For all characteristic bookstore owners who need to purchase their own goods, there are basically three existing channels for purchasing books:

One is to purchase goods directly from the publishing house;

The second is to purchase goods from booksellers;

Third, the wholesale market directly purchases goods.

As an early bookstore, buying goods from the wholesale market is the most extensive practice, and cash transactions in the wholesale market can reduce the discount of 5 ~ 8 percentage points. In addition, when many new books were sold in the first round, the publishing society contracted some booksellers and gave them great discounts. If we maintain a good cooperative relationship with the powerful regular booksellers, we can take the lead in this market. What needs special attention is that both publishing houses, booksellers and wholesale markets basically adopt an "adjustable" book supply model, and the allocation price is discounted according to the existing books. However, if the book entered is a sample book or an out-of-print book, it will not be returned.

service

For characteristic bookstores, under the condition that the buyer's market is gradually formed, price competition and purchase channels are equal, strengthening service has become a necessary means for bookstores to promote, maintain and tap new and old customers. For example, book purchasing closely following the market and consumer demand; The comfort of interior decoration and the placement of books; The familiarity of the employees in the store with books. , are common service categories.

At the same time, it can also provide value-added services according to the market, such as accumulated consumption quota, discount cards, membership cards, book ordering, book search, book distribution and other preferential measures.

It is particularly worth mentioning that the personal charm of the owner of the characteristic bookstore can not be ignored. It represents your competitiveness, knowledge and stocking depth. Many owners of small bookstores keep good relations with editors of publishing houses and become good friends with consumers in their stores, so as to understand the dynamics of publishing houses and the psychology and needs of consumers in a wider range and form a benign interaction.

Other skills

First, when people's consumption level and consumption demand are getting higher and higher, bookstore management is also developing in the direction of humanism. Nowadays, environmental factors are becoming the dominant factor of consumption. Many bookstores have adopted a variety of business methods, such as adding coffee bars and teahouses in bookstores. It is not only a place for people who are tired of buying books to rest, but also an excellent place for many people to meet friends and negotiate business.

Second, apart from daily sales, bookstores can organize famous writers to sign books, organize lectures, reports, book reviews and other thematic activities to expand their social influence.

Third, online bookstores. Operators with both economic strength and technical strength have consolidated offline store sales and opened bookstores online as a good supplement to publicity and sales. Even, the network attracts more attention because of its convenient characteristics, and also stimulates a greater desire to buy.

Risk warning

In the fierce market competition, the operation and development of a bookstore must not be achieved overnight. It is not that with strong interests and financial support, there will only be benefits. In a market economy, it is absolutely necessary to be more careful in business acumen.

1, the book supply policies of publishers, booksellers and wholesalers may lead to a large number of hoarding goods. Experienced people suggest the purchase method of "small quantity, often running errands".

2. Individual booksellers are mostly a dream or complex. Many professional or subject booksellers with special preferences know nothing about the basic principles of business operation in this field. The experiencer suggested that the operator must have basic accounting knowledge, system and business common sense.

3. Pirated books flood the market, causing a certain degree of market confusion and bringing economic losses to buyers. The experiencer suggests that the operator must have professional knowledge and identification ability.

4. The book market is an unpredictable consumer market, which has its own development law. Experiencers suggest that operators must always pay attention to the fluctuation of the book market and its development prosperity and direction, so as to lay a solid foundation for purchasing.