As a book salesman, what is the difference between selling books and selling insurance, or what do you have in common?

Who will you go back to, apply for a job or write a report?

Here are some ideas:

First of all, the difference

1, in terms of meeting customer needs

Selling books is to meet people's spiritual needs and development needs.

Selling insurance is to meet people's safety needs and fulfill their responsibilities to themselves and their families.

2. In terms of target customer base.

The customer base of the book is everyone except the illiterate.

Insurance customers are mostly people with a certain economic foundation and insurance awareness.

The intersection of the two is different.

Second, * * * similarity can be

1, starting from the marketers themselves, everything revolves around constantly discovering and meeting customer needs.

2. Starting from the sales target, sales can be organized or sold to individuals.

Selling books to enterprise libraries, or persuading enterprises and charities to buy educational books for children in poor areas;

Promote group insurance to enterprise organizations and to associations participating in high-risk sports.

If the landlord gets extra points, we can continue to discuss, a penny for a penny, a market economy, haha.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.