Judging from years of work experience, I think these books are quite enlightening to me. Now I recommend them to you, hoping to help you. The book list is as follows:

1. The basic chapter "Introduction to New Media Marketing" and "Case Analysis of New Media Marketing" edited by Ye Qiu and Liu Yong are presented in the form of mind maps to help beginners of new media marketing quickly establish their own knowledge system.

2. Theoretically, The New Media New Theory, edited by Tan Tian, comprehensively introduces the development and research of new media, puts forward new media theories such as meaningful economy, media platform, communication fission and relationship transformation, and brings together new viewpoints and theories of new media research at home and abroad.

3. Mass communication, Jonah Berger's "Crazy Biography" decrypts the secrets of Wharton Crazy Business School's marketing popularity and tells us what is behind the popularity.

4. In the actual case, the Marketing and Operation of WeChat edited by Wang Daen analyzes the marketing and operation of WeChat in detail from the perspectives of strategy, method, skill and practice. All the contents are the crystallization of industry experience, aiming to provide valuable reference for enterprises to use WeChat.