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How big is the influence of Taobao shop level on traffic? How to improve the level of Taobao stores?
Many people fall into a misunderstanding when they do Taobao. A new store always likes to compare with the head merchants in its own industry.

Sorry, you are not in the same level, not in a traffic pool, and the traffic you compete for is different.

According to the thousand-person algorithm, some people are willing to be the first to eat crabs, and some people don't buy them unless they are in the Crown Store. According to the buyers' habits, Alibaba Cloud data has subdivided customers and sellers.

Each level has its own traffic ratio. In the total traffic obtained by changing grades, each grade also has a head merchant and a tail merchant, and the head merchant of each grade is more likely to obtain traffic than the tail merchant.

So there will be more wolves and less meat, and it is difficult to develop. Novice shops, in particular, are often at the bottom of the first level and get little traffic.

The head merchant at the next level will get more traffic than the tail merchant at the next level.

For example, if you are in level 4, you will soon break through level 5, but when you reach level 5, your sales will be small and you can only be at the bottom. At this time, you should temporarily stay at the fourth level and find the right opportunity to break through to the fifth level.

When we are in different levels of stores, how to optimize the traffic? Let me briefly explain here: at the levels of 1 and 1-2, we should optimize with natural free search traffic;

Shops at this level are basically "one for one" or "not for one" shops, and their operation is rough or basically not rough. Novice sellers who use snacks a little will optimize their products, do a good job in the basic data of the store, make a quick breakthrough and reach the third level.

Level 2.3-5, mainly based on search traffic, supplemented by paid traffic;

With the rapid growth of data, the level of shops at this level is also growing rapidly, and the natural flow can easily reach a certain level of "excellent in the same industry and at the same level". At this time, we should keep a little higher than "excellent at the same level". Too much higher is easy to win prizes.

When the breakthrough level traffic is not enough, the natural free traffic is limited. At this time, we should use paid traffic to help increase sales.

Level 3, 6-7, at this time, the explosion has basically formed, and the fight is paid traffic;

The products of this level of shops are basically in the peak period, and it is difficult to grow any more. All we have to do is keep the data stable and keep ourselves at the top of the pyramid.

In front of many competitors, your "natural search traffic" has reached an "excellent level". At this time, the fight is that whoever pays more traffic and brings more sales will always be at the top of the list.

The above content is shared here. For more insights and dry goods, please learn from my headline video, answer with personal experience, and share my experience, insights and knowledge with your heart, hoping to help readers inspire and avoid detours!