1, with different operating costs. JD。 COM has higher operating costs, such as logistics and packaging costs.

2. Different sales strategies. Dangdang has a price comparison system, which will automatically compare the prices of major websites, making the price adjustment more flexible and less manual operation.

3. The platform charges are different. The cost of JD.COM platform is relatively high.

4. Different positioning. JD.COM is positioned at a higher end, so the price is higher.