According to iResearch data, the scale of mobile e-commerce transactions has increased year by year, and the scale of social retail transactions has also increased significantly. The data shows that in 2065,438+08, the scale of social retail users in China will reach 3 1 100 million, and the scale of social e-commerce transactions will reach 3.47 trillion, and the corresponding figure in 2065,438+07 will be 2. 19 trillion, up 58% year-on-year.

Social content e-commerce is mainly individual-centered, and social sharing e-commerce has greatly reduced traffic costs and achieved rapid sales growth. Through social tools with large traffic (live broadcast, Weibo, official WeChat account, etc. ), we can create valuable content based on products to attract consumers to buy products, so as to realize the transformation of goods into cash.

Social sharing e-commerce is to encourage users to use social tools (Weibo, QQ, Weibo, etc. ) Share and spread after registering the platform through the benefit mechanism of the platform. Individual users become the promoters of commodities, so that communicators can get incentives in the communication chain. Due to the incentive of interests, sharing e-commerce can greatly reduce the cost of traffic, realize the rapid growth of traffic and realize the rapid growth of sales.

According to the Research Report on the Development of Internet Celebrity Economy in China on 20 18, the Internet celebrity economy realized various forms of realization such as advertisement, e-commerce, live broadcast, question and answer, reward and content payment on 20 18. The top three profits of online celebrities are: advertising revenue 19.6%, and e-commerce business 19.3%. The live broadcast share is 17.2%. The proportion of e-commerce live broadcast in many industries is less than 10%, which shows that its market potential is huge and there is still a lot of room for in-depth exploration and development. It is estimated that the pan-entertainment live broadcast market will reach112.09 billion yuan in 2020, with a year-on-year increase of 25.4%.

Compared with the previous TV shopping mode, the live broadcast mode of e-commerce is more novel, the cost of contact with users is lower and the interaction is stronger.

In recent years, with the rise of webcasting, many talented and charismatic people have been widely welcomed on major live broadcast platforms. After attracting a large number of fans, webcasting has become a marketing channel that brand businesses pay more and more attention to.

"E-commerce network red man live broadcast" is undoubtedly one of the ways to realize the current webcast traffic. With "Li Jiaqi" creating a sales myth for brand owners, network celebrities who used to be in live programs began to go to the live broadcast room to bring goods to more people through live broadcast.