2. Determine the forms of expression of internal magazines. In the external form of enterprise magazine, it is newspaper or magazine, weekly, bimonthly, monthly, bimonthly and so on. This should be determined according to the scale of the enterprise, the amount of information, the theme and direction of the magazine run by the enterprise. These two are the most basic elements of running an enterprise's internal magazine well.
Based on this, the author's internal magazine founded a publication newsletter. In the early days of its establishment, the leaders of the unit demanded that the original internal magazine be changed into a newspaper according to the situation of enterprise reform in that year. According to the instructions of the leaders, I first visited a number of enterprises and institutions, conducted research on the internal magazines run by various companies, and learned about all aspects of the newspapers run by internal magazines.
After investigation, combined with the specific situation of the author's unit, I positioned the internal newspaper as an information exchange mainly at home and in the industry, reflecting the publishing situation and reform and development procedures of this single-dot-matrix book, giving consideration to guiding the work of enterprises, and building a good communication platform for all departments, superior leaders and employees. Immediately form a report, submitted to the leadership for approval. Since its publication, the newsletter has been affirmed by superior leaders, praised by the industry and favored by employees.
3. Establish a wide network of journalists. To run internal magazines well, we must also establish a stable network of correspondents within the enterprise to stimulate their writing enthusiasm. Publishers should communicate with them frequently, and hold informal forums and select excellent manuscripts and correspondents. , so as to strengthen the interaction with enterprise leaders and internal employees. Only with the active support of leaders and the active participation of employees can the internal periodicals of enterprises produce cohesion and vitality.
4. Pay attention to timeliness. Although most internal journals in enterprises have a long publishing cycle, we should also pay attention to the timeliness of their published articles. Especially the information and dissemination of reports, we must grasp its timeliness and timely reflect the events and information of our enterprise within the time period of release. If we can't grasp its limitations, it will arouse readers' doubts, and the information and dissemination it publishes will become "old news" and lose its due role and significance.
If you want to run a good enterprise magazine, you must find a qualified publisher According to the author's many years' work experience in enterprise magazines, a qualified enterprise magazine publisher must have the following basic elements:
1, should have the correct guiding ideology. The management of internal periodicals in enterprises should first adhere to the correct political direction and take the party's political and ideological theory as the basic idea of establishing internal periodicals in enterprises. The author works for a cultural publishing company. As a cultural publishing unit, it shoulders the responsibility of "enlightening thoughts, spreading knowledge, correctly guiding readers, adhering to Scientific Outlook on Development and serving the growth of teenagers". The heavy responsibility lies with the shoulders. Therefore, I think, to run the internal magazine well, political thought should be the first.
2. Have a broad knowledge base. As employees of internal journals, they should not only specialize in knowledge, but also dabble in a wide range. It is necessary to have strong editing professional quality and professional knowledge, master all aspects of enterprise management, and have certain theoretical thinking ability. Do not understand the professional status of this enterprise, lack certain theoretical thinking ability, and have no ideological height. It is absolutely impossible to do a good job in editing internal magazines, let alone run a quality and level internal magazine.
3. Be super creative. Although there is no fierce market competition for an internal magazine, it is also necessary to run an internal magazine conservatively and mediocre. Be creative, keep pace with the times, face new situations, study new situations and explore new problems. If the layout, column setting and manuscript writing should be innovative, new columns should be opened in combination with the situation and situation of enterprise reform and development, and new changes can be made in real time when necessary. So as to realize the multi-level and multi-angle reflection of enterprise spirit. As an internal magazine, the publisher should be able to arrange the internal magazine vividly, that is to say, an internal magazine should also be readable. Journals in enterprises, like newspapers and periodicals published in society, should also have the vividness to attract readers. For example, a newsletter report reflects the events of this enterprise. Editors can make ordinary events and characters lively and let readers like them after publication. This not only reflects the quality and level of magazines in enterprises, but also reflects the professional ability and editorial quality of a publishing house.
In addition to the above, we should also consider the investment scale and personnel allocation of an enterprise in running a good internal magazine. Generally speaking, the investment scale and staffing are full-time or * * *. This depends on the overall size of the enterprise and the wide audience of its internal publications. If the overall scale of the enterprise is large and the audience is wide, then the enterprise will invest more in the internal magazine and the personnel will be full-time. On the contrary, the investment should be moderate and the personnel should be * * *.
With the continuous development of global information network technology, today's internal journals have also undergone new changes and developments, resulting in new forms of expression, mainly the emergence of corporate websites. According to the author's observation in recent years, this new website form has not been impacted like other traditional mass paper media. At present, it is only a supplement to the traditional paper media form of internal publications of enterprises. Of course, it is also an important link for corporate magazine publishers to run a corporate magazine well and attach importance to and learn from the new media form of website.
Excuse me, if you set up various small columns in the internal magazines of IT companies? Viewpoint focusing
Border observation platform
The road to innovation
New Product Introduction
Business trends
Safety warning
Quality warning
Departmental dynamics
Industry regulations
Advice from others
Case review
Jindianzi ring road
Management viewpoint
Harmonious forum
Work gossip
Use of personnel
People on the road
outline
Take pleasure in talking about sth.
Taste life
Xiao He Wenfeng
Photography collecting wind
Employee world
How to design an internal magazine and see whether a publication is successful or not mainly depends on its two points. The first is to see if its content is attractive, and the second is to see if its visual design is good. A good publication must be illustrated with pictures and texts, and the content and visual design complement each other. Therefore, in the working system of internal periodicals in enterprises, the design and production link is definitely a link that needs attention.
Judging from the current operation of internal journals, there are only three modes of design and production: self-management, * * * and outsourcing. These three modes have their own advantages and disadvantages. We can compare it from three main aspects: communication, specialty and cost:
◆ Self-employment
Communication: Be familiar with the company culture and easy to communicate; Good management
Specialty: The design level depends on personal quality, but it lacks professional communication atmosphere, and sometimes it has to do other routine work, which affects energy.
Cost: General, mainly including salary and welfare.
◆ Part-time job
Communication: I don't know the company culture, so it is difficult to communicate; Difficult to manage
Specialty: The design level depends on personal quality, but the energy and sense of responsibility are greatly reduced, and there is a lack of professional communication atmosphere.
Cost: low, mainly design fee.
◆ Outer packaging
Communication: The understanding and communication of corporate culture is not as good as self-employment, but it can be overcome through long-term cooperation. Can provide better service.
Specialty: Have a set of standardized workflow, high professional level, strong professional communication atmosphere, and understand the design trends and trends of periodicals.
Cost: Higher, including design fee and all-inclusive design and printing.
With the improvement of economic level and the continuous development of social professional division of labor, the outsourcing mode of periodical design is becoming more and more popular. The main reasons are as follows: first, the professional production company has high design level, standardized workflow and high quality of publication design, which can be maintained at a certain level relatively stably; Second, the outsourcing mode gives the design and production to a professional design company, so that the editor can concentrate on the acquisition and editing of content to the maximum extent. In order to improve service quality and enhance competitiveness, some professional companies provide a set of related services such as proofreading, proofing, printing and distribution, which greatly facilitates the work of editors.
However, no matter what kind of work mode, it is essential to establish a scientific and standardized standard system for periodical production, which is an important prerequisite to ensure the quality and relative stability of publications. The design quality of many of our publications fluctuates greatly and the layout style is often unstable. Even the last issue is very different from the next one. Why? The main reason is over-reliance on a designer and lack of a complete set of working standards, which makes the quality and style of publication design unable to be effectively solidified. Once the designer changes personnel, the quality and style of publication design may become more dynamic.
How to make internal publications? First, determine the theme of each edition, such as the first edition of company news report (mainly publishing company current affairs and internal news), the second edition of communication management (mainly publishing company management, as well as company operating conditions and management experience), the third edition of employee garden (mainly publishing employee contributions) and the fourth edition of art garden landscape (mainly publishing leisure abstracts to enrich the interesting content of newspapers).
Secondly, set up a team of journalists and correspondents within the company to be responsible for the submission.
Third, the content needs typesetting after collection, and a person who knows newspaper design and typesetting is needed.
Fourth, contact the printing factory for printing.
If you still need consultation, you can chat with QQ. I'm an enterprise magazine.
How to run the corporate culture of enterprise internal journals successfully has a lot to do with the concept of senior managers. Just like a person's character and temperament, it is reflected in the details of people's words and deeds.
However, internal magazines can be run well. It is suggested that talents be drawn from all departments of the company, and there is no need to recruit people specially for this internal magazine. A good internal magazine plays a good role in guiding and spreading corporate culture within the enterprise. Then first of all, we need senior leaders to determine what kind of corporate culture we want to build, that is, to set the tone. Of course, we can also brainstorm, that is, selectively adopt the opinions of employees, which is easier to implement. There are probably many articles to be publicized in the early days, similar to marketing soft articles. Slowly, you can solicit opinions throughout the company to enhance the participation and interaction of each employee.
It's just an immature suggestion. I hope it works. O(∩_∩)O
How to make an internal publication The production process of an internal publication is to first determine the name of the publication, then design the internal section of the publication, then set up several correspondents in the company to provide materials for the publication, then review and proofread the typesetting content, and then print! Typesetting software generally uses cdrw.
Whether it is a magazine or a newspaper is good. The level of a newspaper is relatively low. Generally, newspapers can't be made into magazines.
The level of magazines published by enterprises is higher than that of newspapers. Of course, magazines have the best form.
Of course, the requirements of manuscripts, the amount of manuscripts and the design and binding of magazines are very high, and only a certain number of people can do it well.
How much is the quotation for internal publications (newspapers)? Different newspapers offer different quotations. The design price of corporate newspapers is about 300-800/ page, just like internal newspapers, which are highly volatile.
Personally, I prefer INDESIGN, which is a special typesetting software with practical functions and simple operation, similar to AI, but I don't recommend using AI for typesetting like many advertising companies. AI is not a special typesetting software at all, but it has this function.
INDESIGN plus PS, internal journals can basically be done.
But don't pay too much attention to the form and ignore the content of the internal magazine, otherwise the internal magazine will lack vitality.
I recommend the design of internal periodicals in enterprises. This is a design company specializing in internal periodicals and magazines. Very professional and good service. I have worked with them, and their professionalism, service and price are very competitive, which is worth your consideration.
They have a website. You can find them by searching "Century Gandang" with Baidu.