When the process, as well as the final work.
Common uses of graphic design include logos (trademarks and brands), publications (magazines, newspapers and books), print advertisements, posters, billboards, graphic elements of websites, logos and product packaging. For example, product packaging may include trademarks or other works of art, arranged texts and pure design elements, such as images, shapes, sizes and colors with uniform styles. Combination is one of the most important features of graphic design, especially when the product uses pre-existing materials or multiple elements.
Close.
Graphic design is generally widely used in eight fields: advertising design, packaging design, font design, book design, poster design, illustration design, VI design, UI design and so on. 1, advertising design
Advertising design is a design activity or process based on the application of computer graphic design technology, and its main feature is to express advertising elements such as images, characters, colors, layouts and graphics. , combined with the characteristics of the use of advertising media, and through the relevant design software on the computer to express the purpose and intention of advertising. The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image and foil. The ultimate goal of advertising design is to convey commodity information or a design form of a public welfare concept to the general public through artistic processing. 2. Assembly design
Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. Packaging is a powerful means to establish affinity between products and consumers. In today's economic globalization, packaging and commodities have been integrated. As a means to realize commodity value and use value, packaging plays an important role in production, circulation and sales.
It plays an extremely important role in the fields of economy and consumption. Industry and design have to pay attention to important topics. The function of packaging is to protect commodities, transmit commodity information, facilitate use and transportation, promote sales and increase added value of products. Packaging, as a comprehensive subject, has the duality of combining commodity and art.
3. Font design
In the plane field, the so-called "font design" is not just an artistic processing method such as changing and reorganizing the shape and arrangement of words according to a certain aesthetic form.
4. Book design
Book design (full name "book binding design") is a comprehensive graphic design discipline. Designers first need to know the book itself in detail, and then they need to be creative according to what they know, including book layout, binding form, front cover, back cover, waist cover, font, layout, color, illustrations, and even paper materials and printing technology.
5. Poster design
The so-called posters, also known as "posters" or posters, belong to outdoor advertisements and are distributed in streets, cinemas, exhibitions, business districts, airports, docks, stations, parks and other public places. They were called abroad.
"Instant" street art Although the development of advertising industry is changing with each passing day, new theories, new concepts, new production techniques, new means of communication and new media forms are constantly emerging, and posters can never be replaced. They still play a vital role in specific fields and have achieved satisfactory advertising results, which is mainly determined by their characteristics. Its design method is similar to that of advertising, except that the requirements of poster design in visual striking are slightly higher than those of general advertising design. )
6. Illustration design
Illustration design is a graphic art with graphics (patterns) as the main visual carrier. It is an image expressed by patterns. In line with the principle of unity of beauty and practicality, we strive to make lines and shapes clear and vivid, and make them convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications. (It is also a form of painting) 7. Vi design
VI (VisualIdentity) is translated into visual identification system, which is the most spreading and infectious part of CIS system.
It is to transform the non-visual content of CI into static visual identification symbols, and spread them directly at the widest level in extremely rich and diverse application forms.
Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image.
It mainly includes logo design, mascot design and office supplies design.
8.UI design
Ul is the abbreviation of UserInterface. Ul design refers to the overall design of human-computer interaction, operation logic and beautiful interface of software. Good UI design not only makes the software personalized and tasteful, but also makes the operation of the software comfortable, simple and free, which fully embodies the positioning and characteristics of the software.
Software design can be divided into two parts: coding design and UI design. The original intention of UI is user interface, which is the abbreviation of English user and interface. Literally, it consists of two parts: user and interface, but in fact it also includes the interaction between user and interface. In the rapid development of electronic products, more and more attention has been paid to interface design. The "artist" who does interface design is also called "UI designer" or "UI engineer". In fact, software interface design, like industrial modeling design in industrial products, is an important selling point of products. An electronic product with a beautiful interface will bring people comfortable visual enjoyment and close the distance between people and goods. It is an artistic design based on science. The standard for testing an interface is neither the opinion of a project development team leader nor the result of project members' voting, but the feeling of the end users.