1. The soul of corporate propaganda film lies in creativity. As long as the creativity passes, then the video will be more than half successful. Nowadays, most corporate promotional videos are about the glorious history or honor of enterprises, and they have no relationship with consumers. In addition to this kind of stereotyped fake propaganda film, as long as it is unique and creative, it will be very attractive.
2. Make sure that the video idea should be presented next. Storytelling or unique narrative method is a very effective method. For example, Alibaba's promotional film, because of its unique narrative way, has been recognized by the minority.
3. Make sure that the creative display is followed by the script creation stage. If it is a feature film, it is enough to tell the story in audio-visual language. If it is a propaganda film about history, the copy shows the company's history, the founder's ideas, corporate culture and even product introduction. But be sure to speak human words and show the content of the promotional film in a way that you like.
4. If you don't know what to write, you can find some excellent promotional film cases online and study the script skills. Through logical thinking and concise words, video has really become a tool to promote enterprises. This question has been answered many times:
Shenyang Win Culture answers your question:
You should know that the role of promotional videos is to promote enterprises or enterprise products quickly and intuitively. Then, let's take a look at whether the film customers need at present is to promote the company's brand, products, production technology, product description, or investment promotion video, focusing on the theme according to the needs of customers at this stage. (See the template, the website of Baidu Shenyang Win Culture Communication Co., Ltd. has ..)
If it is for the company's image and brand, we should take corporate culture and corporate philosophy as the main line, such as "enjoying the cool under the big tree" and so on, around the theme exhibition.
If it is a product, we should focus on positioning the product and the audience. To put it bluntly, let the audience see your product promotional film. If they don't want to sell, they must have the impulse to buy. It is necessary to give examples of the current situation in the same industry and strong reasoning to prove the necessity of buying this product. It can be understood as reasoning.
If the process is unique, in order to raise funds and other patented technologies, it is necessary to list the benefits of the process. Most of them are made with high-end 3D animation videos. Specifically, you can find the website of Shenyang Champion Culture in Baidu's high-end enterprise video production. Is a company specializing in high-end 3D video.
Generally speaking, we must first understand what the film is for, and then find ways to extend it from point to point around the purpose. The production plan of the promotional film will be released soon. The shooting part is similar, mainly relying on market analysis and three-dimensional animation to make your scheme more colorful and practical. What kind of equipment is used to shoot, just like writing with an ordinary brush or writing with a pen by Xu Beihong. The key is people, not pens. If you have any questions, please contact Baidu Shenyang Win-Win Culture Communication Co., Ltd. or 400-024-5998 for consultation. The shooting plan of corporate propaganda film is based on the script. Usually, after writing a script, see if all the shots required by the script have material. If not, you need to shoot it again. There are many documentaries of corporate propaganda films. Therefore, there is no standard for the shooting script of corporate promotional films, like the script of TV series. Usually, according to the content of the script, just put down the required lens. If we say the specific process, we need to choose a topic, copy and script.
First of all, we need to know what kind of publicity companies need to resort to, such as companies, brands or products and services. At the same time, we should carefully check the requirements given by the enterprise (and the given scheme model). If the requirements and models given by the enterprise are vague, then it is necessary to communicate with the relevant person in charge and ask for detailed information, so as to understand and master the relevant situation of the enterprise and products;
After a detailed understanding of the basic requirements and related situations of the enterprise, we will begin to design the script outline. First, we should plan the basic components of the commercial script from our point of view and combined with the situation of customers' enterprises and products, and distinguish what outstanding key points each part has and how to express them.
The shooting script of corporate propaganda film can't be all-inclusive, so we can only choose a certain dimension or a certain point in a certain dimension to trigger it. However, nothing in the world is isolated, there are many sides. At this time, we can only choose from several faces and cut into the theme from the point that best shows the characteristics of things. The script of enterprise propaganda film belongs to the most important role in the process of enterprise propaganda film shooting and production. There are obvious differences in the environment and product characteristics of each company, and there are many differences in the process of writing scripts. How to write and what to write in the company's promotional film production script, and share a Baidu experience, which has the required details. How to write a video production script