In today's social media era, the ways of brand promotion are more and more diversified, among which online celebrity marketing is very popular. During Ramadan, many brands use the marketing strategies of online celebrities to promote their products and services. In this article, Nox Juxing will share the marketing cases of overseas network celebrities during the five Ramadan months, hoping to bring some inspiration to brand promotion. 1, beverage brand Coca-Cola 202 1 During Ramadan, the beverage brand Coca-Cola cooperated with overseas famous online celebrity @negin_mirsalehi and launched an activity called "# ShareacookeduringGramadan" on Instagram. The activity aims to encourage users to share Coca-Cola drinks with family and friends during Ramadan to celebrate this special occasion. During the event, @negin_mirsalehi posted a series of photos and videos related to the brand on Instagram, and called on her fans to share photos and videos of drinking Coca-Cola during Ramadan with themselves, and used the specific tag # ShareakoEduringGramadan. Coca-Cola also posted similar content on its official Instagram account to expand the influence of the event. According to statistics, the event attracted more than 6.5438+0 million views on Instagram, with tens of thousands of users. In addition, the label of the event was used more than 5000 times during the event, which brought a lot of exposure and user interaction to the brand. 2.202 1 Ramadan, IKEA, a household goods brand, cooperated with many overseas network celebrities to launch an activity called "#RamadanwithIKEA". This activity aims to show the practicality and beauty of IKEA products to Muslim communities around the world during Ramadan. During the event, IKEA cooperated with many overseas famous online celebrities, including @awsmkids, @miriam.labs, @theawkwardyeti and so on. These online celebrities posted photos and videos related to IKEA products on their social media accounts, and shared their experiences and experiences in using IKEA products during Ramadan. At the same time, they called on fans to share photos and videos of their home layout and the use of IKEA products, and use the specific tag #RamadanwithIKEA. According to statistics, the event attracted more than 2 million views and tens of thousands of users on social media platforms such as Instagram and Tik Tok. In addition, the label of the event was used more than 10000 times during the event, which brought a lot of exposure and user interaction to the brand. After the event, IKEA also released a report detailing the marketing effect and user feedback of the event. 3. Catering Brand McDonald's During Ramadan in 2022, the catering brand McDonald's cooperated with overseas famous online celebrity @DinaTokio to launch an activity called "# McDonald's Ramadan" on the Tik Tok. The activity aims to encourage users to dine at McDonald's during Ramadan, share their food experiences and spend this special moment with family and friends. During the event, @DinaTokio posted a series of short videos related to the brand on Tik Tok, introduced McDonald's special Ramadan package to its fans, and called on them to share their restaurant experience with a specific tag #McDTikTokRamadan. According to statistics, the event attracted more than 5 million broadcasts on Tik Tok, with hundreds of thousands of users. In addition, the label of the event was used more than 6.5438+0 million times during the event, which brought a lot of exposure and user interaction to the brand. 4. L' oréal Paris, a beauty brand, launched an activity called "#RamadanGlow" in cooperation with overseas network celebrity @hudabeauty during Ramadan in 2022. The activity aims to show Muslim women how to stay beautiful and radiant during Ramadan. During the event, @hudabeauty posted a series of videos on Instagram and Tik Tok about how to create Ramadan makeup and keep skin healthy, and called on her fans to share their beauty experiences and use the specific tag #RamadanGlow. According to statistics, the event attracted more than 2 million views on Instagram and Tik Tok, with tens of thousands of users. In addition, the label of the event was used more than 6.5438+0 million times during the event, which brought a lot of exposure and user interaction to the brand. 5. Health food brand fit miss During Ramadan in 2022, the health food brand FitMiss cooperated with overseas famous online celebrity @ hijabihybride and launched an activity called "#FitMissRamadanChallenge" on Instagram. The activity aims to encourage users to stay healthy through healthy eating and exercise during Ramadan and share their healthy lifestyle. During the event, @ hijabihiybrid posted a series of photos and videos related to healthy eating and exercise on Instagram, and called on her fans to participate in the "#FitMissRamadanChallenge" to share their healthy lifestyle during Ramadan and use the specific tag # fitmissramadan challenge. According to statistics, the event attracted more than 500,000 views on Instagram, with thousands of users. In addition, the label of the event was used more than 2000 times during the event, which brought a lot of exposure and user interaction to the brand. There are many similar cases. More and more brands are beginning to realize the importance of marketing among online celebrities, and through appropriate online celebrity partners, they can better connect with the audience and improve brand awareness and sales. At the same time, online celebrities have become one of the most valuable spokespersons during Ramadan. "In the upcoming Ramadan, online celebrity marketing will continue to be an important means of brand promotion. Whether for brands or online celebrities themselves, this trend will bring more opportunities and challenges and make the whole industry develop faster and more steadily. " Darren, marketing director of Nox Juxing, said in an interview.