1, to understand and determine the personal style positioning.
Before starting the live broadcast, determine your position. What's your specialty? You are beautiful, you can talk, you can sing and you can dance well. You still have a special talent, or you are more experienced in a certain field. The more majors, the better, because this is the basis for your future live broadcast.
Step 2 pack yourself
The anchor needs to learn to package himself, such as choosing makeup and clothes that suit his style to dress himself up. He can also buy some fill lights to increase the light during the live broadcast. If the background is not very good, he can buy 3D background wallpaper. After one month of broadcasting, you can upgrade and supplement some devices according to your own needs, such as sound cards and microphones.
3. Preparation of live content
Before the broadcast, you need to prepare some topics and paragraphs to avoid the silence, especially the new anchor. Usually, you can accumulate more paragraphs and stalks online, and you can prepare an accumulation library of materials, and you can copy them when you see good paragraphs.
Site delivery skills
1. Select products suitable for promotion in Tik Tok.
For any product sold by the anchor live broadcast, the anchor must fully grasp the relevant knowledge of the product in advance, otherwise the live broadcast rollover will not only be embarrassing, but also reduce the trust of fans and anchors.
2. The live broadcast room must be interactive.
Fan interaction, welcome interaction, praise interaction, comment interaction, forwarding interaction, question-and-answer interaction and welfare interaction, whether it is the product itself or other after-sales questions, should be answered in time to make fans feel valued and enhance trust. In the long run, we should recommend suitable products to fans.
3. Stimulate fans' desire to buy.
Stimulate fans to buy by hunger marketing, price stimulation, promotion, grasping pain points, etc., so that fans can place orders in a short time.