Cultural industry creativity and planning, cultural marketing, advertising creativity and planning, creative design foundation, cultural product network marketing, website planning and design, cultural project management, graphic aided design, cultural creative product design and development, brand planning and management, and cultural creativity classic case analysis.

Cultural creativity and planning mainly study the basic knowledge of aesthetics, culture and art, master the basic theory of creativity and planning, understand the market rules, consumer psychology, laws and regulations of cultural industries, master the development trend of new media, and have strong skills in the development and design of cultural creative products, copywriting, marketing and promotion.

For example, planning and editing newspapers and magazines.

The major of cultural creativity and planning trains applied skilled talents who have strong brand image planning ability and copywriting planning ability, are familiar with consumer psychology and media operation, have high cultural literacy and artistic taste, and can skillfully plan and operate brands.

Employment direction:

Media enterprises: book editing, newspaper editing, book proofreading, text typesetting, advertising design, computer graphics, marketing, cultural creativity.

Professional integration:

Examples of continuing undergraduate majors: network and new media; Cultural industry management; Public art.