1. Experience the environment

Experience products: idle fish app

Experience version: 4. 1. 1

Equipment model: Charm Blue note5

2. Product background

In recent years, the sharing economy has gradually occupied an important position in people's lives. According to "China Sharing Economy Report 20 17" issued by the National Information Center, "In 20 16, the number of people participating in sharing economic activities in China exceeded 600 million, an increase of about 65,438+billion over the previous year. The number of people involved in providing services is about 60 million, an increase of100000 over the previous year. " The emergence of idle fish is undoubtedly the first to compete for this big cake. As a community-based second-hand trading platform, Idle Fish provides various services, from small items to idle houses to certain skills. With the improvement of technology, more and more sharing is possible.

3. Product positioning

Idle Fish is a second-hand trading platform specially built by Alibaba Group for users. It is committed to providing users with all-round services such as second-hand trading information publishing and searching, trading platform guarantee, and user sesame credit authorization certification.

Slogan: Let your leisure swim.

Product type: second-hand idle trading platform

4. Demand analysis

(1) Target users and their characteristics

1) From the user's gender perspective

The users of idle fish are mainly women, which is also in line with the nature that women like shopping more than men. Similarly, it is easier to produce idle items.

2) According to the age of users

White-collar workers and students born after 1985: Users in this age group have strong spending power, are more receptive to second-hand goods and love community interaction, which also makes the post-90s generation become the main force in consumption and trading on platforms such as idle fish. The data of idle fish shows that after 90, idle fish accounted for more than 55%.

3) From the analysis of regional factors

Users in Guangdong, Shandong and Jiangsu provinces are the main force of idle fish.

2. Target user needs

(1) Basic requirements

Information release: When the seller has idle goods, he can release commodity information on the idle fish.

Information search: When buyers have a demand for a certain commodity, they can search for the appropriate commodity through keywords on the platform.

Guarantee: Xianyu provides payment guarantee for buyers and sellers through Alipay.

(2) Expected demand

Thanks to Ali's big data, idle fish will intelligently recommend idle fish users according to their search records on Taobao, so that users can find cheap and suitable products faster.

(3) expanding demand

One-click resale: idle fish provides one-click resale function, and sellers can resell the treasures bought on Taobao with one click.

Second, product analysis

1. Product information architecture diagram

2. Product functional structure diagram

Third, functional experience analysis.

As a second-hand idle trading platform, the greatest value is that buyers and sellers can successfully trade goods, which not only allows sellers to find buyers for their idle goods, but also allows buyers to buy second-hand goods at appropriate prices. Therefore, the following functional analysis is mainly conducted from the perspective of "successful transaction":

1. Rich variety selection

Idle fish provides 39 categories, among which, idle fish has newly launched housing rental and skill service. By subdividing various goods and services, buyers can quickly search for the target goods.

2. Fish pond

If you join the interest fish pond, the fish pond will gather people with the same interests and interests, and the goods will have the same attributes, so it is easier to establish a bond of mutual trust and scoring, and finally facilitate the transaction.

If you join a nearby fish pond, due to the geographical advantages, buyers and sellers can negotiate to choose the offline transaction mode, saving freight and transaction costs.

3. Payment guarantee

Thanks to Alipay system, it provides a safe payment environment for buyers and sellers.

It's easy to publish commodity information.

Sellers can quickly release product information by uploading product photos or Taobao's one-click forwarding function, which facilitates the seller's operation process.

Fourth, the function experience highlights of idle fish

1. Taobao one-click resale

2. Free fish public welfare

To meet the psychological needs of some people to participate in public welfare activities, users will think that they are eating shit and donate their idle things, thus experiencing the fun of participating in public welfare activities.

3. Offline idle fish market

Make use of the transparency of trading information in the offline idle fish market to promote direct face-to-face trading between buyers and sellers, eliminate distrust, gather offline popularity and increase trading volume. Leisure fish market activities can also play a role in promoting leisure fish and further increase online trading volume.

Put it back on top.

The main menu bar has many idle fish pages and fish pond pages. When browsing the bottom content, users can click back to the top operation to directly locate the top content.

What can be improved about verbs (abbreviation of verb)?

1. For electronic products, mobile phones and brand-name bags, which are the hardest hit areas selling fake goods, idle fish can provide a service to detect the authenticity of goods. On the one hand, it protects the rights and interests of buyers, on the other hand, it also protects sellers with good reputation from the interference of bad merchants' reputation, which affects buyers' willingness to buy.

2. Idle fish homepage information is loaded too much, which is easy to give users a chaotic interface.

3. It is suggested to put the interesting fish pond found in the middle on the fish pond page.

4. There are too many banners on the homepage of idle fish, and the activities of idle fish public welfare and offline idle fish market are placed in the bottom banner, which is not easy for users to find.

Abstract of intransitive verbs

Idle fish because Taobao introduced a lot of traffic, idle fish has occupied most of the idle commodity transactions, and it has incomparable traffic advantages with other platforms. Therefore, in order to retain users, idle fish should improve higher quality technical services and optimize the quality of community content. ?

These are my immature ideas. If there are any mistakes, I hope you can give me more advice. Thank you~

I'm Xiao Bai, and this is my first product experience report. If you can, you can give me a little praise. Here, you can set a sign, one app a day and one data report a day. Well, there is still a lot to be done.

Wechat official account: Focus on becoming an Internet er.