But if we have to pick out three books that marketers must read, I think they are the following three (P.S. disagrees with what is said downstairs, reading needs a selection process, and sometimes other people's experience brings twice the result with half the effort):
1, required reading for marketing management 12
In the final analysis, the purpose of an enterprise is to win customers. In order to contact all kinds of customers, excellent marketing management ability is essential.
New consumer groups are emerging? How to evaluate the effect of marketing? How to make a competitive marketing strategy? In the face of the new and old generations, which basic marketing spirit still needs to be mastered? Gathering the sincere masterpieces of the world's top marketing guru, Marketing Management Required Reading 12 takes you to build the best competitiveness together and teaches you to think about the new marketing future.
2. "Positioning: the concept that has the greatest influence on American marketing in history" ranks first among 100 best business classics in American history, and American CEO is most afraid of being read by competitors, which is the concept that has the greatest influence on American marketing in history. The most influential concept in American marketing in history is trout's famous works, which profoundly expounds the positioning theory and operation method, and with rich practical case analysis, guides entrepreneurs to successfully position enterprises and achieve commercial success.
3. Marketing Management is a classic textbook, a bible in the field of marketing and a masterpiece of hundreds of millions of people in Hui Ze. After 40 years' test, marketing guru joined hands with authoritative scholars of Mesozoic for the first time to create the latest version of the marketing Bible. In the field of global marketing and business, Philip? Kotler and his Marketing Management, which means classics, brands, standards and foundations, have sold well all over the world for nearly 40 years and have been translated into more than 20 languages. Whether you are a marketing expert or a "fresh person" who just started to learn marketing; From business managers to ordinary salespeople, the latest edition of kotler's Marketing Management can be seen on their bookshelves.