For enterprises, it is undoubtedly the most important goal of enterprises to be able to bring products to market quickly and gain the attention and love of target users. Then a good brand planning scheme is particularly important, because the current society is no longer suitable for the operation mode of "wine is not afraid of the depth of the alley", but needs professional ability and unique creativity to meet the needs of enterprises for brand promotion. Then, how should an excellent enterprise planning scheme be written? 1. Fully consider the stage of enterprise brand development. In the early stage of writing enterprise planning scheme, it is necessary to communicate and understand the stage of enterprise brand development with enterprises in depth. The goals and means of planning at different stages of development are completely different and must not be confused. For start-ups, the top priority of the planning scheme is to establish brand influence and popularity. For enterprises in the stage of expansion and investment promotion, the planning scheme should focus on increasing dealer flow and establishing effective online investment promotion channels. 2. Complete planning and layout The brand planning scheme should not only refer to the important factors in the development stage of the enterprise brand, but also have a complete planning and layout. Including visual planning, including IP image design and packaging, atlas publicity materials, packaging design, service management, etc. It also includes store design, store management design, store internal image and store planning and layout. These contents should be based on the brand positioning, product characteristics and highlights of the enterprise to achieve all-round and diversified design presentation effects. 3. Pay attention to the value of Internet promotion. The value of Internet promotion is much higher than that of traditional media. Therefore, in terms of Internet promotion, corporate planning schemes should also pay more attention to the positioning of corporate brands, product characteristics and target groups. 4. Planning copywriting is practical. Whether the brand planning copy is practical is the standard to measure whether the planning copy is really practical to the enterprise. This requires writers to have a full understanding and familiarity with the enterprise industry, products and other aspects, and have strong creative ability to effectively solve problems. Through the above content, I believe that both enterprises and planners will have a certain understanding of how to write excellent brand planning copy. In order to implement the planning scheme efficiently, both enterprises and planners should work together and communicate constantly, especially in front of the details, so as to ensure that the final planning goal can be achieved.