From 1998, North Bookstore developed chain operation, and now has 16 direct chain stores with a total business area of more than 40,000 square meters. Only after the renovation and expansion, the business area of the flagship store has reached18,000 square meters. It deals in nearly 500,000 kinds of books, audio-visual products and nearly 1 10,000 kinds of stationery. Through unified procurement, unified logistics, unified standards, unified brands and unified promotion activities, the market share has been expanded, the management cost has been reduced, the variety structure has been adjusted, and the chain operation efficiency of bookstores has been improved. In 2003, as the forefront of business development, the B-TO-C e-commerce model was established and has been developing steadily since then.

In June of 20001+014, North Book City took the lead in passing the ISO900 1-2000 quality management system certification, standardized the company's quality management and quality assurance mechanism, and realized the high-quality humanized service satisfied by customers. The North Bookstore, which has passed the ISO certification, brings readers a brand-new enjoyment of buying books with the concept of humanization ―― several characteristic areas such as audio-visual area, stationery area and children's book area have become an important part of humanized bookstore with their unique charm. In addition, the business initiatives with the theme of "culture, leisure, entertainment and recreation" provide readers with a variety of service functions ―― VIP member club, coffee bar, parent-child entertainment world, self-help test area, multifunctional activity hall and so on. Through the interaction with readers, it provides them with an elegant and bright book buying environment and a humanized high-level service, so that readers can enjoy their lives when buying books.