First of all, it depends on your needs. Please check the paid content for free within a limited time. I'm glad to serve you. I just checked it for you. First of all, set a goal. For example, the selling point of a product is the theme of this little red book promotion. We will cut in from all directions or topics to form multiple goals. After the popularity is enough, we will allocate or extend the time independently, and take a certain direction as a separate goal for in-depth drafting. To strengthen the dissemination, not only the little red book, but also other online resources such as Weibo, WeChat and news should be integrated and utilized, and internal and external forces should be gathered to promote it. The content of the diffusion broadcast should not be diversified, the direction should be unified as far as possible, and there are few elements, which is more conducive to the promotion of the little red book. The plan should be strategic, and we should not blindly start to promote the little red book. Be sure to know the competitive advantages and selling points of the industry in which the product is located in advance, do a good job in the content of the notes of Little Red Book, optimize the key words of the notes of Little Red Book, determine the promotion period and time, and try to choose the peak traffic period (9: 00 pm) to send the notes of Little Red Book. In addition, online celebrity KOL should also have appropriate cooperation in promotion time, and will generally join the time scheduling plan of brand online marketing activities. I hope this answer can help you. I wish you a happy life. If you are satisfied, please give me a compliment. Thank you! Now when it comes to short video new media, the first thing that comes to mind is the little red book in Tik Tok's "Fast Cars". Today, Ma Xiao Zhitu Marketing Consultant mainly talks about the promotion of Little Red Book. The little red book platform is different from the general short video platform or e-commerce platform. It is the overall design of e-commerce and community. User sharing can be in the form of video or graphic, but the focus is on women's services. Ma Xiao Zhitu Marketing Consultant believes that in order to promote Little Red Book, we must first understand the characteristics of Little Red Book platform. Little Red Book Platform is a social cross-border shopping platform. Using the self-media recommendation mechanism and e-commerce operation mode, if Xiaohongshu is well promoted, it can be directly implemented on Xiaohongshu platform. How to accurately promote drainage with the help of xiaohongshu? According to the official data of Xiaohongshu, in terms of beauty and sports, this category has the largest number of users, which means that beauty is an ultra-accurate category in Xiaohongshu, and the age is very young, all around 20 to 40 years old, just in line with our spending power. Ma Xiaozhi's marketing consultant analyzes how to do a good job in the promotion and drainage ranking of Xiaohongshu according to the registered account number, support number and release instructions. First, register a little red book account. First of all, let me talk about the little red book. Xiaohongshu's monitoring of advertisements is very contradictory. Therefore, the account has just been registered, and it is not recommended to advertise. The first step is to improve personal information and package yourself into a complete person with bright spots. When registering, you should choose four interesting contents, which can be selected according to your own products and industry fields. Second, how to mention the number in Xiaohong's book Before I wrote an article, I mentioned the small sweet potato that played a bright spot and core indicator in Xiaohong's book. On any platform, the newly registered trumpet is an observation period, and there is no weighted account. It is absolutely impossible to start publishing the promotion content of Little Red Book immediately. Undoubtedly, this is also a mechanism for other people's platforms to prevent the existence of a large number of spam marketing accounts. Therefore, don't rush to publish the content after the registration of the new number, first interact, first raise the number, first upgrade to do the task, read more and brush more content. After this observation period, you can publish the content. Stick to the frequency of publishing 1 2 times a day, and users will always see your products and content. If there is user demand, be sure to direct comments to private messages. What teaches Xiaohongshu to promote drainage in the market is the method of transferring private messages to WeChat. In the little red book, it is best to write original notes, whether it is videos, pictures or words, and create a personalized label for yourself through your own published notes. It is also a way to impress others by exporting high-quality little red book promotion content. Third, how to make notes a selection? You must have the ability to produce high-quality content on the platform of Little Red Book in order to obtain more accurate natural traffic. You can write your real experience in 200-600 words, with pictures and pictures you really use, implant feelings and experiences, and share the use process. Only in this way can the high-quality little red book promotion content be strongly recommended by the system. You are lucky and the system will kill you. If you don't have the writing ability, it doesn't matter, then you can learn from pseudo original and pseudo original, not directly. For example, we can go to Meiyou, Beauty Talk and Mushroom Street to collect some product articles, and then put them together in your little red book promotion notes, and use relevant words to say what others say, instead of copying them directly, we should make changes. There are many pseudo original on the media platform, as long as it is not handled directly, there is no problem. If you want to deal with it, it's over Not only will it not be recommended, but there will be no traffic, which will reduce the quality of the account. Fourth, there is a big taboo about how the notes of Little Red Book are popular. In order to ensure the user experience of the platform, you are not allowed to leave contact information directly on the shared notes. Here is also a reminder. If detected in the data, it will be banned for 3 days, 7 days or even 30 days. Then stop crying. Finally, we pay attention to several points in the promotion of little red books. 1 and Xiaohongshu's users are mainly women, and Xiaohongshu's promotion effect is more obvious in industries that women pay attention to; 2. The anti-promotion mechanism of Xiaohongshu platform is strict. Be sure to increase the number before promotion, and the activity and content operation are the same as ordinary users; 3. To promote Little Red Book, we should write original copy and highlight key words, so as to be searched and displayed in the promotion of Little Red Book. If you can't find it, it won't work.