Then the main picture we want is our first main picture. The first main picture will be displayed in front of the buyer. There are generally two situations. The first situation is that I search for a keyword and then show it with other products.
The second thing is that we can show what you like in our guess. Of course, there are many other channels, but these two channels are the most important. Then the problem we have to solve is that buyers are willing to click on our products after seeing our main picture. First of all, we should understand the scene where it appears and the logic of its high click-through rate.
One,
1, that is, what are the advantages of putting our products together with other products, or what reason do we have for more buyers to click? For example, we are making clothes or other non-standard products, and our styles must be good;
As far as sweaters are concerned, they are actually sweaters of different styles. The most basic core point is that buyers want to see if your product style is what I want. If it meets his requirements, then he will click, even if your picture is beautiful, the buyer will not click;
Second,
1, that is, in what form we want to show it, the click rate of the picture will be high, which has something to do with the style just mentioned. We can see many clothing categories like dresses or down jackets. When two pictures are put together, the click rate of the pictures is often higher. 2, plus men's trousers, for example, some details may have a high click-through rate, but we have no way to judge, especially novices, and there is no way to judge what to do;
Then how to do it?
1, we can copy directly, but it doesn't mean copying other people's pictures directly, but copying other people's typesetting forms and pictures of other people's through trains. Let's imagine, if we spend 3000-5000 yuan a day to drive a through train, will you use the main picture with the highest click rate? The answer is yes.
2. Then we can just take other people's pictures, but we should also pay attention to the fact that he doesn't know the quality of the pictures, and it may just be in the test, so the pictures we are looking for must have more than 200 to 300 product sales;
There is no problem with the picture on the through train position. You search for one of your core keywords, then look at the through train position, find the products of the same model or similar model as you, and take pictures of those through trains, provided of course that the sales volume is more than two or three hundred;
Take these pictures and compare them to see which forms have the highest repetition rate. For example, the detail map with the highest repetition rate has the most click-through rate, so I make my picture into a detail map just like others.
Thank you for reading. Taobao will encounter many problems in the initial stage of its business.
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