Nowadays, the popularity of pocket books in China is more related to the rush of publishing houses. As Song Wenjing, editor-in-chief of Book Review Weekly of China Book Business Daily, said, compared with foreign countries, most domestic pocket books lack clear market positioning and direction. Therefore, there is no target audience, which is very small, or pursuing the novelty-seeking effect of special-shaped books, or just reducing the size of big books. As a result, it is exquisite and not exquisite, popular and not popular, and the content lacks principle and originality.

In the wishful thinking of publishers, the buyers of pocket books in China should be mostly so-called urban white-collar workers, and some even claim that pocket books that can be put into casual clothes pockets are produced because of the popularity of casual clothes.

The latest popular pocket book trend in China is the pocket version of various cartoons.