XX company

Fortieth anniversary celebration publicity plan

Forty years' baptism has created the unique corporate culture of XX Company. Forty years of spring, summer, autumn and winter, forty years of hard work and forge ahead, have created the glory of XX Company today. Looking back on the 40-year struggle, we redefined the new five-year plan and celebrated our 40th anniversary in the first year. This is only the first step of the long March. Looking forward to the future, we are full of confidence and courage to advance, and a brand-new cause is waiting for us XX people to struggle and develop.

Galloping together all the way, grateful to have you, in order to let the employees witness the 40-year history and glory of XX Company. The following activities are planned:

1. essay competition: with the theme of "40 years' journey, 40 years' glory" and "good employees around me" of XX Company, a theme essay competition was held in the company, and the top three were selected and published in the company's monthly report. It is planned to last from April 25th, 20 13 to1October 20th 10. The cost of this activity is about: yuan.

2. Poster promotion: With the theme of "Forty Years' Journey, Forty Years' Brilliance" of XX Company, a theme poster contest was held within the scope of XX Company, and the top three were selected. Draw up the selection results on April 20th and May 20th and commend them. The cost of this activity is about: yuan.

Third, the speech contest: Take "Forty Years' Journey, Forty Years" of XX Company as an example.

Glorious and glorious "as the theme, a keynote speech contest was held in XX company, with unlimited content (poetry and prose). It is planned to be held on June 20th, 20031. The cost of this activity is about RMB (the price is to be determined, and souvenirs are purchased according to the number of people).

Four, memoirs of an old employee: forty years, looking back. Every old employee of the company has witnessed the ups and downs and glory of Duolang Company. A word, a blessing, a reminder, dribs and drabs converge into love for XX company. I plan to make memoirs of old employees and collect the blessing words of all employees who have worked in XX Company for more than ten years. Your words will warm thousands of families. July 20th, 20 13. The cost of this activity is about 10 thousand yuan. (Price to be determined)

Verb (abbreviation of verb) photography exhibition: launch a photography theme exhibition within the scope of XX company to witness the changes of XX company in the past 40 years. The planned time is August 20, 20 13, and the cost of this activity is about RMB.

6. Outdoor outing: Organizing employees to have an outdoor outing, combining work and rest, and talking about the company's 40 years of ups and downs and 40 years of brilliant honor can not only narrow the distance between the company and employees, but also cultivate employees' teamwork ability and sense of belonging to the company. From now on. The price is to be determined.

7. 40th Anniversary Celebration: hold a large-scale celebration in the square, invite news media, newspaper reporters and local leaders to watch the ceremony, and prepare souvenirs (T-shirts or water cups printed with the company LOGO ...). After the ceremony, we can organize a dinner for guests and employees.

Holding a large-scale entertainment celebration for the 40th anniversary of XX Company will bring great sensation and brand value promotion. Can promote the brand to the whole region, maximize the all-round publicity of corporate brand and corporate culture. ■ Enhance brand awareness and promote corporate brands.

■ Enhance corporate image and publicize corporate image.

■ Drive enterprise economic development, drive enterprise performance growth ■ Broaden enterprise customer development channels.

■ Multi-element and diversified corporate brands are implanted in the consumer market: May 3 1 (Friday).

This activity will cost about 280,000. (Price negotiable)

The second part: highlights of the company's fifth anniversary celebration program.

Program of the company's fifth anniversary celebration

20 12 September 27th today marks the fifth anniversary of the company. In order to further promote the company's corporate culture construction, better review the company's growth process, and enhance employees' awareness of actively participating in the company's collective activities, the company's fifth anniversary celebration plan is specially collected from all employees.

Bidding requirements

The theme is prominent, the form is novel, and the form of the activity plan is not limited, but the spirit of innovation should be emphasized.

When and how to submit the activity plan

Members of each project department shall submit the activity plan to the managers of each project department before September 7, and submit it to the comprehensive resources department after being audited by the project manager. After comprehensive evaluation, the final plan is worked out.

Chengde Jin land Li information engineering co., ltd

20 12-09-0 1

Chapter III: First Anniversary Activity Plan

1 anniversary celebration proposal

Theme: 1 Anniversary Passion * * * Sharing

Time: 65438+February 4th-65438+February 6th (3 days from Friday to Sunday).

I. Purpose and background of the activity:

For a new store, to open the market and occupy the market share, it is either to impress consumers with its own brand strength or to impress consumers with large-scale promotional activities in the consumption concept. In view of the actual situation of our shopping mall and the consumption level of the surrounding people, the shopping mall is positioned as a high-end fashion department store plus a large supermarket, which is a comprehensive commercial city integrating shopping, leisure and entertainment.

Although the financial crisis has begun to subside, the shadow of people's consumption concept still lingers. Competitors in the surrounding business districts are also eager to try. In such a consumption concept and competitive environment, we need to change our marketing strategy and launch large-scale publicity and promotion activities in due course.

To sum up, we should not only increase the publicity of brand strength, but also launch large-scale promotional activities at an appropriate time.

Holiday promotion is the golden age of retail. On the first anniversary of the successful operation of East Commercial City, we should seize this favorable opportunity to celebrate, gather popularity, give back and thank our loyal customers and friends, and more importantly, promote the sales of shopping malls.

Second, the market analysis

1, with excellent geographical environment;

At present, the largest shopping center in Huangpu District has convenient transportation, many fixed residential areas, wide leisure squares, strong consumption capacity, high consumption level and unlimited potential business opportunities.

2. Accurate business status;

A comprehensive commercial city integrating shopping, leisure and entertainment, with many domestic and foreign high-end brands and large supermarkets, highlights the theme and personalization. Use traditional business forms and differentiated selling points to attract competitors' customers and compete for market share.

3. Elegant shopping environment;

At present, the distribution of floors and the design planning of shops show that the shopping environment is spacious and comfortable in addition to the brightness and cleanliness of general shopping malls. With the overall decorative effect, it can give people an elegant and beautiful feeling, and the overall shopping environment can give people a sense of superiority of high-grade, fashion and trend.

5. Strong competitors;

CR Vanguard Hyundai Department Store RT Mart Ling Hao Plaza Pepsi Jia

6. Fashion department stores and large supermarkets can join hands;

7. The market share of emerging enterprises is insufficient, so it is necessary to increase advertising to improve brand awareness and further standardize the internal operation system.

Third, activity planning

Flag raising and ceremony activities

Ceremony time: 09: 00 am-10: 00 on February 4, 2009.

Venue: xx North Square

Ceremony theme: promoting corporate culture

Senior leaders of the company review employees, and the property management department will organize security guards to hold a flag-raising ceremony and raise two flags (the national flag and the corporate logo flag). Employees present need company uniforms to stand at attention.

Specific process: 1. Company employees dress up and wait for company leaders to review;

2. Play a welcome song. Company leaders and employees applauded.

3. Company leaders sit on the rostrum;

4. The host introduces the leaders and guests;

5. The host announced the official start of the anniversary ceremony of Oriental Commercial City 1. The team faces the flag-raising platform.

Get ready, the flag-raising team is ready.

6. The host announced: "Please stand up for the leader of the podium", and the stage sound operator played it.

In March, the flag-raising began;

7. The host announced the end of the flag-raising, and asked the leaders of the rostrum to take their seats, with the team facing the rostrum;

8. Mr. Ma made a speech;

9. Speech by General Manager Chen;

10, company leaders entered the shopping mall to check the appearance and service etiquette of the store.

B.SP main activities:

Option 1: Give 108 gift certificate when it is full (note: this activity mainly considers the store celebration, which is relatively strong).

Activity time: 65438+February 4th-65438+February 6th (3 days from Friday to Sunday).

Activity content:

During the activity, the counters participating in this activity will get the accumulated computer receipt of the day, and the accumulated amount exceeds 100 yuan.

108 yuan gift certificate, 2 16 yuan gift certificate in 200 yuan, and so on. (Some counters and specials do not participate in this activity)

Operating rules:

1. No gift certificate will be given in the consumption part of the gift certificate;

2. Sales tickets can be accumulated;

3. Gift certificates cannot be exchanged for cash, and there is no change;

4. Damage or tear is invalid;

5. The gift certificate can be used to buy the goods that the department store counters participate in the activity, and the use period is valid during the activity period.

This period automatically expires.

Scheme b: reduce the gift certificate of 100 yuan from 200 yuan.

(Note: This activity mainly considers the celebration of the store, which is relatively strong. The purpose of raising the consumption quota to 200 is to increase the unit price of customers. A gift certificate of 100 over 200 minus 100 can create a sensation effect, which is equivalent to a gift certificate of 100 directly over 100).

Operating rules:

1. When the customer checks out at the cashier with the sales receipt of the activity counter that day, the cashier will directly transfer it to the Relief Department.

Subtraction;

2. Customers can exchange the reduced computer receipts for the corresponding amount of gift certificates at the coupon exchange office;

6. Gift certificates are no longer given in the consumption part of gift certificates;

7. Sales tickets can be accumulated;

8. Gift certificates cannot be converted into cash, and there is no change;

9. Damage or tear is invalid;

3. The gift certificate can be used to buy the goods that the department store counters participate in the activity, and the use period is valid during the activity period.

This period automatically expires.

Auxiliary activities:

First, the red fire draws red envelopes.

Activity time: 65438+February 4th-65438+February 6th (3 days from Friday to Sunday).

Activity content: During the activity, anyone who has made a single purchase in 88 yuan (including 88 yuan) with a computer receipt can take part in the red envelope lottery at the service desk on the first floor of our commercial city with the computer receipt of that day. The number of red envelopes is limited.

When you're done. Do not draw red envelopes on the same day, and do not accumulate to the next day. (Except for Renrenle and renting counters, those who participate in this activity will bear a certain fee according to the proportion or small ticket lottery. )

Daily reward (red envelope) settings:

First prize: 100 yuan 2.

Second prize: 6 in 50 yuan.

Third Prize: 5 in 20 yuan.

Fourth prize: 10 yuan 10.

Fifth prize: 20 5 yuan.

Sixth Prize: 0 yuan in 65438+200.

2. Happy amusement park

Activity time: 65438+February 6th (Sunday 1 day)

Venue: Outer Square

Activity content: customers who shop in xx on the day of the activity, regardless of the amount, can get a garden ticket at the exchange office to participate in garden activities. Each ticket can participate in up to 3 garden activities. Customers who attend the park will have staff members sign the back of the park tickets every time they pass by. (Everyone is happy, except for renting counters. If you participate in this activity, you will bear certain expenses according to the corresponding proportion. )

Activity rules: you can get 1 reward if you pass all three activities;

2 if you pass, you can receive the second prize;

1 item can receive the third prize;

You can win the participation award by passing 0 items.

Garden project setting and description:

Dice is to make a big dice from a cardboard box. If the number of points thrown by the player is 1, the game is passed. Animals crouched in Dalian for 5 people to participate in the game, and finally the winner passed;

People who stand in the ring about 2 meters from quilt objects and trap objects through games;

Blow table tennis in five cups filled with water, lined up, put table tennis in the first cup filled with water, and the contestants blow with their mouths. If you don't drop the cup, you can successfully blow into the fifth cup and then pass the game;

If the hula hoop doesn't fall off within 5 minutes, pass the game.

Customers who pass the game can receive the prize at the work prize receiving office with the park ticket, and the staff confirmed that there are three.

After signing the above, prizes will be distributed according to the exchange rules.

Award setting:

First prize: xx umbrella, second prize: xx cup.

Third prize: give xx a key chain and a lighter.

Third, double points for member shopping.

Activity time: (65438+February 4th-65438+February 6th)

Activity content: During the activity, customers with xx membership cards can enjoy double points when spending in our shopping mall.

Fourth, have a carnival night and share birthdays.

Activity time: 65438+February 5 (Saturday night at 7: 30).

Venue: Outer Square Stage

Activity content: Invite performance companies to perform large-scale song and dance performances, and invite company leaders and guests to watch the performances. During the performance, the prepared birthday cake was put on the stage, and the company leaders cut the cake and distributed it to the audience, pushing the party to a climax.

Activity flow: the host announces the start of the party;

Opening dance;

Performance programs;

The host read the birthday message affectionately, the background music of happy birthday began, and the birthday cake slowly walked off the stage.

The host invited the company leaders to take the stage to cut the cake;

Company leaders sit down;

The staff distributed it to the audience;

Continue the program;

At the end of the party, the host invited the company leaders and guests to take the stage to sing "Unforgettable Tonight" with the actors and take photos with them.

The host declared the party over.

Estimated sales analysis

According to the market situation, compared with the same period of last year (last year was a rental counter), the sales target during the celebration period is as follows.

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