China physical bookstores have entered the stage of "brand building", and high-quality books are still the core of the competitiveness of physical bookstores.

Professionals pointed out that to make a good bookstore brand, we should start from six directions:

Insiders also shared at the conference that the bookstore industry in China is entering a brand-new stage of "brand building" after three stages of development: the new bookstore has entered the competition with other retail industries and service industries; The fierce competition between bookstores is about to begin; Cross-regional competition is brand competition; Physical bookstores need to change from following the trend to connotative innovation.

The core competitiveness of physical bookstores is still high-quality book resources. Publishing house experts and reading promoters customize the book list for the bookstore according to the main audience, which can not only meet the high-quality reading needs of the main audience of the bookstore, but also maximize the reading experience of readers, truly improve the user stickiness of the bookstore and retain the hearts of readers.

-For more data, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Book Retail Chain Industry issued by Foresight Industry Research Institute.