After successfully shaping Jing M.Guo into an idol writer, a series of "Youth Literature" works by Literature and Art Publishing House were successful in the market, so they began to consider a new "Youth Literature" platform. At the dinner table during the Spring Festival book fair in 2004, Jing M. Guo said that it is easier for him to publish his works now, but it is more difficult for many friends, so he wants to build a platform. Chang Jing, vice president of Feng Chun Literature and Art Publishing House, also mentioned that a new platform should be built for "youth literature". Guo immediately expressed interest and said, "Then I'll do it. I can be a studio.".