1, bear haunting series animated films have formed their own distinctive cultural brands by shaping the animated characters such as Xiong Da, Xiong Er and Logger Vick.

2. The advertising function of bears is reflected in the rising popularity of series of animated films, and the sales of various derivative peripheral products such as games, toys, palm books and other products are extremely hot.

3. China's animation works are not inferior to any other country. After years of hard work, "bears come and go" has been realized, which is the value of bears coming and going.