10 years ago, hundreds of B2C websites, such as Qi Jing. Com, Scholar's House, and 8848, which used to be tens of millions of dollars, have long since vanished, or become martyrs or acquired by foreign capital. Dangdang, which also started ten years ago, not only survived the cold winter of the Internet, but also became a B2C website that only survived and achieved large-scale profitability, and has always been in a leading position in the field of online retail of department stores.
If too many B2C pioneers have become martyrs because of burning too much money, the scale of Dangdang today is related to the prudent management strategies of founders Li Guoqing and Yu Yu. Despite being cautious and conservative, in the past ten years, Dangdang has maintained an annual revenue growth of more than 100% regardless of the external environment changes.
What forces support the annual growth rate of Dangdang 100%? Li Guoqing believes that this can be largely attributed to the growth of new customers. This year, Dangdang only added more than10 million customers, and the monthly orders of new customers can account for 20% of sales, and the growth rate of new customers reached 120%. Driven by new customers, Dangdang's book sales increased by 120% this year, and the growth rate of department store sales also reached 180%. CNNIN data shows that Dangdang is far ahead of Amazon, Kyoto Mall, Red Kids and other B2C websites in terms of online shopping penetration, preferred user market share, website brand awareness and shopping website loyalty.
A recent survey by Nielsen also showed that Dangdang ranked first in B2C shopping websites with 54% and 93% respectively in China netizens' cognition of no prompt and general prompt. Nielsen also found that the proportion of respondents who visited Dangdang in the past three months reached 48%, the proportion of B2C users who used Dangdang in the past year reached 38%, and the proportion of users who used Dangdang frequently reached 26%. The above three indicators are ranked first in the B2C market.
Market participants believe that brand trust will directly affect users' brand loyalty and shopping habits. Users will only remember the best websites, and it is difficult to remember the second and third websites. Today, the most valuable thing for Dangdang is to become a low-cost online shopping brand that can create value for customers. Brand effect has become the key for Dangdang to firmly grasp a large number of users and constantly attract new users, and also laid a solid foundation for its rapid scale expansion.
After ten years, B2C website operators have gradually realized a simple truth: the logic of business development must first be good products, good applications and good user experience, then large traffic and multi-users, and then good business model and revenue. For companies with good user experience, the explosion point may be later, but the explosion period will be longer and more explosive.