On September 29th, the trading platform of digital publishing products with the theme of "culture leads the digital future" was launched and the product promotion meeting was held in Chengdu, Sichuan. The trading platform of digital publishing products jointly built by Chengdu Borui Communication Co., Ltd. and China Digital Library Co., Ltd. was officially launched.
It is reported that the digital publishing product trading platform is operated by Sichuan Chengjiao Culture Technology Co., Ltd. (hereinafter referred to as "Chengjiao Culture"). The platform takes "technology+media" as the development direction, creates a "digital+"model, effectively empowers cultural tourism, cultural relics, urban culture and other industries through digital means, and uses advanced digital technology to build a traditional culture communication platform, a cultural IP display platform and a "virtual reality" cooperation platform.
"All the contents corresponding to digital publishing products on the trading platform of digital publishing products are legally authorized by the product side, and the China digital cultural chain with independent intellectual property rights can be verified and traced." Duan, the person in charge of the operation of the text communication platform, said at the promotion meeting that the platform relies on its own resource advantages, attracts the gathering of "national cultural IP elements" and "super cultural IP" through various communication channels, adheres to cultural self-confidence in the excavation of traditional culture with integrity and innovation as the core, and promotes and changes cultural expression and communication methods through technical means.
It is reported that digital publishing products mainly consist of three parts: digital logo, knowledge base and cultural and creative e-commerce. Supported by the knowledge base in the form of rich media, rich media is a collection of pictures, characters, videos, audio and interactions, and IP elements are creatively interpreted by digital means, which has the characteristics of unique digital identification, scarcity and collection. At the same time, it is fully linked with the real economy, giving product entities a usage scenario.
It is understood that the first batch of digital publishing products launched by the platform-Giant Panda "Free", Celebrating Shengping, LU ZHOU LAO JIAO CO.,LTD's Kirin Guarding Double National Treasures and Autumn in Rongcheng will be officially released in June 2022. Duan also said that in the next step, the platform will strengthen cooperation with head enterprises and continue to launch colorful digital publishing products through this innovative model, with a view to effectively empowering physical industries such as education, agriculture, sports, cultural relics, cultural tourism and urban publicity. In the future, digital publishing products, including Mawangdui, Laosicheng, Hongshan Culture and bronze Buddha statues, will come out one after another, opening a "cultural journey of digital publishing" in a brand-new form.
(Editor Tian Dong Bai Baoyu)
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