We should make plans and preparations for future exhibition projects. Therefore, we should establish a general booth modular system, which can be flexibly applied to many occasions and needs, and can be partially or completely applied many times.
Joint exhibition with trade associations
Collective participation is a very effective participation mode for small companies or first-time companies, which is not only conducive to controlling costs, but also can achieve ideal participation results.
Consider the standard booth package
Many exhibition organizers provide a variety of standard booth solutions for exhibitors with certain booth decoration requirements, involving most booth facilities from furniture and carpets to power and energy supply, which can help you simplify the booth construction budget process, so it is a very effective cost control means.
Make a detailed budget table
According to your exhibition goal, subdivide the implementation tasks and then estimate the cost. Among them, the budget scale should be reduced as much as possible, but all possible expenditure items must be covered, and each expenditure item should increase the budget margin by about 10%.
Record expenditure
Track all expenses according to the budget and record all purchase orders and invoices centrally. Review the reasons for over-expenditure at any time, and constantly improve the efficiency and effectiveness of future plans and budgets.
Feedback all forms in time.
Late orders and last-minute changes usually lead to extra charges.
The exhibition is not limited to the booth.
Don't concentrate all your budget on booth design and construction (although this is a common mistake), but allocate enough resources for exhibition promotion, personnel training and maintenance, and post-exhibition activities (such as telephone marketing, direct mail and other follow-up sales activities).
Choose a reliable booth design company
If you decide not to adopt the standard booth scheme, you should choose a design company that is really capable of completing the task on time and on budget. To this end, you can contact the relevant exhibition contractors association to ask for a list of design companies and learn about the service records of design companies from the past customers of the candidate companies.
Contact the booth construction contractor directly.
It is usually more cost-effective for exhibitors to directly contact booth construction contractors, especially in modular booth design, because many contractors will provide design consulting services for free in the overall booth construction service.
Take advantage of free publicity opportunities
Positive media editing reports are one of the best forms of publicity for the company, and they are free. Therefore, we should carefully write the media release materials and convey them to the exhibition public relations agencies and related industry media at an appropriate time.
Cherish the use of sales materials
Don't distribute expensive sales materials to all the audience at the booth. Paperback materials should be used for general distribution, and hardcover materials should be specifically aimed at those who really have the intention to buy.
Tighten control expenditure
At the beginning of the project, it is clear what expenses the company will bear. In addition to prepaying certain standard meals and business communication expenses to employees according to the time limit of the participating projects, all reasonable overruns will be reimbursed by the parties according to regulations afterwards. In addition, after the daily exhibition, drinks, telephones and other items and facilities on the booth should be properly locked.