Sisyphus Bookstore is very orthodox, because it not only devotes itself to selling books, but also integrates the sales functions of bookstores, cafes, creative cultural products and stationery. Sisyphus was founded in 1993, and its headquarters is located in Chongqing, southwest of China. Originally, it was a bookstore specializing in selling books on humanities and social sciences. However, in the face of rising rents and competition from online book retailers, Sisyph tried to transform and upgrade his business in 2009.

At present, Sisyphus has opened nearly 65,438+050 stores in shopping centers in more than 50 cities in China. Before Sisyphus appeared, bookstores were rarely found in shopping centers in China, but in recent years, the proliferation of chain stores has changed everything. For example, the bookstore area of Kaide Shopping Center is 750 square meters, its book area is 600 square meters, and its coffee shop area is 150 square meters. The themes of black and red create a comfortable environment for customers. "Sisif uses a large and stable customer base in shopping centers to sell books and creative cultural products, so that customers can enjoy reading and drinking coffee. In turn, bookstores have improved the cultural atmosphere and mutually beneficial cooperation in shopping centers.

Sisyph adjusts the books sold in his store according to the location of the store and the consumer groups to meet the specific needs. So far, the bookstore's business model is profitable. "Book sales account for 78% of our income. Sisyph wants to maintain his position as a bookstore, not to expand the field of selling coffee and creative cultural products. Bookstores account for 80% of outlets and cafes account for 20%. "

CITIC Bookstore, a subsidiary of Beijing-based CITIC Publishing Group, adopted a business model similar to Sisyph. 20 15 Up to now, 74 stores have been opened in the airport and 8 stores have been opened in China.

Located on the second floor of Hesheng No.1 Shopping Center, Chaoyang District, Beijing, in a clothing store, it is CITIC Bookstore. Every weekend, adults and children gather there to read, and at the same time, lectures, exhibitions and activities with the theme of the author are held regularly to cultivate the reading interest of local residents.

According to the statistics of Yunshang Commercial Real Estate Information Center, in 20 17, 26% of bookstores opened outlets in shopping centers, making them the largest retailers of this kind.

The data is based on the research of 60 shopping centers with an area of over 40,000 square meters in second-tier cities. In other words, bookstores have become the preferred cultural and creative business model for shopping centers in China.