A: First of all, we must prepare the funds for opening a store. This part is rich and thrifty. Generally speaking, it costs about 500,000 yuan to open a 200-square-meter coffee shop in Beijing.

B. select customer groups according to the characteristics of their own core products. In most cases, the core products are often not coffee itself, but, for example, porcelain, carpets and handicrafts; Special diet; Attractive and competitive products such as featured activities; This is like the principle of fishing. First, choose the kind of fish to catch, and then prepare the bait for fishing.

C. Choose a business location with reasonable rent according to the customer base, that is, choose the right place and the right point, which is equivalent to finding out the position of the fish school and finding a good fishing position. To evaluate whether the rent is reasonable, it is important to consider whether the effective passenger flow is sufficient and whether the customer capture rate is high enough. First of all, calculate the average rent for one day, the salary of personnel, utilities, etc. For example, the daily rent in 600 yuan, wages and miscellaneous expenses in 400 yuan. Calculated by the profit rate of 70%, the daily flow is about 1430 yuan. Calculated by the consumption of 20 yuan per person, it takes 72 people to break even. According to the average cafe 10% occupancy rate, the daily effective flow of people in this area must be more than 700 to break even. If the effective flow of people is insufficient, it proves that the rent is too high.

D. Sign a long-term transferable lease contract for the catering industry, usually 5 to 10 years, and at least 3 years;

E. Recruit a trustworthy coffee shop manager, who may not have engaged in catering management, but must have certain leadership and personality charm, be hardworking and conscientious;

F. apply to the industrial and commercial bureau for pre-approval of the name of the coffee shop;

G. Start recruiting key shop assistants, such as store managers, bartenders, chefs, cashiers, foremen, artists, etc. , and apply for health certificates for them;

H. Formulate menus, wine lists, rules and regulations, conduct training and try meals;

First, draw up the equipment list according to the meals to be prepared, and the equipment purchase accounts for about 30% of the total investment;

J. sign the purchase contract of equipment and raw material suppliers;

K according to the requirements of fire control (changing water, electricity and capacity), the coffee shop is designed and decorated, and the construction period is generally 40 to 60 days.

This part of the cost accounts for about 40% of the total investment.

Decoration Design of Extended Reading Cafe

At the initial stage of design and construction of the length coffee shop, it will be reported to the Environmental Protection Bureau for approval;

Meters (short for meter)), apply for outdoor light box advertising approval;

Noun (abbreviation of Noun) installed kitchen equipment in the later stage of construction; Apply for electrical safety inspection;

O. In the later stage of decoration, apply for examination and approval of hygiene license, and apply for inspection at epidemic prevention station after the decoration is basically completed;

Page (abbreviation of page) shop cleaning; .

Q. Obtain the business license from the Industrial and Commercial Bureau after obtaining the hygiene license;

R. tax registration;

South trial operation;

T set aside half a year's rent, unforeseen expenses and promotion expenses, accounting for about 30% of the total investment;

The above is the basic process of opening a coffee shop. However, the approval will be different in different regions and different types of cafes. According to the experience, the site selection should try to avoid the bottom business of the house, try not to choose the business place with an area less than 80 square meters, and choose the place with sufficient water supply, power supply, ventilation and smoke exhaust. Because these factors have a great influence on applying for a license and expanding business in the future.

The determination to find a good place to open a business is right, and the success rate of coffee shops has reached 70%, which shows the importance of site selection.

Selected location

Site selection, site selection, site selection, breakthrough in iron shoes, determination to find a good location.

If the opening address is chosen correctly, the success rate of the cafe will reach 70%, which shows the importance of site selection. Now that you have decided to continue, the next step is to determine the best business location and establish the site selection criteria.

Consumer groups:

The operation of coffee shops needs a stable consumer group. Students, intellectuals, diners and business people account for a large proportion of the people who accept the concept of coffee. We should try our best to capture the hearts of these people. Circle a place that may become your business place in the future and count the guests there, but not everyone who passes by is a coffee consumer. Find out which days are busy when the passenger flow is the largest, and the passenger flow trend between our store and nearby stores, and analyze the guest situation of well-run businesses. Do consumers within two kilometers of Fiona Fang have the habit of drinking coffee? Remember, people with high income and high taste are not necessarily your regular customers.

Visibility and convenience:

The popularity of the coffee shop is very important, whether it is convenient to park at the door, whether the traffic is convenient, and whether the guests can have a look at your shop at a glance. These are the criteria for measuring a shop. Don't expect someone to cross the street several times to find your shop every time, unless the coffee is really delicious and the guest happens to be a knowledgeable person, but will there be many such people?

Competition:

If there is no coffee shop in an area, you should also pay attention. Maybe you are the first person to eat crabs. Maybe people in this area don't know coffee at all and don't drink coffee. A certain degree of competition is not a bad thing.

Location assessment:

A place suitable for opening a coffee shop, you can choose from the following places:

Retail stores, parks, conference centers, supermarkets, office buildings, bookstores, shopping centers, university campuses, airports, libraries, sports fields, cinemas, art galleries, cafes and fast food restaurants.

It is also necessary to know the licensing regulations of the operation room in advance, including the operation area, launching direction, number of faucets, garbage discharge facilities, food storage space, etc. This should be consulted clearly before you determine the address and decoration, otherwise, when the health department comes to check, the price of not meeting the standard is huge.

Cafes can easily fall victim to the real estate bubble. When the real estate agent strongly recommends a new dealer to you, you should be especially cautious when the low rent is the most attractive condition for you. Although the rent accounts for most of your cost, it is what you expect to get on the right track as soon as possible after opening. Who doesn't want to make money? It can be seen that the site selection should be cautious, and you can't become a slave hired by the homeowner for a short time.

The location of the coffee shop is very important, which can almost determine the life and death of the business. The choice of location mainly depends on the following elements: a, space; B. floor; C. Others: Besides space and floor, there are other factors that will also affect the operation of the store in the future. For example, whether it is located in a dead corner, corner, pillar, etc.

Before opening a shop, you'd better do some? What is the best store location choice? At work, one of the most important tasks is to measure and analyze the effective human flow. The practice of professional site selection companies is to send employees to the target site with stopwatches to measure traffic and make target inquiries. Although it is difficult for ordinary investors to operate, it is necessary to do a general traffic survey and necessary targeted inquiries near the site selection.

Generally speaking, a good store website has some common features. These functions are:

(1) downtown

Such areas are also commercial centers and downtown areas, with frequent business activities and good business atmosphere. What is the so-called store address? Land and land of gold? . For the coffee industry, the popularity of downtown areas is rapidly updated. If the flow of goods is slow, new products are not fast enough and attractive enough, they may be eliminated by market competition, which is the disadvantage of paving the floor in downtown areas.

(2) High density residential areas

The population in the residential area is relatively concentrated and the population density is high. In such areas, consumers are confused at different levels, people of all ages and social classes. As long as you don't sell inferior products and outrageous prices, you will have a certain customer base.

(3) Areas with convenient transportation

Convenient transportation is the first condition for consumers to shop. Generally speaking, if there is a bus stop near the store, or if the customer walks 15 minutes, it is worth considering.

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