Current location - Training Enrollment Network - Books and materials - Shanghai Xinhua Media Co., Ltd. Core theme.
Shanghai Xinhua Media Co., Ltd. Core theme.
Point 1: The plate belongs to New Shanghai plate, Shanghai plate, triple play plate, cultural media plate and Yangtze River Delta plate.

The company is the first comprehensive media group in China that spans newspaper management and book distribution. Retail-oriented, with more than 80 outlets all over Shanghai, covering wholesale and retail of electronic publications, chain retail and rental of audio-visual products, property management and logistics, etc. Is a large-scale cultural media circulation industrial company.

Point 2: Xinhua Bookstore Chain, affiliated to Xinhua Bookstore Company, is the only enterprise in Shanghai that uses the collective trademark of Xinhua Bookstore. It has nearly 200 direct outlets such as large bookstores and small and medium-sized Xinhua bookstores. 20 10 Company has opened 8 new stores, including Songjiang Mediterranean Store, Minhang Longming Store and Pudong Securities Building Store, covering an area of nearly 5,000 square meters. The company took the lead in opening a bookstore featuring reading experience in the Expo Park. In 2009, it obtained the total distribution right of children's textbooks in the city, and in 20 10, it obtained the total distribution right of textbooks in secondary vocational schools in the city.

Third, the advertising newspaper company has the exclusive rights to operate many well-known newspapers such as Evening News, Jiang Shen Service Herald, Real Estate Times, Talent Market, I Times and Shanghai Student English. In addition, Shanghai Zhongrun Jiefang Media, a wholly-owned subsidiary of the Company, is the general advertising agent for Jiefang Daily, Morning Post and Jiang Shen Service Herald. In 20 10, Zhongrun Jiefang Media realized a net profit of 1.5 1 100 million yuan.

The fourth point: Acting for Zhongrun Jiefang, a wholly-owned subsidiary of the real estate company, to obtain the marketing agency right of the real estate under the Changjia Group, and the period is from June 22, 20 1 1 year to June 201year. The first three properties are Changtai Xijiao Villa, Changtai Dong Jiao Royal Garden and Changshu Changtai Garden, with a total saleable area of about 430,000 square meters. The service fee is 65438+ 0%-2.5% of sales as service commission. The implementation of this agreement will have a positive impact on the company's net profit in the past three years. Changjia Group is a real estate development and strategic investment group, which owns many real estate development enterprises such as Shanghai Changjia Real Estate, focusing on the development of a series of high-end residential, commercial real estate and office buildings in the city.

Fifth, the Urban Expansion Company acquired 30% equity of Yang Hang Media held by Zhongrun Advertising at RMB 654.38+0806 million, and 70% equity of Yang Hang Media held by its wholly-owned subsidiary at RMB 426.5438+04 million. After the completion, it increased its capital by 654.38 billion yuan, making the capital scale meet the needs of subsequent expansion, and renamed it "XX Channel Media Co., Ltd." (tentative name), highlighting its channel-specific market positioning. It will replicate its successful experience and model in Shanghai and expand it to other cities in China, so as to achieve the strategic goal of making the channel media bigger and stronger. Yang Hang Media is the advertising general agent of the I era and the first subway advertising agency in China. In 20 10, the main business income was 654.38+33 million yuan and the net profit was12.42 million yuan.

Point 6: The shares in Xuandong Animation Company invested RMB 5,065,438+800,000 yuan in Shanghai Xuandong Animation TV Media Entertainment Company, accounting for 7.5% of its shares. Yang, general manager of Shanghai, revealed that the media had completed the shareholding system reform and submitted an application to the China Securities Regulatory Commission, becoming the first asset of Shanghai Oriental Culture Media Company (SMG) to land in the capital market.

Point 7: Invest in digital publishing platform companies to set up project companies, with a total investment of 6.75 million yuan * * *, accounting for 45%, and invest in digital publishing platforms and reader projects. The project company will take the hardware of handheld mobile reading terminal as the starting point, and gradually improve the operating platform system based on digital publishing content by integrating reading resources, developing derivative products, expanding user resources and gaining market share, so as to realize the ultimate goal of building a digital publishing platform in traditional business.

Point 8: Shareholder Background Shanghai Xinhua Distribution Group Company acquired 45.06% equity of the company and became its controlling shareholder. And put 0/00% equity of Shanghai Xinhua Media Co., Ltd./KLOC into the company. Xinhua Media is mainly retail, with more than 3,700 suppliers. In terms of sales channels, it has high-quality wholesale brands such as Shanghai Publishing House, textbook center, audio-visual company and Xinxin United Stationery, large bookstore chain brands in Shanghai, small and medium bookstore chain brands in Shanghai Xinhua Bookstore, and specialties such as textbooks, medicine, children, art, architecture and entrepreneurs.

Ninth: Original Animation Company signed a memorandum of strategic cooperation with Wenguang Group and Kone Computer Company. Based on the digital construction of animation works, as well as technical cooperation in digital publishing management format, digital publishing anti-counterfeiting and confidentiality, copyright protection and so on. The three parties can use their respective resources to integrate the upstream, middle and downstream industrial chains of animation works, jointly develop, produce and launch the digital interactive multimedia publishing platform of the joint brand Oriental DigiBook, promote the digital publishing of comic works, and share the resulting economic benefits with Wenguang Group and Xinhua Media.

Point 10: DocumentNo. (2008) 1 14, aiming at promoting the reform of the cultural system, was implemented on June 1 2009. Among them, in the financing content of cultural enterprises, a number of preferential policies are put forward, including the reform and restructuring of the publishing media industry, to encourage listed cultural enterprises to carry out mergers and acquisitions through refinancing methods such as public offering and private placement. In order to encourage cultural enterprises to enter GEM for financing, the implementation period of document 1 14 is from 2009 10/to 20 1 3 February 1, and it is unlikely to be extended after its expiration. Compared with developed countries, China's media industry is small in scale and has great potential for medium and long-term growth.