The location of the bookstore is closely related to the history, politics and culture of Suzhou. The bookstore is located in the north of 100 meters. It is the Suzhou Library, formerly known as the Suzhou Municipal Government of the Republic of China, 200 meters south of the bookstore, the Confucian Temple in the Ming and Qing Dynasties, the place where ancient students sacrificed Confucius, and the Suzhou Middle School now, 200 meters west of the bookstore. It is the former site of Jiangsu Governor's yamen in the Ming and Qing Dynasties.

On the top of the street gate of Hugo Bookstore, there is a sign that says "Think independently and read classics". Passers-by are a little surprised when they see it, which seems to be against business fashion. But these eight words are the vivid and distinctive cultural theme of Hugo Bookstore, and they have persisted for ten years.