The products on the platform are massive and endless, and the corresponding product titles are endless. We don't need the perfect title, but we must guarantee the basic requirements. The title is composed of keywords. There are many various keywords in the platform, but not all of them are suitable for our product links. We need to select some words with good data for keyword testing, and finally leave keywords that can make us profitable. But how to choose keywords has been puzzling most novice businesses; Let's teach you a complete set of word selection process to help you choose your favorite keywords and create the best title!

Tetralogy of choosing words. Start the performance: first, why do you want to make a good title? (logical integration) 1. From the perspective of data analysis:

For the title, the data we need to focus on are the display volume, click volume and conversion rate. Different keywords have different popularity, corresponding display volume, click rate and conversion rate, so when we don't know what data keywords can bring us, we need to choose according to the industry data displayed on the keyword platform to find the best word. The title that comes out in this way is the title with the best prerequisite.

2. From the perspective of search rules:

Judging from the search traffic portal, most buyers find our corresponding products through keyword search. At this time, when the system matches keywords, the first thing to do is to match the title of the product. Therefore, the title is the main entrance of search traffic.

3. From the perspective of flow accuracy:

The core data of accurate traffic is the conversion rate. The higher the conversion rate, the higher the accuracy of commodity flow. But different keywords can bring different conversion ability, and strong conversion ability naturally means higher traffic accuracy. There is a bottom logic here: the higher the conversion ability of links, the more orders, the higher the pit yield of links, the higher the ranking of products after platform calculation, and then the products can be displayed again. The traffic at this time is free. This is the process of establishing a virtuous circle.

Second, how to make a good title? (practical) 1. Cognitive vocabulary

The types of keywords are roughly divided into attribute words, product words, marketing words, long tail words and core words. According to the literal meaning, it is not difficult to understand that attribute words are keywords that contain product attributes, such as cotton short sleeves. Product words are keywords that contain their own product names, such as short sleeves. Marketing words are keywords with marketing nature, such as the latest model of 2020. Long tail words are keywords with many modifiers, such as cotton loose casual short sleeves. Core words are the core words of my own products. If I sell cotton loose short sleeves, my core words are: cotton loose short sleeves, cotton short sleeves.

Find the word

There are many ways to find words. I will introduce some channels and methods to find keywords quickly and effectively.

① Pinduoduo APP drop-down box

Pinduoduo APP searches for its own product words, and a series of keywords will automatically pop up in the drop-down box. These keywords are commonly used by platform users, and they are the keywords for integrating the search habits of platform users, and their value and significance are OK. You can choose, search and look at the industry average data of these words.

② keyword addition for search promotion

Search and promotion can add keywords, covering the industry data of almost all keywords, including click-through rate, conversion rate, competition degree, industry average bidding and other data, and reasonably select words with high click-through rate and low industry average bidding.

③ Search word analysis of promotion tools

You don't need to elaborate on the analysis of search terms, just choose words with high click-through rate, high conversion rate and moderate competition.