Of course, it is legal and transferable, just like there are many facade transfers offline, and the "facade transfer+contact information" posted at the gate is the same. The same is true for the transfer of Tmall online stores, but there are two ways to transfer Tmall stores.

The first way: If there are many online stores around you, sell them through the introduction of acquaintances. Some people need multiple Tmall stores to expand the market and occupy market share. People introduced by acquaintances should also discuss the price carefully. This method is the least recommended, because there are great security risks in personal transactions. Both buyers and sellers feel insecure ~

The second way: You only need to post the information of your store online and hang it on the third-party platform, waiting for the buyer's inquiry. Before hanging the store, the third-party platform will make a basic evaluation of the store, and suitable buyers will sell it in time. The speed of selling also depends on the actual situation of the seller.

The third party will hand over the online store. According to the transaction process, the buyer and the seller need to sign a legally binding online store transfer contract.

It has realized the change of the owner in the legal sense, and changed the concept that people always think that the store authentication information cannot be changed, but that it is unsafe to buy Tmall stores.