With the development of marketing, marketing has gradually become an important course for business majors in many universities. Therefore, marketing teaching materials have been widely concerned. So, what good marketing materials are there? Today, the educational administration teacher will recommend several good marketing textbooks to everyone.

1. Marketing (9th Edition)

Author: Fred R. Craig, etc

Publishing House: People's Posts and Telecommunications Publishing House

This book is one of the most frequently used and influential marketing textbooks in China. This book gives a detailed and in-depth introduction from the basic concepts, objectives, strategies and organizations of marketing to products, prices, promotions, channels, customer relationship management, retail and international marketing. At the same time, some popular new ideas and technologies are introduced, such as digital marketing, CRM, SEO, SEM, RFM, e-commerce and so on. Readers can have a comprehensive and in-depth understanding of marketing through this book and lay a solid foundation for future marketing work.

2. Market Research and Analysis (Fifth Edition)

Authors: Zhang Mingsheng, etc

Press: Renmin University Press

This is a professional textbook on how to conduct market research and analysis. Readers can have a comprehensive and in-depth understanding of how to conduct market research and analysis through this book. At the same time, readers can also strengthen their understanding of what they have learned through examples. Readers will be able to conduct various forms of market research independently after completing this book. And can analyze the obtained data and put forward corresponding methods to deal with different situations. Therefore, this book is not only suitable for college students, but also suitable for corporate executives and corporate consultants engaged in related work.

3. Corporate Culture (Revised Edition)

Author: Liu Legend, etc

Press: Machinery Industry Press

This is a special textbook about corporate culture. Readers can have a comprehensive and in-depth understanding of corporate culture through this book. At the same time, readers can also strengthen their understanding of what they have learned by writing on the blackboard with examples, and put forward corresponding methods to deal with problems according to different situations, thus promoting the efficient and benign development of enterprises! This book is not only suitable for college students, but also for corporate executives, corporate consultants and human resource managers engaged in related work.

4. Marketing Planning and Implementation (Second Edition)

Author: Liu Legend, etc

Press: Machinery Industry Press

This is a special textbook about marketing planning and implementation. Readers can have a comprehensive and in-depth understanding of marketing planning and implementation through this book. At the same time, readers can also strengthen their understanding of what they have learned by writing on the blackboard with examples, and put forward corresponding methods to deal with problems according to different situations, thus promoting the efficient and benign development of enterprises! This book is not only suitable for college students, but also for corporate executives, corporate consultants and human resource managers engaged in related work.

5. Marketing Strategy Formulation (Revised Edition)

Author: Liu Legend, etc

Press: Machinery Industry Press

This is a special textbook on marketing strategy formulation. Readers can have a comprehensive and in-depth understanding of the content of marketing strategy formulation through this book. At the same time, readers can also strengthen their understanding of what they have learned by writing on the blackboard with examples, and put forward corresponding methods to deal with problems according to different situations, thus promoting the efficient and benign development of enterprises! This book is not only suitable for college students, but also for corporate executives, corporate consultants and human resource managers engaged in related work.

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