First, the scope of application of illustrations

Free creation class:

Picture books of fan chronicle exhibition, birthday greetings, Q version of cartoon creation, travel notes painting, street graffiti, etc.

Decorative painting:

Home improvement, wall view, curtain, fabric, storage, etc.

Publications:

Illustrations used in book covers, inside pages, coats and catalogs.

Including illustrations used by newspapers, magazines and other editors.

Commercial publicity:

Advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements;

Business image design: product logo, corporate image (mascot);

Commodity packaging design;

Packaging design and illustration DD consumer guide, commodity description, manual, chart and catalogue

Video multimedia:

Role and environmental art setting or interface design in film and television dramas, commercials, networks, etc.

Game design:

Game promotion illustration, game character setting, scene setting

Animation, cartoon, cartoon

Animation original painting setting, cartoon design, cartoon design

Basically, all commercial paintings can be counted as illustrations.

Two types of applications

In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations.

Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature.

Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce.

The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction.

Illustration definition

Modern illustration is different from ordinary artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities.

Art illustrations usually have three functions and purposes:

As a supplement to the text;

Let people get the satisfaction of perceptual knowledge;

Show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life.

The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy.

Illustration attraction function

The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince what they convey, accept the propaganda content gladly in the aesthetic process and induce them to take the final action.

Display vivid and concrete images of products and services, and convey information intuitively.

Stimulate consumers' interest.

Enhance the persuasiveness of advertisements.

Strengthen the attractiveness of commodities and stimulate consumers' desires.

Second, illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.

How to draw hand-drawn illustrations? What materials are needed? First, how to draw

1, geometric sketch modeling training.

We should start with geometry such as cube, circle and combination. Only by understanding geometry can we simplify some complicated things and draw them more easily. It is difficult for students to master the shape, proportion and perspective of geometry in the initial stage, and it is easy to draw deformation, which requires a lot of practice and comparative study and revision among students.

2, the study of stick figure.

Similar to comics, it is relatively easy to master. In the teaching process, firstly, the teacher arranges students to draw a simple illustration of characters and send some information about the five senses, head, feet and hands to the students for reference. Secondly, in the process of painting, students find that the hand is a difficult part to draw. Teachers use the knowledge of structure to explain, and use the methods of picture appreciation and painting demonstration to let students understand the structure of joints.

3. Sketch training. Use simple lines to train the characters' scenes simply and enrich their own library materials. After these basic trainings, figure painting becomes difficult, especially the expression of background or content. Teachers demonstrate and comment one by one, so that students can understand, accept and solve problems faster, and the future design and creation will be much easier, laying a solid foundation for hand-drawn illustrations.

Second, materials.

1. Hand-drawn pen: drawing pencil, mechanical pencil, stylus and signature pen. These pens are the most commonly used tools when drawing the first draft of a design.

2. Drawing instruments: ruler, T-square, curve ruler, tape measure, magnifying ruler, graduated ruler, triangular plate, cutting ruler, universal plotter, compasses, etc. Drawing tools should be accurate, precise and high-quality products, and small errors are good drawing tools.

3. Coloring equipment: palette, tray, pen washing, color label, etc.

4. Hand-painted tools: paper cutters, various art knives, carving knives and adhesive tapes.

Extended data:

Illustration is an art form. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social undertakings, commercial activities, film and television culture and so on.

The development of illustration art has a long history. From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century.

Its real golden age began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style.

References:

-Illustration

What are the artistic styles of common illustrations in fashion design? Can you elaborate on it? 1. Popular style

Pop-style illustration art appeared and became popular in 20_ Lan50 _ Nafen. The address of Tao Di accounting thumb vinegar is M: weft fan, screen washing, and Tao Di accounting mess. Andy warhol is one of the most outstanding figures who have contributed to the development of pop style in the field of fashion design. He pioneered the use of paper, plastic and artificial leather as the basic materials for clothing production for the first time. His illustrations contain subversive design ideas, which are characterized by bright colors, avant-garde design ideas and bold color selection. To this day, the illustrations in Pop style still retain many similarities with andy warhol.

2. Abstract style

Works with abstract style are generally based on geometric points, lines, surfaces, circles, triangles and squares for in-depth creation, which has typical abstract characteristics in creative style. Mondriaan is one of the early successful figures in abstract style works. His abstract style is unique, and he pays attention to using various rectangular patterns as illustration content. This illustration art form has a far-reaching influence on abstract style. Take Red, Yellow and Blue, an abstract work created by a famous French fashion designer, as an example. Inspired by mondriaan's abstract style, this work uses various colors such as lines, triangles and rectangles to give the audience a unique artistic appreciation experience and give the work a strong visual impact and freshness.

3. Metaphorical style

The figurative style is different from the above two styles, and its graphic characteristics are generally realistic and realistic. Furthermore, the figurative style works show relatively direct lines, which can be generalized, exaggerated and deformed for decoration, thus improving the color sense of the works and highlighting the simplicity and exquisiteness of the works. Take miuccia prada, a famous Italian fashion designer, as an example. She used to have the ability to use illustrations directly in fashion design creation. She can fill illustrations in fashion design works, and her works pay attention to carefully shaping characters, highlighting the color and gorgeous feeling of her works [4]. In addition, the lines in the figurative style are elegant, which can give the audience a fantastic psychological experience, especially in fashion design, which can effectively improve the exquisiteness of design works and give people a smart aesthetic feeling.