The National Cultural Big Data Trading Center was launched in Shenzhen, taking an important step. Is it a national project led by the Propaganda Department of the Communist Party of China, coordinated by relevant departments of the central government, and widely participated by enterprises, institutions and the whole society? National Cultural Big Data Trading Center? It has been put into trial operation and listed for operation by Shenzhen Cultural Property Exchange. The National Cultural Big Data Trading Center is an important part of the national cultural big data system. The Office of the Central Leading Group for Cultural System Reform and Development approved Publicity Department of the Communist Party of China to take the lead, and six ministries and commissions jointly signed the construction of a national cultural big data trading center in Shenzhen Cultural Property Exchange.

Cultural property rights trading institutions should give full play to the advantages of existing online and online trading platforms and promote technological innovation of big data integration such as logo analysis and blockchain. Shenzhen Xia Guo Culture Digital Technology Co., Ltd., as the first intermediary service agency, completed the application for information of intended buyers and tested the transaction process. According to the needs of the internal ecology and real economy of enterprise services, we purchased some data packages of China Old Pictorial Library entrusted by China Digital Culture Group Co., Ltd. and Qing Xiang Shengping Painting, Calligraphy, Peking Opera and Facial Mask issued by National Library Press for about 200,000 yuan. Deconstruct China cultural elements, symbols, signs and other words, audio, multimedia and other elements with historical inheritance value and rights trading elements through various digital production lines.

The National Cultural Big Data Trading Center is open to all eligible trading entities in the whole society, including public cultural institutions, scientific research institutions in universities, cultural production institutions and individuals. Transaction data can be divided into two categories: public cultural data and commercial data. Owners of commercial data can set up specialty store under the Data Supermarket in the trading center, including flagship store, franchise store, head office, town hall, family hall, etc. Link exchange transactions, off-site related subjects, digital product lines, online cultural consumption scenarios, and related markets at home and abroad from the internal engine of the core cultural private network, build a service cultural ecological data production and application trade, and carry out cultural data trading business and trade-related service business at home and abroad.