According to official reports, Xuzhou Phoenix Bookstore Building claims that its hardware facilities meet the standard of a four-star hotel, but I don't know whether it refers to the office level above the bookstore in the future. Because four-star hotels use more floors and carpets than floor tiles, the gap in elevator glass should not exceed a little finger.
On the whole, the business philosophy of Phoenix Xuzhou Bookstore is moving from selling books to selling culture.
The library management area adopts transparent glass and natural light, which can expand the visual space of the whole bookstore and make the long and narrow bookstore stretch more. A relatively spacious browsing space and reading soft seats are set up by the window in the venue, which is very humanized, but there are not many seats. In addition to books, there are also sales of movies, audio-visual and cultural products. The book checkout counter is located on the third, fourth and fifth floors. First floor: red sports car cake/coffee.
In book classification, special libraries are used. From literature, law, children, health care to Chinese studies, every "library" is decorated very advanced, and the floors, split-level wooden walkways and bookshelves in the ancient books area complement each other. Each partition has adopted a special design and decoration. Except for the National Studies Museum and other areas, the overall light and color of the book city are cold, and the theme of the blue and white bookshelves is obviously different from that of the main bookstores in the urban area.
Bright decorative lines are often used in office areas, which weakens the creation of cultural atmosphere. Modern bookshelves and red and white salespeople's clothes similar to flight attendants are not easy to create a cultural atmosphere of literary ink and wash, and the corridor is adjacent to the reading area, which greatly affects the reading atmosphere. For readers who are used to wood texture and warm light source, it may take time to get used to it, and some customers may be lost. Manual book classification that must be rigid cannot replace book index, and reading experience may be the primary consideration. Zhejiang Xinhua Bookstore PK Phoenix Publishing Media Group (Jiangsu Xinhua Publishing)
"Free membership card, 15% discount on books" is the promotion method of Phoenix Xuzhou Bookstore. In addition to Zhejiang Xinhua Bookstore's close neighbor and competitor Boku Bookstore, online sales have also prompted Xinhua Bookstore to sell at low prices. Selling books online can't see most of the contents of books, and free reading in bookstores is also one of the selling points, not to mention the reading atmosphere in bookstores. The promotion of Phoenix Xuzhou Bookstore has greatly affected the sales of Xuzhou Boku Bookstore. It is also a genuine book, and of course you should buy it cheaply. However, more post-80s readers will choose to buy books on Zhuoyue and Dangdang. These two online stores have been locked in a fight, and Dangdang's female boss also vowed to carry out the low price to the end. Careful readers may read books in bookstores, order books online and collect books at home. What is the cost of the cultural sales concept of Phoenix Xuzhou Bookstore?
Xuzhou Store, once a popular bookstore, won the favor of the public with its wooden floor and warm decoration style. The sales model of the cultural mall is ready to come out, but it seems to be "applauding and not making a seat". VIP readers can enjoy value-added services, such as book signing, author meeting, book release, etc. This kind of value-added service is actually difficult to be replaced by online sales. Phoenix Xuzhou Bookstore also has VIP and appreciation areas, and the lectures said by the sales staff have not been publicized in the newspaper. Piano, antique and decoration shops on the third and sixth floors occupy a large position, but knowledgeable people generally don't go to bookstores to buy pianos and handicrafts, and the prices are high. A piano that takes up a lot of space will become a decoration, but it will take up sales space. Phoenix Xuzhou Bookstore, similar to Shanghai Bookstore, does not have the ability of Shanghai Bookstore, and the real Phoenix International Bookstore has not settled in Xuzhou. The Phoenix International Book City in Nanjing and Suzhou has also set records (the latter is expected to become the largest book city in Asia). Is it feasible to sell culture? The withdrawal of the popular bookstore should be a good reference. In Xuzhou Boku Bookstore, you can see the reference books of Zhejiang civil service examination published in Zhejiang, but you can't easily see the reference books of Jiangsu civil service examination. Although Boku online bookstore can spread to East China, the strength of publishing group is still one of the elements to be considered.
According to the data of Phoenix Media, Phoenix Publishing Media Group has five established publishing houses with over 100 million yuan, which is what Zhejiang book distribution lacks.
However, the sales of online bookstores in Boku have started to carve up cakes in East China, and the construction of online bookstores in Jiangsu seems to be out of date. Compared with the above data, the income of Jiangsu Xinhua Bookstore Group in total distribution, books and periodicals and audio-visual retail in 2008 was 6,734,356,400 yuan, six times the sum of the above publishing houses, indicating that distribution and retail channels are still the main sources of income. After building a number of "Phoenix" bookstores in Jiangsu, will Phoenix Media Publishing Group be able to withstand loneliness? Personally, I think that at least Phoenix Book City will rely on its own publishing strength and market-oriented group financial resources to make a bookstore with heart.