A friend of mine, Xuan Nv, posted a short video in Little Red Book, which became an explosion. 10 day, she realized 6000 yuan, even increased by 30000 yuan.
Moreover, Little Red Book is a platform mainly for planting grass. When you want to buy something and need to recommend it, you will think of the little red book for the first time. Therefore, a large number of brands will promote their products through Xiaohongshu, which provides more opportunities for amateurs who operate Xiaohongshu.
Xiaohongshu requires no more than 1000 words, which can be completed in half an hour. The time is flexible, especially suitable for office workers in Ma Bao or who want to work part-time.
Since it is such a good platform, how can Xiaobai, a zero-based blogger, become a little red book blogger? Today, we teach you accurate positioning from six steps. Positioning is the first step to become a blogger. Only by shaping accurate positioning can we create a powerful IP account.
0 1. self-analysis
Brainstorm and list all the characteristics and labels on you. For example, what are your professional skills, hobbies and fields of work? What resources do individuals have and what personal abilities do they have?
Finally, from all the tags you listed, pick out what you are best at and like to ensure the continuous output of the content.
Summary: First, you like what you are good at; Second, you can continue to output.
02. User analysis
The user portraits of Xiaohongshu are mainly young users born in the 1990s, and the first-tier cities are mainly women aged 25-35, belonging to middle and high-end consumers with strong purchasing power.
Therefore, your positioning must be consistent with the user's portrait, and the output content is to provide users with value, such as emotional value, dry goods, or learning value, so that others will praise your collection.
03. Learn from peers
Before operating the little red book, first pay attention to your peers, and then understand their highlights, how they position themselves, how to write a personal homepage introduction, how to choose a topic, what explosion notes they have made, and what kind of group are their fans?
04. Seek differences
When you learn from your peers, what you need to do is to find out the differences with your peers, such as planting notes. You have to make your personality stand out so that fans will pay attention to you.
05. perpendicular to subdivision.
No one likes a messy shop, a neat and clear storefront. In order to retain guests, I think everyone understands.
For example, the dry goods notes you released today have become explosive, and some fans are paying attention to you, so maybe she just expects to see more high-quality dry goods notes from you. If you distribute dry goods the day before and plant grass the next day, then fans may get a clearance.
06. Show your real life
The little red book has two characteristics: first, it creates a real human design, with temperature and emotion, and can produce * * * sound with users. The second is the realization of e-commerce.
Therefore, when operating Xiaohongshu, we must pay attention to strengthening our real IP image.
You can share your life with everyone and convey your values; At the same time, you can catch up with some hot topics and share some hot topics with your own field.
The above is my own communication with friends from the media, and I will share it with you after testing it myself.
If I can help you, remember to like to forward it. If you have any questions, please send a private message and ask questions for free.