open in 2025, consists of two historical sites, namely the Labra Palace, which was built in17th century and the extraordinary Pedrosa Palace. Pedrosa Palace retains many items purchased by Italian businessmen in those years, which will remain in the same place after the opening of the hotel, bringing guests a time trip.
In addition, OWO's Raffles London Hotel is the first Raffles Hotel in the UK to open at the end of 2022. It was once the seat of Whitehall Palace and the residence of Henry VIII and many monarchs. The hotel lasted for five years, and the main building was renovated, retaining the original baroque architectural details of Edward VII.
Palace hotels sweeping Asia and Europe
Throughout the world, palace hotels converted from palaces are mainly distributed in three regions-Europe, Arabia and South Asia represented by India.
In the history of Europe, a large number of royal stories are particularly colorful. Prominent members of the royal family built a large number of palaces and palaces on European land. These palaces with a history of 100 years provided the foundation for the emergence of palace hotels.
The transformation of the palace into a hotel can be traced back to19th century. Italy Este Manor, built in16th century, was once the holiday palace of German Princess Caroline and one of the three famous gardens in the Renaissance. It took her five years to expand the manor, adding libraries, theaters and mid-level gardens. 1873 became a hotel and received a group of European royal family members.
Busaco Palace Hotel, formerly known as the hunting palace of the last Portuguese king, was built in 1885. The palace was converted into a hotel on 19 17, retaining the Renaissance Manuel style and antique furniture and decoration with historical characteristics.
Matild Palace in Budapest was built in 1902, which was funded by a German princess, Maria Klotild. At that time, it was a well-known social center, which was acquired by Wanhao luxury brand and opened on 202 1.
There are quite a number of palace hotels in Paris, France, and Shangri-La Hotel in Paris has obtained the residence of Prince Roland Bonaparte. La Réserve Paris is quietly located in a mansion built for his half-brother in Charles Louis Napolé on Bonaparte. Magnificent accepted the Creon Hotel, 20 14, which was converted from Clion Palace, and opened a new chapter as a magnificent hotel in Paris.
The Palace Hotel in India has a unique cultural style. For example, the Taj Mahal Palace Hotel in Udaipur is located on yeager-Niwas Island in the center of Lahu Lake in Pitch. Just like a flowing palace, you have to use a boat to get to the island.
This white palace, built by Maharana JagatSingh II in 1746, has been the summer palace of the Mughal dynasty for more than 200 years until 1963, when it was transformed into a palace hotel by the Taj Mahal Group.
Palace hotels in the Arab region present a unique temperament that blends East and West. La mamounia, the legendary palace hotel in Morocco, formerly known as the Royal Garden, was a wedding gift from the king of Morocco to Prince Emmanuel in the18th century. 1923, Rama Munnia was officially opened to the public as a luxury hotel, which has a strong Moroccan style and complicated embroidery and carving patterns. As Churchill once said, "Rama Munnia is one of the most beautiful places in the world."
Hotels are big names, why are they competing to "harvest" the world palace?
Whether it is commercial like Marriott or quiet and luxurious, more and more big-name hotels are interested in palaces. There may be the following reasons behind it.
First, the battle for landmarks is in the ascendant. It is not difficult to find that as a palace or a palace, the predecessor of the Palace Hotel often occupies excellent cities and natural areas. For example, the Liu Shan Hotel in Lisbon is located in the center of Lisbon, just a few steps away from all the cultural centers in the city. Este Manor, located in Lake Como, the third largest lake in Italy, has windows in every room, just like a perfectly proportioned picture frame, giving a panoramic view of the lake.
Geographical location has always been the key to the development of hotels, especially with the surge in the number of hotels opened around the world, the battle for landmarks will spread to every key market. It is not surprising that the palace itself is an important landmark and the target of hotel brands.
Second, the history of the palace gives people a natural sense of story. Compared with ordinary modern buildings, palace buildings with a long history are of great help to brand design and operation. Historically, hotels can learn from their design styles and gain the unique advantages of blending ancient and modern. After four years of reconstruction, with the cooperation of a group of master craftsmen, artists and designers, the resplendent hotel in Paris has turned the historical treasure of18th century into a magnificent residence for tourists of 2 1 century, reinterpreting the brand concept of local history, architecture, culture and other unique customs, and its long history is full of modern freshness. As the great architect in Paris said, "Tradition is the driving force for us to move forward, so the starting point of hotel renovation is to inject things that let us keep harvesting and developing, and at the same time create something different."
The historical story of the palace itself has brought natural flow and genes to the hotel. Matild Palace, once the social center of Budapest, after being listed as a luxury brand, specially designed a Duchess bar as the hotel's "secret wine cellar" and rooftop garden, inspired by the Austrian Grand Duchess's request to build a hidden rooftop bar in the original palace.
Third, brand promotion needs the jewel in the crown. Even the same hotel brand needs a "flagship" brand to prove the brand grade, which is more conducive to the global promotion of the brand.
Taj brand, founded in 1903, is the oldest hotel brand in India. Its excellent works, such as Taj Lake Palace Hotel, Umed Bawang Palace Hotel and Ramba Palace Hotel, all help it to go from India to the world.
The fourth is your own feelings. Some hotel brands themselves are committed to the transformation and operation of old buildings, and it is reasonable to "harvest" the palace. France Versailles Cathedral? Le Hotel belongs to the Airelles series. It is understood that in the French government's open tender, the Airelles Collection defeated Accor Group and obtained the qualification to build a hotel in Versailles.
Although the popularity of the Airelles series is far less than that of Accor, its feelings are inseparable from the "Palace". Most of its hotels are located in French resorts, and they are all old houses in European court style, such as La Bastide Hotel and House in Provence. The hotel still retains the paintings, works of art, furniture and even books of the former owner; Les Airelles, the world's largest ski resort in Gao Xue, was built by the designer in the style of an Austro-Hungarian castle, bringing a unique experience.
Fifth, the social responsibility of cultural inheritance. The location of the hotel in the palace has many advantages, but it also means expensive maintenance costs. However, at present, more and more hotel brands shoulder the social responsibility of cultural inheritance and transmission while developing their business. Anmandsala is located in Cambodia, formerly known as the palace of King Sihanouk, near the ruins of Angkor surrounded by forest paddy fields, enjoying the beauty of ancient Khmer civilization.
A person retains the original structure of the simple geometric style of architecture in the 1960 s, and on this basis, he incorporates the minimalist oriental Zen. As the residence of cultural relics, the hotel has set up a special library to provide books about Angkor Wat and Khmer civilization. At the same time, the Khmer Farm in Angkor Archaeological Park is only open to guests in Amman Sala, and guests can take a cruise to get closer to the local culture.
How can hotels go further than luxury?
Although the competition in the palace is fierce, it should also be understood that not all dominant hotel brands can hang their names on the palace.
20 10 France pioneered a label-Palace de France, which is used to distinguish luxury hotels above 5 stars in France. So far, 3 1 hotels in France have been labeled as "palaces", but not all of them are based on palaces. From the existing palace hotels and the characteristics of these palace hotels, we may get a glimpse of the hotel beyond luxury.
0 1 Hotel concept spans the times
In bohumil hrabal's novel I Serve the King of England, the hero Dieter asked his manager why he knew so much about "paying customers", and the manager replied, "I served the King of England." This noble, proud, glorious, but never flattering hospitality is falling apart under the development of the chain, and we may feel a thing or two in the palace hotel and the palace-class hotel.
At the beginning of the birth of luxury hotels, hotel service was "dreaming". When Caesar Leeds was working as a restaurant manager at the Ricky Coulm Hotel in the Alps, the hotel was informed that a group of American guests were going to have dinner at the hotel. It's early winter, and the weather on the mountain is already very cold, but the heating system of the hotel is broken, and the restaurant is as cold as an freezer.
Caesar Liz quickly took action: he adjusted the menu and changed the first course to hot soup; Changing the dining place from the dining room to a narrower lounge, decorated with red curtains, looks warmer; Empty the flowerpot with large plants and pour flammable liquid into it as a stove; He even had more than 20 bricks put into the boiler for heating, picked them up with flannel and put them under the guests' feet to keep warm. American guests are so satisfied with their food that few people notice the temperature problem in the restaurant.
Nowadays, in the Palace Hotel La Réserve, passengers can still experience a phone call, and the housekeeper can arrange things that others can't do, such as the difficult Michelin restaurant, limited luxury bags, pick-up and drop-off at any corner of Paris, and find unique treasures in Paris.
Design style of serving the past for the present
Palace hotels and palace-level hotels often have a history of hundreds of years. How to properly integrate history and modernity to make luxury tasteful enough has become an important proposition for hotels above luxury.
Le Meurice Hotel, which spans three centuries, is known as one of the most elegant hotels in the world. The hotel has18th century style decoration, Louis XVI style furniture and modern equipment.
Even on different floors, Morris Hotel has different designs. The presidential suite and luxury apartment on the second floor are Louis XVI style, with white and gold as the main colors. There are ancient furniture inlaid with fine wood on the floor of Versailles, as well as high fireplaces, polishing beds and large oil paintings. Three or four-story design style, suitable for business people, spacious working space; The high-rise decoration style is Paris, which is suitable for customers who want to live here for a long time.
Even the cathedral of Versailles? Le, in addition to the extreme reduction of space and rooms, the facilities are top-notch, as well as a fitness center and indoor swimming pool.
Endless historical charm
Palace Hotel and Palace-level Hotel have received countless celebrities more or less. The events of these celebrities add a strong stroke to the hotel history, and also add a sense of identity with similar temperament, which makes the hotel stand with the writers. Just as Hemingway and Chanel are to the Ritz Hotel in Paris, Dali is to the Morris Hotel.
The hotel will silently commemorate these "old friends" in its own way, perhaps a suite named after the writer, or a carefully planned anniversary every year, such as Hemingway Bar in Ritz, Paris, and Le Dali, the restaurant of Morris Hotel named after Dali.
Hotels and celebrities are history and appreciate each other, which is a flowing river of history, creating the unique luxury of hotels.
Luxury hotel, is it the end? What should the hotel above the luxury hotel look like? As a new member of the industry, the Palace Hotel and the Palace Hotel give a sample-they left their hometown and returned to the industry at the beginning, and they learned to be harmonious and self-consistent in the wind and rain.