1. Borrow. Because of his poor family and low salary in printing, he borrowed books from apprentices in several bookstores he knew and some people with a lot of books. After borrowing it, he hurried home and lit a small oil lamp to read. Tired of reading, he washed his face with cold water and sat down to continue reading until he finished reading. The next day, he returned the book to his friend on time. Friends praised him as a "bookworm" who kept his word.
2. choose. Franklin not only borrowed books, but also bought excellent books. When reading the books he bought, he always sketched and circled the most wonderful words, phrases, sentences, paragraphs and famous sayings. He has read many books, such as electricity, geography, botany, mathematics, chemistry and so on. There are also several baskets of reading notes that have just been extracted.
3. Come back. Franklin has a good habit of reading. He always remembers the wonderful sentences in a good article. For example, when he was reading the great astronomer Copernicus's Theory of the Operation of Celestial Bodies, he extracted and recited the following words:
"I advocate that the earth is moving."
"In addition to its own rotation, the earth has some movements and is still roaming. It is actually a planet. "
"Of all the planets, the sun is the center ..."
"I will not flinch in the face of anyone's criticism."
Writing. In addition to writing reading notes, Franklin often practiced writing. He writes in two ways: ① Imitation. He copied an article after reading it. After writing, he compared and compared his article with the original, and found the problems in his writing before making corrections. 2 creation. Franklin read a lot of books, combined with his interest in science and technology, practiced writing his own research and findings, and expounded his views.
Franklin imitation method
In the autobiography of Franklin, Franklin recorded how he learned to write when he was young, which is worth learning from. He came across a magazine called "The Spectator" and thought the articles in it were excellent, so he wanted to imitate it. How did he do it?
"... I took out a few of them, recorded the abstract of each sentence, put it in a few days, and then tried not to read the original, and repeated the abstract with some suitable words I thought of, so as to be as complete as the original and reconstruct the original. Then I compared my spectator with the original, found some of my mistakes and corrected them. But I found that my vocabulary was insufficient, or I was not prepared for memorizing and using vocabulary. ……"①
Although Franklin's "imitation method" seems simple, we should pay attention to several points when doing it: First, we should choose classic language works to imitate, so as to speed up the improvement of our writing level. Second, after understanding the general idea of the example, it needs to be "cold-treated" for a period of time, so that when imitating exercises, it will not be completely influenced by the original text and become a copy, rather than writing it yourself. Third, we must carefully compare, ponder and consider between the model essay and our own writing, so as to truly understand the problems existing in our writing.
If you train yourself strictly for a long time, I think students' writing will definitely make great progress. Franklin also benefited greatly from this practice. He wrote: "Sometimes I have the illusion that I have been very lucky to improve the methods and problems of the original text in some unimportant details, which encourages me to think that I can be a decent English writer in the future." Of course, this is Franklin's modest words, but his "imitation method" did bring infinite benefits to his writing.
/kloc-Franklin, a great American scientist in the 0 th and 9 th centuries, said: "Reading is my only entertainment. I never waste my time on hotels, gambling or any bad games; For the hard work of the cause, it is necessary and tireless. " That's what he said and did. Franklin was born in poverty and didn't go to school much since he was a child. 12 years old to work as a printer in a printing factory. His reading method is:
1. Borrow. Because of his poor family and low salary in printing, he borrowed books from apprentices in several bookstores he knew and some people with a lot of books. After borrowing it, he hurried home and lit a small oil lamp to read. Tired of reading, he washed his face with cold water and sat down to continue reading until he finished reading. The next day, he returned the book to his friend on time. Friends praised him as a "bookworm" who kept his word.
2. choose. Franklin not only borrowed books, but also bought excellent books. When reading the books he bought, he always sketched and circled the most wonderful words, phrases, sentences, paragraphs and famous sayings. He has read many books, such as electricity, geography, botany, mathematics, chemistry and so on. There are also several baskets of reading notes that have just been extracted.
3. Come back. Franklin has a good habit of reading. I will remember the wonderful part of a good article. And repeat it repeatedly, so that you can blurt it out.
Franklin persuasion method
This was invented by Franklin, a famous American politician. His method of persuading others was later called Franklin persuasion, which was widely used by salespeople in promotional activities.
The core content of this method is that the salesman lists the benefits that customers can get from buying products and the disadvantages of not buying products one by one, and strengthens the persuasiveness by listing facts. Franklin persuasion is a good way to impress customers intellectually.
Classical case analysis
The god of Japanese automobile sales, Aocheng Ryoji, has been the sales champion of Nissan Motor Company for 0/6 consecutive years. In order to sell a car, he prepared a detailed information, which recorded the benefits of customers buying this kind of car and the inconvenience of 100 not buying it. In this way, Aocheng Ryoji seems to have answers when dealing with customers.
Franklin trading act
This method was initiated by Franklin, and its basic practice is to draw two columns of T-shapes on a piece of paper, with the left side indicating affirmation and the right side indicating negation. That is, in the left column, write down all the benefits of buying a product in order of priority, and in the right column, write down the disadvantages that customers perceive and may perceive, so that customers have sufficient reasons to make a decision. There are two ways to write this pros and cons card. One is that the buyer and the seller each write one. Second, the salesperson writes yes and the customer doesn't, which is convenient for the customer to compare the advantages and disadvantages and convincing. In particular, we write down this information in words, which can make the customer feel that we are only writing his evaluation objectively on his behalf; At the same time, in the case of limited time and information, it is impossible for customers to suddenly have too many negative factors, which is beneficial to sellers. For example, the account manager of Unicom often uses this method when doing transactions:
Advantages ① Change the mobile phone.
② Green to ensure good health.
③ Numerous wireless services
④CDMA users enjoy unlimited service tariff concessions.
⑤ Pre-stored phone bills are sent to the mobile phone, so you don't need to buy any more.
6. The original mobile phone can be recycled.
⑦ Notice of number change is made free of charge.
shortcomings
① Change your mobile phone.
② It is inconvenient to change the number.
This method is suitable for decisive and analytical customers, because it conforms to their characteristics of emphasizing rationality; It is also suitable for customers who have had many contacts and established some interpersonal relationships with each other, because it makes it easier for customers to make firm purchase decisions.