Marketing plan for college students 1 1. Activity background:
In this world of scarce resources, producers have the right to speak, but in a world of oversupply, customers are the real owners of power. This epoch-making change makes marketing become the core guiding principle of enterprises with confidence.
With the development of China's economy, the competition is becoming more and more fierce. In order to cope with the increasingly fierce competition, the marketing of enterprises has become more and more important. Because it is the core and soul of management! The shadow of the economic crisis has not completely receded, and an indispensable knowledge for our future work or entrepreneurship is the theory and practical operation of marketing. This will have a comparative advantage!
Second, the purpose of the activity:
Popularize marketing knowledge in the competition, enhance college students' marketing awareness, enrich their after-school life and accumulate practical marketing talents for the society; Through cooperation with enterprises, it not only strengthens the connection between college students and the economy and society, but also realizes a win-win situation with institutions and enterprises.
Third, the object of the activity
All teachers and students of Zaozhuang College
Fourth, the activity process:
1. Pre-publicity (1October 20th 10 to1October 3rd1)
(1) Information on the 20th launching ceremony
(1) hanging rainbow doors and hydrogen balloons in Little Square at school.
② Decorations such as flower baskets are placed.
(3) Professional emcee, using audio equipment.
(4) On-site registration of exhibition boards, banners and leaflets.
⑤ Set up a simple stage with large-scale photo shooting and small-scale cultural performances as the background.
(2)2 1 to 3 1 (except weekends)
① The registration point is set at 2 1.
On the afternoon of 24th, a professional lecture was held to announce the name of the contest.
③ At noon on the 27th, the lecture on the 24th was held in Little Square for fun activities (audio enabled).
④ Cooperate with Zaozhuang Communication Company to send publicity information to users in the school.
Note: During this period, Little Square will continue to hang banners and exhibition boards. At this time, posters and tips will be posted on all publicity columns on campus, and leaflets will be distributed in places with heavy traffic such as main roads and restaurants, and will be continuously reported on the school radio station.
2. Entry form: Individual entry or team entry is acceptable.
3. Preparation:
Time:165438+1October 1-7. The contestants submit their entries.
On the 7th, the list of 16 players who entered the semi-finals was reviewed and announced.
Submission place: Sports Building 40 1
Note: A professional lecture will be held at Multimedia 40 1 at 4 pm on the 3rd.
4. rematch:
Time:165438+1October 8th-14.
13 will have a rematch at 6: 00 pm, which will be judged by professional teachers.
The shortlist will be announced on June 5th at 438+04.
Venue: Academic Lecture Hall, Liberal Arts Building, School
Form: ppt, where the contestants explain their works on the spot. Eight works entered the finals.
5. Final Award Ceremony:
Time: 1 1, 2 1, 6: 00 pm, with professional judges and guests on the scene.
Venue: lecture hall of comprehensive building
Form: The contestants will give a live speech in ppt form, and the expert judges will reply.
Advantages of verb (verb's abbreviation) sponsorship:
1. Zaozhuang College is the only institution of higher learning in Zaozhuang, with 14000 teachers and students. It has huge practical consumption potential, potential consumption potential and good publicity effect, and the student source radiation covers most parts of the country.
2. Marketing Association is one of the most influential student groups in Zaozhuang College, and has held many large-scale activities at the college and department levels, such as the 7th China University Student Challenge Cup Entrepreneurship Competition held in Zaozhuang in xx, the 2nd Coca-Cola Cup Marketing Planning Competition, and the 1st Hewlett-Packard Cup Marketing Planning Competition held at this time.
3. The contest will invite Zaozhuang Daily, Lunan Online Network and Zaozhuang TV Station to participate in this activity and vigorously publicize and report the contest.
4. The sponsors of this contest have the right to propose and observe all the works of this contest.
5. The publicity is strong and the information forms are rich and colorful, which lasts for a long time at this time.
Marketing planning for college students II. Activity introduction
Marketing is not only a business skill, but also a scientific epistemology to study people, things and things, which has become the most important way of thinking in today's society. In view of its unique and all-encompassing subject characteristics, many students majoring in humanities and social sciences have been deeply interested in it except business people and business students. The new semester of xx has already started. In order to let students appreciate the charm of marketing and improve their social practice ability, the Federation of University Student Associations, together with the Marketing Association and seven universities including Guangxi University and Guangxi University of Finance and Economics, organized and planned the Yong University Marketing Competition, aiming at giving consideration to both theory and practice.
Second, the purpose of the activity
In order to enrich students' campus cultural life, show their youthful style and provide a reliable opportunity for our students' entrepreneurial practice. The Federation of College Students' Associations and the Marketing Association, in conjunction with six other universities, applied to hold the Longsheng Cup "Chen Guangbiao Good Herbal Tea" marketing competition, which was sponsored by Guangxi Longsheng Century Investment Co., Ltd., aiming to tap outstanding marketing talents in our school and improve students' practical ability and comprehensive marketing skills.
Third, the organization of activities
Organizer: Federation of College Students' Associations of Guangxi University for Nationalities
Guangxi Minzu University of China Marketing Association
Organizer: Guangxi Longsheng Century Investment Co., Ltd.
Fourth, the rules of the game
1. Participants: students of our school.
Second, the form of participation: team participation, each team does not exceed 5 people.
Third, the competition time: April 8-April 2 1, publicity and registration.
April 22-April 28, sea selection team, training packaging.
From May 4th to May 25th, actual marketing+finalist.
May 3 1, final
Venue: The competition is divided into Guangxi University and Guangxi University for Nationalities, and the venue is to be determined.
Media support: to be determined
Verb (abbreviation of verb) propaganda method
1. booth publicity: registration consultation points are set up in front of Sipo and Wupo canteens in the school to facilitate students' consultation and registration.
Second, poster/display board publicity: put up relevant posters on the major bulletin boards of the school, and display display boards with relevant information on the main roads of schools with large traffic.
Third, online publicity: conduct large-scale online publicity through forums, websites, Weibo and other forms to expand the coverage of competition information.
Sixth, the scoring criteria
First, auditions
The shortlisted team provides marketing draft for the project team to choose, and the selection criteria include: scheme innovation, team member expressiveness, team plasticity, etc. After the selection, the project team will train the participating teams in scheme demonstration, ppt production, marketing practice and customer development. The finalists in the preliminary round will conduct marketing activities for 2-3 weeks.
Second, the preliminary round
grade scale
(1) originality and feasibility of the scheme: it should include market analysis, product analysis, user insight, concept display and whether the marketing scheme is novel and feasible;
(2) Marketing actual combat: whether to complete the assigned sales actual combat tasks, collect and develop the number of dealers, etc. , the specific assessment criteria to be determined;
(3) Form of expression: team style, live demonstration form and team division of labor, etc.
(4) Extra points: Whether there are additional creative videos, photos, etc. And whether the communication effect has been achieved when the scheme is presented.
College students' marketing plan 3- 1 activity overview
In order to enrich the extracurricular cultural life of college students in our school, show the grace of the favored ones and reflect the good spiritual outlook of contemporary college students, and celebrate the successful renaming of Taiyuan University of Heavy Machinery as Taiyuan University of Science and Technology. School of Economics and Management, Student Union and Finance and Economics Association of Taiyuan University of Science and Technology will hold the first "Marketing Star" simulation marketing planning competition of our school during XX1.2-1.6 5438+0.4. This activity is the first time that our school has held such an activity, and it is also the first time among major universities in Shanxi Province. We firmly believe that this activity can be a success, and hope to hold it for a long time, making it a well-known brand activity in our school, Taiyuan area and even major universities in Shanxi Province, and the most influential and concerned community activity among college students in Shanxi Province.
The activity plan is generally arranged as follows:
Time: XX, XX to xx, xx.
Venue: Taiyuan University of Science and Technology.
Organizer: Youth League Committee of School of Economics and Management, Taiyuan University of Science and Technology, Finance and Economics Association.
Sponsor: xxx
Invited guests: representatives of major colleges and universities in Shanxi Province, sponsors, school leaders, college leaders, school associations, and representatives of various associations in our school.
Brief introduction of Taiyuan University of Science and Technology
Taiyuan University of Science and Technology is located in Taiyuan, the capital of Shanxi Province. Taiyuan University of Science and Technology was born in the early days of * * *, and the national industry represented by heavy machinery industry flourished. Its predecessor was Taiyuan Machinery Manufacturing School founded by Shanxi Provincial Department of Industry 1952. On 1956, the school was placed under the former Ministry of Machinery Industry and renamed Taiyuan Heavy Machinery College, which was one of the only two heavy machinery colleges in China at that time.
1965, in order to strengthen the construction of the school, the state merged the majors of lifting and transportation machinery and corresponding teachers and students from Dalian University of Technology (now Dalian University of Technology) and Shenyang Institute of Electromechanical Technology (now shenyang ligong university) into Taiyuan Institute of Heavy Machinery, and transferred a number of professional teachers from Tsinghua University, Shanghai Jiaotong University and Harbin Institute of Technology, which greatly improved the school's running strength.
1998, in the reform of the national university management system, it was changed into a university jointly managed by the Ministry of Education and Shanxi Province, mainly managed by Shanxi Province. During this period, the school launched a leap-forward development strategy and made great progress in various undertakings.
In XX, the school was renamed Taiyuan University of Science and Technology by the Renaming Committee of the Ministry of Education, which turned a new page in the history of the school.
I scale, level and conditions of running a school
Full-time students in general higher education of Taiyuan University of Science and Technology12,387, including 237 graduate students, 65,438 undergraduates +00052 junior college students and 2,098 higher vocational students. Taiyuan University of Science and Technology now covers an area of 1 100 mu, with an existing school building area of 375,000 square meters.
Second, discipline and structure.
Taiyuan University of Science and Technology has 52 undergraduate majors (36 undergraduate majors, 15 specialist majors).
Undergraduate majors cover seven disciplines: engineering, science, management, economics, literature, law and education.
Engineering: machinery, electrical information, materials, environment and safety, transportation, engineering mechanics, instrumentation.
Science: Mathematics, Electronic Information Science, Environmental Science.
Business: management science and engineering, business administration, economics, e-commerce.
The school now has 19 master's degree programs and 2 master's degree programs in engineering. Among them, engineering 16, science 1, management 1 and law 1.
The school now has two master's degree programs in engineering. There are 5 key disciplines, 5 provincial key laboratories, 4 engineering research centers, 13 colleges and directly affiliated departments, 26 research institutes (rooms), 120 teaching and research sections and 80 laboratories (centers).
Third, the teaching staff.
Taiyuan University of Science and Technology has more than 600 faculty members/kloc-0, including 825 full-time teachers and 280 scientific research experimenters.
At present, there are 420 professors and associate professors (including other personnel with senior professional and technical positions), including full professors 1 10 (including senior professional and technical positions), associate professors 3 10 and doctoral supervisors 8.
Marketing plan for college students 4 1. Location:
xxx
Two. Purpose:
According to the previous questionnaire survey, further publicity and promotion were carried out in view of the blank of college students' market and their understanding and preference for internet finance.
Three. Main forms:
Wechat promotion, posting posters, organizing lectures and distributing publicity pages.
Four. Main obstacles:
Intervention of campus security and dormitory administrators
Verb (verb's abbreviation) preparation:
1. First of all, the company should be established, and some professional and interesting industry information should be pushed regularly. It is better to have a registration link above to realize instant registration of mobile phones.
2. Design and produce about 65,438+000 posters and 65,438+0000 publicity pages. Posters and publicity pages should be as good as possible in paper, rich in content, beautiful in pictures, and printed with the promotion QR code of the company.
3. Prepare 50 selfie artifacts and 50 flow cards.
4. A folding table and two stools
5. A notebook and two pens can register some basic information of prospective investors.
5. A Yi Labao Publicity Pavilion.
6. dress like a student.
The concrete implementation of intransitive verbs:
Due to personnel restrictions, it is not easy to be too high-profile. The distribution of publicity pages, posters and lectures should be carried out separately, and the order is publicity pages, posters and lectures, and WeChat promotion runs through them.
(1) Send a leaflet
1. Use the company's car to send it directly to the campus, because first, things are not easy to take, and second, to avoid being intercepted by security guards.
2. Choose a place with a large flow of people but inconspicuous, set the table and set up the exhibition frame. For example, near the entrance of dormitory and canteen.
3. For former college students, we can introduce our company and wealth management products to them by sending publicity pages. If you are interested, you can leave your contact information or pay attention to send a small gift, such as a key chain and an ear shovel. If you register on site, you can send a selfie artifact or a flow card. If you recommend others to register, you can choose another gift.
(2) Posting posters
Choose to post posters on the school information bulletin board, dormitory stairs, dormitory and canteen door. Posters are as simple and beautiful as possible, with some public welfare attributes, such as reminding students to save water and not waste food.
(3) lectures
Put up relevant posters three to five days before the lecture, and coordinate with the student union or student groups to choose the time and place. And do some packaging publicity for the lecture content and the speaker, and usually mention the lecture a little when distributing the publicity page.
Seven. abstract
There are always some unexpected problems and details, as well as some surprises, which should be constantly improved and revised in practice.
College students' marketing plan 5 I. Purpose of the activity
In order to explore the business talents of our college students, cultivate their practical ability, make students integrate theory with practice, fully embody their own quality and ability, make students better adapt to the needs of society, and provide a platform for our college students to practice business knowledge. The Youth League Committee and the Student Union have now decided to launch the third "One Cup a Day" marketing planning competition of Yuncheng College in the whole hospital. This activity is sponsored by the Youth League Committee and the Student Union, and undertaken by the Department of Economic Management.
Second, the organizer
* * * Yuncheng College Youth League Committee, Yuncheng College Economic Management Department.
Co-organizers: Yuncheng College Students Entrepreneurship Association, Yuncheng College Financial Investment Association, Yuncheng College Travelers Association and Yuncheng College Logistics Association.
Organizer: China Telecom Yuncheng Branch.
Activity time: XX year165438+1October 7th-165438+1October 30th.
Third, the form of activities.
Students can freely form teams across departments, grades and majors (3-5 people are required), name the participating teams, conduct research on the teachers and students of Yuncheng College, and write a team marketing plan according to the basic knowledge of marketing. Through audit and planning, select excellent teams to enter the actual marketing competition. Then according to the actual marketing performance, select excellent teams to enter the finals and show the team style. Finally, the finalists were commended according to their performance in the preliminary, semi-final and final competitions.
Fourth, the activity process planning
(1) Preliminary Competition and Marketing Planning Competition:
1. Activity content: Before the preliminary competition, the organizing committee of the competition will invite senior professors and tutors to mobilize and train the students. Each team writes a targeted research report and marketing plan, and the judges and teachers evaluate each team's plan.
2. Activity time:1October 10-1October16.
(2) rematch and actual marketing competition:
1. Activity content: According to the preliminary performance, select the winning team to enter the actual marketing competition. Each team carries out actual marketing (free sales and limited sales) inside and outside the campus; According to the sales performance and marketing creativity of each team, the winning team was selected to enter the finals.
2. Activity time:165438+1October18-165438+1October 25th.
3. Limited time marketing. Venue: the road between Houji canteen and Nanfeng apartment.
(3) Final and team report:
1. Activity content: ppt presentation and on-site defense will be given to the teams entering the finals, and the teams will be evaluated according to the results of the preliminary, semi-finals and finals.
2. Activity time:165438+1October 28th.
3. Venue: Hall 3, Hedong Lecture Hall.
(IV) Closing Ceremony and Awards Gala of the Competition:
1. Activity content: Hold the third "One Cup a Day" marketing planning contest award evening, and invite the leaders of the organizers and sponsors to present awards to the winning teams and individuals.
2. Activity time:165438+1October 30th.
3. Venue: Hall 2, Hedong Lecture Hall.
Verb (abbreviation of verb) award setting
First prize 1: team bonus 1000 yuan and certificate of honor.
Second prize: 1: team bonus 800 yuan and honorary certificate.
Third prize: 1: team bonus 500 yuan and honorary certificate.
Individual awards: 1 marketing planning star team, 1 actual combat star team, 1 popular star team, and won the bonus 200 yuan and honorary certificate.
Outstanding organization award: honorary medal (general branch and student branch that have made outstanding contributions to the competition).
Sixth, the registration method
1. Download the team registration form in the "Notice Announcement" column of Yuncheng College website and the homepage of the Department of Economics and Management, print and fill it out, and then submit it to the student branch of the department. Students' branches of all departments should submit them to the Student Studio of the Department of Economics and Management (classroom 13 16) before 10/8. Contact: Bo Yannan.
2. On-site registration: set up on-site registration points in two campuses of the school and fill in the registration form on the spot. Headquarters:165438+17 and 8 October, 10 in front of a restaurant. Old campus:165438+1in front of the old campus library on October 7th 10.
Seven, matters needing attention
1, please pay attention to the safety of life and property throughout the contest;
2. The final interpretation right of the contest belongs to the organizing committee of the 3rd "One Cup a Day" marketing planning contest of Yuncheng University. If there is any change in the activity, the organizing Committee will inform the participating teams in time.
Eight. Competition organizing Committee
Contact information: * * Communist Youth League Yuncheng College Committee, Yuncheng College Student Union.